Archive for the 'ROI' Category

B2B Email Marketing Solutions Provider Boomerang Presents Live Online Demos on Integrating its Award-winning Mass Email Tool with Salesforce.com

SFDC Integration for BlastWizard Yields Several Benefits for Email Marketers

(Palo Alto, Calif. – May 27, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced a new round of live training and live demos of the company’s award-winning email distribution tool, BlastWizard for Appexchange. Users of salesforce voted BlastWizard the “Best Mass Email Tool” in 2008. Readers may learn more about Boomerang’s live training and demos at the Email Marketing Tips blog.

“BlastWizard’s SFDC integration is exceedingly intuitive, and what’s more, Boomerang walks existing and potential users alike through the process for free,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “That’s how confident the company is in BlastWizard: Anyone who sees it in action will be hard-pressed not to give the competitively priced product on try on their own.”

Earlier this year, Boomerang released BlastWizard 7.1, the newest version of the tool, now featuring enhancements for SFDC integration that make email job scheduling faster than ever. For instance, BlastWizard 7.1 enables users to create custom email applications using Boomerang’s Application Programming Interface (API).

Boomerang’s live training and live demos walk existing and potential users of BlastWizard through the process of its easy installation and how to send professional looking emails on behalf of themselves, the record owner, or a 3rd party from their own domain. Additionally, viewers learn how to easily create a job on the fly using Boomerang’s segmentation tool or how to send their email to a campaign they’ve created in SFDC; users can also send emails to opt-in external lists in addition to their SFDC database. As well, viewers see how delivery data is written back into their leads and contacts and how they can download and email 60+ reports in BlastWizard.

Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang’s group there.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

B2B Email Marketing Solutions Provider Boomerang.com’s CEO Shares 7 Tips to Help Email Marketers Send Messages that Resonate with Readers

Email Marketing Expert David Kearney Says Being Useful is the Most Effective Way to Engage Email Recipients

(Palo Alto, Calif. – May 26, 2010 – Boomerang.com) David Kearney, CEO of Boomerang.com, provider of b2b email marketing solutions such as the SFDC award–winning “Best Mass Email Tool” BlastWizard, has logged an entry in his company’s Email Marketing Tips blog. As implied by the entry’s title, “7 Ways to Be More Useful to Readers,” email marketers who want their distributions to stand out from the onslaught their targets receive every day must become highly useful to their recipients, according to Kearney.

“People sign up to receive emails because they expect or want information they can use,” said Kearney. “But many email marketing messages fail to deliver on this need, and recipients sense that before they even open them. With the right tools, design and branding supporting the effort, any email marketer who figures out how to be useful on a consistent basis will engage his or her audience on a consistent basis.”

Recipients will likely find emails that do any of the following seven things—all elaborated in Boomerang’s blog—to be useful:

1. Show the audience how to do something they’ve always wanted to do

2. Warn the audience about common mistakes

3. Share useful resources

4. Answer a common question

5. Look for seasonal topic opportunities

6. Explain something very technical in a very simple way

7. Ask the audience their opinion

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to the Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, anyone interested in email marketing is welcome to join Boomerang’s LinkedIn group.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University‘s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney‘s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

B2B Email Marketing Solutions Provider Boomerang Provides Live Event to Show Attendees How to Get Out of the Spam Folder and Deliver More Email

Boomerang’s IT Experts Share Their Insight on How to Vastly Improve Email Deliverability

(Palo Alto, Calif. – May 12, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced an online event titled “Get Out of the Spam Folder and Deliver More Email.” Hosted by Boomerang’s IT experts at 1pm PST / 4pm EST on May 13th, the event is recurring and one in an ongoing series designed to help email marketing improve their game. Furthermore, the tactics and strategies discussed are designed to work particularly well with Boomerang’s signature product, BlastWizard, which was voted “Best Mass Email Tool” by users of salesforce.com in 2008.

“Perhaps the number one concern among email marketers is how to avoid the spam folder,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “At Boomerang, we constantly strive to neutralize the spam folder’s power over our users’ email marketing messages, and as a contribution to the email marketing industry’s self-development, we like to share what we’ve learned with the community at large, free of charge.”

Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang’s group there.

Boomerang has developed processes by which users of BlastWizard may legitimately circumvent spam filters, which this live online event addresses. For a customer to use a personalized, custom domain (e.g., its own company’s domain), for instance, Boomerang simply requires that the customer have access to the email domain that will display in the “from: line” of outgoing messages. Additionally, Boomerang can provide a dedicated IP address intended exclusively for the customer’s use, thereby adding ease to the process IT must follow to whitelist a domain.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

B2B Email Marketing Solutions Provider Boomerang Provides Live Event to Show Attendees How to Practice More Effective Email Marketing with Salesforce.com

Boomerang’s Sandra Watters Walks Email Marketers through an Explanation of How SFDC Renders Their Efforts That Much More Effective

(Palo Alto, Calif. – May 11, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced an online event titled “More Effective Email Marketing with Salesforce.com,” designed to give email marketers new and better ideas on how to optimize their utilization of SFDC. Hosted by Boomerang’s Corporate Accounts Manager Sandra Watters at 11am PST / 2pm EST on May 12th, the event is recurring and one in an ongoing series designed for anyone interested in learning how to make the most of Boomerang’s signature product, BlastWizard, which was voted “Best Mass Email Tool” by users of salesforce.com in 2008.

“BlastWizard integrates with SFDC in key ways that greatly improve email marketers’ campaigns,” said Watters. “There’s no better approach to learning these benefits than to attend Boomerang’s free, live online events devoted to the subject.”

Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang’s group there.

Earlier this year, Boomerang released BlastWizard 7.1, the newest version of the tool, now featuring enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Watters’ presentation covers these and additional functionalities found in BlastWizard that form a foundation of superior SFDC integration for email marketing efforts.

“As email marketing experts, Boomerang believes in providing the email marketing community at large a wealth of content designed to help learn ways to do their jobs better,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “We invite email marketers of all stripes to visit our blog and avail themselves of our regularly scheduled, free online events for the latest thinking in email marketing best practices.”

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

B2B Email Marketing Solutions Provider Boomerang Offers Free, On-demand Video Tutorials of the Company’s Many Advanced Email Marketing Services

(Palo Alto, Calif.April 23, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced the availability of free, on-demand email marketing video tutorials that show viewers how to use the company’s several advanced email marketing services. These tutorials cover Boomerang services such as transaction email makeovers, dynamic content and collaboration environments, and SalesPro sales automation tools for the client and for the administrator. BlastWizard, Boomerang’s product, has been voted “Best Mass Email Tool” by users of salesforce.com

“Boomerang is an email marketing firm offering easy-to-use tools that anyone, even companies new to email marketing, can learn easily learn to use,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “Additionally, our company provides a number of advanced services, part of what makes Boomerang the right choice for any company’s email marketing needs.”

Readers may follow the Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang’s group there: Email Marketing Tips.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University‘s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney‘s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

B2B Email Marketing Solutions Provider Boomerang Offers Free, On-demand Video to Walk Users of Award Mass Email Tool BlastWizard’s Intuitive SFDC Integration

(Palo Alto, Calif. – April 21, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced the availability of free, on-demand video that walks users of its email hosting tool through the product’s award-winning SFDC AppExchange integration. In 2008, the salesforce.com user community voted BlastWizard their choice as “Best Mass Email Tool,” and Boomerang has only improved this email marketing product since.

“Boomerang’s mass email tool is exceedingly intuitive to learn and integrate with salesforce.com in the first place,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “Still, we provide on-demand, free tutorial video, anyway—to anyone interested in learning just how best to integrate and get the most out of our award-winning product.”

Readers may follow the Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang’s group there: Email Marketing Tips.

Earlier this year, Boomerang released BlastWizard 7.1, the newest version of the tool, now featuring enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Additionally, BlastWizard 7.1 integrates with Microsoft Outlook® and clients’ various existing databases, and users can create custom email applications using Boomerang’s Application Programming Interface (API).

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketing Tips: Provider of B2B Email Marketing Solutions Boomerang Posts Blog Post to Walk Readers through Difference between a Hard and Soft Email Bounce

Boomerang’s Blog Regularly Shares Tips and News on Email Marketing

(Palo Alto, Calif.April 19, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has posted to its Email Marketing Tips a new entry that walks readers through an explanation of common reasons their email marketing messages get hard- or soft-bounced. Known for its ability to integrate with SFDC, BlastWizard, Boomerang’s product, has been voted “Best Mass Email Tool” by users of salesforce.com, and the company incorporates several safeguards designed to protect its clients from experiencing bounces of any kind.

“The difference between a hard and soft bounce can be confusing to email marketers, which is why we’ve taken the time, with our blog, to explain,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “Furthermore, Boomerang’s email marketing services include several measures designed to minimize the occurrence of both kinds of bounces, and all their permutations.”

Boomerang has posted a blog entry titled “Email Marketing: Soft vs. Hard Bounce.” While a bounce of any kind is when an email is rejected for delivery for some reason, some bounces are hard, while others are soft. A hard bounce happens live during the attempt to deliver the email to the remote server; the sending server receives an error code number describing a temporary or permanent failure situation. In contrast, a soft bounce is one that occurs off-line: The email makes is initially accepted for delivery, but then fails to make its way through to the recipient’s inbox. Whereas a hard bounce generates an immediate error message in the sender’s inbox, with a soft bounce, the delivery of an error message may take days to generate.

The blog describes these differences in greater detail and notes that Boomerang processes both types of bounces and applies them to clients’ databases. For instance, to improve deliverability, soft bounces are tried multiple times with Boomerang’s automated delayed retry system.

To receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, readers may follow the company on Twitter @boomerang_com. Members of LinkedIn are welcome to join Email Marketing Tips, the company’s group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University‘s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney‘s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketing Services Provider Boomerang.com Differs from Other Email Services by Providing Dedicated IP Addresses and Allowing the Use of Personalized, Custom Domains

Email Marketing Tips Blog by Boomerang Explains How the Company’s Offerings and Policies Help IT Departments to Deliver Legitimate Content Past Sophisticated and Strict Spam Filters

(Palo Alto, Calif.April 5, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced that it provides dedicated IP addresses for the exclusive use of its customers, who may also retain their very own personalized, custom domains for outgoing email. Boomerang’s CEO, email marketing expert David Kearney, noted that, in these ways, the company differs from many other email service providers. Known for its ability to integrate with SFDC, BlastWizard, Boomerang’s product, has been voted “Best Mass Email Tool” by users of salesforce.com.

“Many customers get locked into a preselected domain, usually the one belonging to the email service provider,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “This simplifies the work the provider and user must undertake to avoid the spam filter. But the approach also greatly constrains the customer. Boomerang is different: We allow our customers to use their own custom domains for outgoing email distributions, and furthermore, we educate them on just what it takes to make sure those emails avoid the spam filter.”

Boomerang has posted a blog entry titled “Deliverability and Your Email Domains” to walk readers through an accessible explanation of the ways in which email domains trigger spam filters and affect deliverability. For a customer to use a personalized, custom domain (e.g., its own company’s domain), Boomerang simply requires that the customer have access to the email domain that will display in the “from: line” of outgoing messages. Boomerang’s blog entry goes on to explain how customers can avoid being identified as spam (e.g., mistaken for a spoofed email) by increasingly sophisticated filters. Additionally, the blog entry shares information on a few tools that help IT departments in this regard. As well, Boomerang can provide a dedicated IP address intended exclusively for the customer’s use, thereby adding ease to the process IT must follow to whitelist a domain.

To receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, readers may follow the company on Twitter @boomerang_com. Members of LinkedIn are welcome to join Email Marketing Tips, the company’s group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University‘s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney‘s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

B2B Email Marketing Solutions Provider’s CEO Encourages Small Businesses to Act on Findings of New Research Indicating Email Marketing and Social Media Combine Well

David Kearney, CEO of Email Marketing Services Provider Boomerang.com, Urged Small Businesses to Integrate Such Efforts by Using BlastWizard, the Award-Winning Mass Email Tool

(Palo Alto, Calif. – March 31, 2010 – Boomerang.com) Email marketing expert David Kearney, CEO of b2b email marketing solutions provider Boomerang.com, encouraged small businesses to combine email and social media, citing recent research into the matter by eMarketer. Tools from Kearney’s company help small businesses to integrate their existing marketing efforts with social media and Boomrang’s SFDC award–winning mass email tool, BlastWizard.

“The implications are clear,” said Kearney. “A small business can excel in the new environment by embracing email marketing and social media as a holistic ecosystem. Anyone who treats these as wholly discrete, non-integrating tools is missing the blue sky.”

A recent compilation by eMarketer of data from several studies into the ways social media and email affect and work with each other has concluded that the two are symbiotic and complementary, according to articles on the associated report, “Maximizing the E-Mail/Social Media Connection.”

For instance, when Marketing Sherpa surveyed marketers in the summer of 2009, more than four-fifths of respondents indicated that “social media helped to expand the reach of their e-mail content,” noted eMarketer’s blog, which added that nearly the same percentage said “social media helped to increase brand awareness.” Additionally, outlets such as NEBS Small Business News drew the intended inference that these tools, taken together, equal a powerful approach to marketing for small businesses.

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise.

Boomerang offers an array of tools to facilitate the integration of email marketing and social media. These include Boomerang Hotlinks and TwitterBlog, as well as the content management system Slingshot, which helps to funnel disparate content residing elsewhere into one user-branded and -designed email newsletter. The resulting Slingshot-enabled content may employ prompts for readers to share content directly on Twitter, Facebook and other social media—a tactic to drive visibility online.

Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company’s group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketing Services Provider Boomerang.com Announces Limited-time “Halvsies” Program for Members of Salesforce.com Who Sign up for a Monthly Plan of BlastWizard

Anyone on SFDC Who Selects a Monthly Plan to Use Boomerang’s Email Hosting Tool BlastWizard Receives 50 Percent off the Price of the First Two Months

(Palo Alto, Calif. – March 17, 2010 – Boomerang.com) Boomerang.com, SFDC award–winning provider of b2b email marketing solutions, has announced a limited-time “halvsies” program whereby any member of the salesforce.com community that signs up for a monthly plan to use BlastWizard will receive half off the cost of the first two months. All the aspiring subscriber must do is to enter the promotional code of “HALVSIES” after clicking on the “Get It Now” button at Boomerang’s profile on salesforce.com.

“Users of salesforce.com consistently rate BlastWizard a superior email hosting tool for their needs,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “That’s the kind of user confidence that emboldens Boomerang to extend this kind of offer to the SFDC community.”

Monthly plans for BlastWizard, voted by users of salesforce.com as the “Best Mass Email Tool” for SFDC integration in 2008, run as low as $9.95 per month. BlastWizard 7.1, the latest version of Boomerang’s product, improves SFDC integration by making email job scheduling faster, eliminating the timing out that accompanies the wait for larger recipient lists to load.

BlastWizard 7.1 features several further performance enhancements:

· Faster SFDC integration to optimize list creation and job setup

· Added capabilities to merge custom field data into the email

· Functionality for users to share their BlastWizard accounts with their colleagues or to keep their templates, reporting and/or billing separate

· Integration with SlingShot News, Boomerang’s automated newsletter service

Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company’s group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog. Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

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