B2B Email Marketing Solutions Provider Boomerang Presents Live Online Demos on Integrating its Award-winning Mass Email Tool with Salesforce.com
SFDC Integration for BlastWizard Yields Several Benefits for Email Marketers
(Palo Alto, Calif. – May 27, 2010 – Boomerang.com) Boomerang.com, a Palo Alto, Calif.–based provider of b2b email marketing solutions, has announced a new round of live training and live demos of the company’s award-winning email distribution tool, BlastWizard for Appexchange. Users of salesforce voted BlastWizard the “Best Mass Email Tool” in 2008. Readers may learn more about Boomerang’s live training and demos at the Email Marketing Tips blog.
“BlastWizard’s SFDC integration is exceedingly intuitive, and what’s more, Boomerang walks existing and potential users alike through the process for free,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. “That’s how confident the company is in BlastWizard: Anyone who sees it in action will be hard-pressed not to give the competitively priced product on try on their own.”
Earlier this year, Boomerang released BlastWizard 7.1, the newest version of the tool, now featuring enhancements for SFDC integration that make email job scheduling faster than ever. For instance, BlastWizard 7.1 enables users to create custom email applications using Boomerang’s Application Programming Interface (API).
Boomerang’s live training and live demos walk existing and potential users of BlastWizard through the process of its easy installation and how to send professional looking emails on behalf of themselves, the record owner, or a 3rd party from their own domain. Additionally, viewers learn how to easily create a job on the fly using Boomerang’s segmentation tool or how to send their email to a campaign they’ve created in SFDC; users can also send emails to opt-in external lists in addition to their SFDC database. As well, viewers see how delivery data is written back into their leads and contacts and how they can download and email 60+ reports in BlastWizard.
Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to Boomerang’s Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, members of LinkedIn are welcome to join Boomerang’s group there.
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
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