Email Marketing Services Provider Boomerang.com’ Free Webcast on February 9th Shows Attendees How to Use Slingshot, the Company’s New Content Management System
Live Event Will Explain How Slingshot’s Ability to Automate Users’ Email Newsletters Saves Time and Drives Sales
(Palo Alto, Calif. - Feb. 8, 2010 - Boomerang.com) The Palo Alto, Calif.–based provider of email marketing services, Boomerang.com, announced that it will present a free email marketing webcast at 2pm EST / 11am PST on Tuesday, Feb. 9. The live event will walk attendees through a tutorial of Slingshot, the company’s new content management system (CMS) designed to automate email newsletters.
“The email newsletter is often the linchpin of an email marketing strategy, but finding the time to create and distribute one on a regular basis can be a challenge,” email marketing expert David Kearney, CEO of Boomerang. “Slingshot makes this challenge a nonissue by aggregating the content an organization develops anyway, funneling it all into an automated email newsletter that goes live on a schedule the user sets. Boomerang’s complimentary webcast will walk attendees through the particulars.”
Anyone may follow Kearney’s company, Boomerang, on Twitter @boomerang_com. A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise.
To learn more about Slingshot, readers may click here. An unlimited number of authors can post articles to the Slingshot CMS, an environment that reflects the brand of the organization. Slingshot fully integrates with Boomerang’s award-winning email hosting tool, BlastWizard, which, in turn, fully integrates with salesforce.com. Automatically populating an email newsletter with articles from the CMS, Slingshot is designed to go live on a schedule that the organization using it sets.
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing video training is available for free.
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About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
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