Boomerang Press Releases

BlastWizard 7.1 Makes Job Scheduling Faster than Ever; Next Online Live Demos of BlastWizard Take Place on March 9 and March 11

(Palo Alto, Calif. - March 8, 2010 - Boomerang.com) Palo Alto, Calif.–based Boomerang.com, email marketing services provider, has announced the availability of a new version of BlastWizard, its email hosting tool. Among the new features for BlastWizard 7.1 are enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Users of salesforce.com voted BlastWizard the “Best Mass Email Tool” in 2008. Presented by Boomerang, the next Live BlastWizard Demos take place on March 9 and March 11.

“BlastWizard provides users with the kind of functionality that earns it accolades,” said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. Kearney began his career at Digital Equipment Corporation and later served as product line marketing manager for MIPS Computer Systems. His articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise. Kearney earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management.

“Boomerang continually strives to develop the very best possible email hosting tool, one that works well not only for the enterprise, but also for small and medium sized businesses alike,” Kearney continued. “Additionally, the team at Boomerang, knowledgeable in how email marketing differs across organizations of different sizes, can provide customized, actionable advice for clients of all types.”

Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company’s group there. Additionally, Boomerang regularly posts valuable email marketing advice to its Email Marketing Tips blog.

BlastWizard integrates with Microsoft Outlook® and clients’ various existing databases, and users can create custom email applications using Boomerang’s Application Programming Interface (API). Furthermore, Boomerang helps marketers learn how to use email effectively: Boomerang’s email marketing video training is available for free, and unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers to help small businesses best utilize email marketing tools, as well.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketers Who Use Boomerang’s BlastWizard Have Access to SpamAssasin to Score Every Email Created

(Palo Alto, Calif. - Feb. 18, 2010 - Boomerang.com) Users of Palo Alto, Calif.–based email marketing services provider Boomerang.com has announced an array of tools that help email marketers avoid inadvertently spamming customers. For instance, the full capabilities of SpamAssasin, award-winning open-source spam filtering software, are available to anyone who uses Boomerang’s email hosting tool, BlastWizard. Additionally, a free spam checker is available to anyone who visits Boomerang website.

“Email marketing’s kryptonite is spam,” said email marketing expert David Kearney, CEO of Boomerang. “Rooting out any possibility of sending it ought to be an email marketer’s first order of business. This is why Boomerang pays close attention to eliminating spam—by employing award-winning tools, notably, SpamAssasin.”

Anyone may follow Kearney’s company, Boomerang, on Twitter @boomerang_com. A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise.

Customers and Boomerang website visitors alike are able to considerably decrease their risk of sending spam. Boomerang’s BlastWizard uses SpamAssasin to score every email created and give a breakdown on how the score was calculated. This enables marketers to make changes that improve email deliverability. (SpamAssasin recently announced its first new release since 2007, according to an early February entry on Boomerang’s Email Marketing Tips blog.) Additionally, Boomerang utilizes SpamAssasin to offer a free spam analysis tool to anyone who visits the company’s website.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing video training is available for free.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Live Event Will Explain How Slingshot’s Ability to Automate Users’ Email Newsletters Saves Time and Drives Sales

(Palo Alto, Calif. - Feb. 8, 2010 - Boomerang.com) The Palo Alto, Calif.–based provider of email marketing services, Boomerang.com, announced that it will present a free email marketing webcast at 2pm EST / 11am PST on Tuesday, Feb. 9. The live event will walk attendees through a tutorial of Slingshot, the company’s new content management system (CMS) designed to automate email newsletters.

“The email newsletter is often the linchpin of an email marketing strategy, but finding the time to create and distribute one on a regular basis can be a challenge,” email marketing expert David Kearney, CEO of Boomerang. “Slingshot makes this challenge a nonissue by aggregating the content an organization develops anyway, funneling it all into an automated email newsletter that goes live on a schedule the user sets. Boomerang’s complimentary webcast will walk attendees through the particulars.”

Anyone may follow Kearney’s company, Boomerang, on Twitter @boomerang_com. A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise.

To learn more about Slingshot, readers may click here. An unlimited number of authors can post articles to the Slingshot CMS, an environment that reflects the brand of the organization. Slingshot fully integrates with Boomerang’s award-winning email hosting tool, BlastWizard, which, in turn, fully integrates with salesforce.com. Automatically populating an email newsletter with articles from the CMS, Slingshot is designed to go live on a schedule that the organization using it sets.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing video training is available for free.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketers Who Use Boomerang’s BlastWizard May Add the Capabilities to Clean Email Lists and to Reconnect with Customers Whose Email Addresses Change

(Palo Alto, Calif. - Feb. 8, 2010 - Boomerang.com) Users of Palo Alto, Calif.–based email marketing services provider Boomerang.com have services at their disposal that greatly ease the task of email list management, the company announced on its email marketing tips blog. With Email Append and Email Change of Address (ECOA), Boomerang helps clients to ensure that the email addresses on their lists are correct and that the recipients on them have opted to receive messages.

“Fixing incorrect email addresses and ensuring that everyone on a list has opted into receiving communication are two of email marketers’ biggest administrative responsibilities,” email marketing expert David Kearney, CEO of Boomerang. “These activities can be jobs in and of themselves, and results are typically mixed when a company attempts to conduct them in-house. There’s value in outsourcing these tasks to email marketing experts who manage lists for a living.”

Anyone may follow Kearney’s company, Boomerang, on Twitter @boomerang_com. A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise.

With Email Append, Boomerang runs a list of bad email addresses through numerous scrubbing and matching processes, returning the repaired list to the organization submitting it. Then, with ECOA, Boomerang sends an opt-out email of the client’s choosing to all emails updated with Email Append, thus double-checking their veracity and ensuring recipients’ permission to be sent email communication from the requesting organization.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing video training is available for free.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

@boomerang_com, Small Business Owners and Others Can Follow Experts on Email Marketing

(Palo Alto, Calif. - Jan. 29, 2010 - Boomerang.com) The Palo Alto, Calif.–based provider of email marketing services, Boomerang.com, invited B2B organizations to keep pace with the latest email marketing tips @boomerang_com, the company’s profile on Twitter. There, email marketing expert David Kearney, CEO of Boomerang, and several of Boomerang’s employees share not only quick tidbits of information, and links to the company’s email marketing news and email marketing blog post @boomerang_com just as soon as these become live elsewhere.

“With no one to turn to, and without a steady stream of actionable advice, embarking on an email marketing campaign can be like a compass-less walk in the wilderness,” said Kearney. “The information available @boomerang_com provides a comforting set of moorings to anyone with designs to reach target markets via an email marketing program.”

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Anyone who follows Boomerang @boomerang_com gains access to continual updates on email marketing best-practices. Many of these posts feed automatically into Boomerang’s Twitter profile from the company’s blog and news release archive by way of Boomerang’s content management system, Slingshot.

“Given the accolades that Boomerang has drawn from those who use our products and services, anyone who follows us on Twitter can rest assured that email marketing advice from Boomerang carries weight,” said Kearney, noting that, in 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.”

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. Boomerang’s email marketing video training is available for free to anyone.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketing Expert David Kearney, CEO of Boomerang, Cites New Research from the CMO Council as Evidence in Support of Using the Slingshot Content Management System

(Palo Alto, Calif. - Jan. 26, 2010 - Boomerang.com) Tools available from Palo Alto, Calif.–based email marketing services provider Boomerang.com help marketers to create messages that remain relevant—and avoid becoming a nuisance—to recipients. New research from the CMO Council has strongly suggested that a preponderance of communication, especially if unfocused, can sour a target audience’s receptivity to messaging and hamper efforts to foster loyalty among existing customers. Automating, simplifying and consolidating the creation of email newsletters, Boomerang’s recently launched content management system (CMS), Slingshot, assists in combating this kind of disaffection among recipients of the communication, noted email marketing expert David Kearney, CEO of Boomerang.

“The key to retaining readership of the email marketing messages is to exercise moderation and relevancy,” said Kearney. “A company using email communication as a part of its marketing strategy must send relevant messages and curb arbitrary distribution. Target audiences that receive timely, meaningful messages are more likely to react favorably. This ultimately fosters loyalty to the brand. A CMS like Boomerang’s Slingshot is the missing link that enables organizations to effectively communicate via email.”

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Too much spam and junk email are among the items topping the list of negatives that customers associate with loyalty, according to new research from the CMO Council comprising responses from more than 700 consumers. More than 50 percent of consumers, whose responses contributed to the CMO Council’s report (”The Leaders in Loyalty: Feeling the Love from the Loyalty Club”), indicated that their household incomes exceeded $100,000 at the time they took the related survey in Q3 and Q4 of 2009.

Although the CMO Council’s research zeroes in on loyalty programs, which are largely the domain of retail marketing, Kearney drew logical parallels with customer loyalty in general. And he directed would-be email marketers to Boomerang’s Slingshot CMS, a tool designed to help them manage their campaigns.

“A solid, user-friendly CMS goes a long way in helping email marketers to consolidate outreach as they reach out to target audiences,” said Kearney. “Slingshot provides the best framework available to make this possible.”

Readers may learn about Slingshot by clicking here. Unlimited authors may post unlimited articles to the Slingshot CMS, which bears the brand of the organization using it. Capable of being fully integrated with BlastWizard, Boomerang’s award-winning email hosting tool—which itself features full integration with salesforce.com—Slingshot automatically populates an email newsletter template of the user’s choosing with articles from the CMS.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing video training is available for free to anyone.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

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Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Slingshot Places Email Newsletters under the Umbrella of User-Branded Content Management Systems, Automating, Simplifying and Expediting the Entire Process

(Palo Alto, Calif. - Jan. 14, 2010 - Boomerang.com) Email marketing services provider Boomerang.com today launched Slingshot, a content management system (CMS) that automates and greatly simplifies the creation of email newsletters. Central to Slingshot is the ability to design, create and host a branded CMS, which saves users significant time in developing and distributing an email newsletter. With Slingshot, marketers can keep pace with their ambitious distribution schedules.

“Companies have the right idea when they plan highly ambitious email newsletter schedules,” said email marketing expert David Kearney, CEO of Boomerang.com. “But inertia often sets in. Organizations find that the email marketing software at their disposal constrains them, saddling them with too much legwork that ultimately derails the vision: A newsletter originally intended to go live weekly, or even more often, ends up going live infrequently, and downtime between distributions grows ever longer. Slingshot addresses the factors that cause this.”

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Unlimited authors may post unlimited articles to the Slingshot CMS, which bears and reflects the brand of the organization using it. Additionally, Slingshot is capable of being fully integrated with Boomerang’s award-winning email hosting tool, BlastWizard, which itself features full integration with salesforce.com. Automatically populating an email newsletter template of the user’s choosing with articles from the CMS, Slingshot enables the personalization of each newsletter according to the category of its contents. Furthermore, Slingshot automatically tweets anything posted to the CMS.

Readers may learn more about Slingshot by clicking here. A fact sheet accompanies this news release in the form of a downloadable PDF.

“Companies may opt to make their CMS a blog, but the Slingshot CMS can take many forms,” said Kearney. “The point is that while this CMS facilitates easy email newsletter creation, it is, in fact, much more than an email newsletter. Copy created with the help of Slingshot’s CMS has the ability to exist in many forms and thus reach target audiences many ways.”

“By addressing the underlying factors that lead to inertia in companies’ email marketing programs, Slingshot enables organizations to maintain ambitious email newsletter schedules over the long term,” said Kearney. “More than simple email newsletter software, Slingshot is a holistic content management system, Slingshot automates and coordinates much of the content—often from disparate sources—that an organization can generate, marshaling it all to create email newsletters in short order and without too much prep work on the part of the user.”

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing videos are available for free to anyone.

###

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Streaming Video Shows Users How to Make the Best Use of BlastWizard and Other Boomerang Products; Additional Free Tool Analyzes Anyone’s Email for the Potential of Becoming Spam

(Palo Alto, Calif. - Jan. 7, 2010 - Boomerang.com) Email marketing services provider Boomerang has announced the round-the-clock availability of free email marketing video training. These streaming videos guide viewers through tutorials of several of Boomerang’s service and products, including BlastWizard, which has been voted “Best Mass Email Tool” by users of salesforce.com. Additionally, the company also announced that anyone visiting Boomerang’s website may use a free spam analysis tool to test their email marketing messages.

“Those interested in learning about Boomerang’s award-winning email marketing products and services may do so by viewing streaming video tutorials for free and on their own schedule,” said email marketing expert David Kearney, CEO of Boomerang.com. “Our company also provides a number of free tools for the email marketer, including spam analysis, which enables them to determine whether or not their messaging sets off known spam flags.”

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

As streaming video at Boomerang’s website, free email marketing tutorials are available on-demand. These cover the basic how-to’s for several of Boomerang’s offerings, including the company’s email campaign manager, BlastWizard, this tool’s integration with salesforce.com, and advanced services such as transaction email makeovers and SalesPro sales automation tools.

Additionally, Boomerang invited organizations of all kinds to try its free spam analysis tool. The tool, a valuable means by which to optimize email campaign messages before sending them, enables email marketers to test whether or not the copy and other elements of their emails might be identified as spam.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.”

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Email Marketing Services Firm Boomerang.com Provides Social Media Tools that Work with Email, Which, Research Shows, Continues as the Favored Channel for Sharing Content Online

(Palo Alto, Calif. - Dec. 28, 2009 - Boomerang.com) Businesses that make it easy for recipients of their email marketing messages to share the content on social media will outpace their competition, according to email marketing expert David Kearney, CEO of Boomerang.com. A good place to start, he noted, is email marketing services provider Boomerang’s array of tools that help to facilitate this kind of sharing, which ultimately combines social media and email ever more closely in their symbiotic utility for marketers.

“More than anything else, making it easy for message recipients to share information online enables organizations to combine their social media and email communication efforts,” said Kearney. “It is becoming increasingly critical to combine these tools in meaningful ways. Research shows that email remains their favored channel when message recipients want to share content; even so, the reasonable presumption is that they want to share via other channels, as well, and will do so in ever greater numbers as social media continues to gain a foothold.”

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Email continues, by a wide margin, as people’s favored communication channel for the sharing of online content, research from ShareThis recently indicated. Among users studied by ShareThis, 46 percent share content via email compared to just over 33 percent via Facebook, for instance (and a smaller percentage via Twitter). Combining it all, Boomerang provides a number of social media tools that can help businesses unify their social media and email marketing efforts and thus maximize the sharing of content on both fronts:

• Boomerang Hotlinks is a URL-shortening tool that enables anyone to convert long URLs to short ones. Placed in messages, these are much quicker and easier for recipients to subsequently share on the social media sites they frequent.
• TwitterBlog enables email marketers to automatically tweet blog entries.
• Automated Blog Newsletter helps email marketers to convert a blog to an e-mail newsletter, thus combining two tasks into one to save time and reach larger audiences with a unified message.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing videos are available for free to anyone.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters

Corporate Account Manager, Boomerang

2100 Geng Road, Suite 102

Palo Alto, CA 94303

(650) 798-1038 direct

(800) 779-7792 x138 toll free

swatters AT boomerang DOT com

FAX: 650-688-4303

boomerang.com

blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com

Kearney Directs Small Businesses to Boomerang’s Blog for Email Marketing Tips and Encourages Them to Employ Boomerang’s Competitive Analysis Service

(Palo Alto, Calif. - Dec. 17, 2009 - Boomerang.com) Email marketing expert David Kearney, CEO of email marketing firm Boomerang.com, has shared three key, business-to-business (B2B) email marketing tips for the end of the year. Monitoring the competition with Boomerang’s “Competitive Analysis Service” topped Kearney’s list. For a steady stream of email marketing tips throughout the year, Kearney encouraged small businesses to visit Boomerang’s email marketing blog on a regular basis.

“By anticipating the end of the year with integrated email marketing plans, businesses can avoid scrambling to figure out what to do in December,” said Kearney. “That said, even for companies that haven’t cultivated long-term email communication with their target markets, good options exist as the year draws to a close.”

A veteran of MIPS Computer Systems, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Following are Kearney’s three key, end-of-year B2B email marketing tips:

1) Conduct a Competitive Analysis: “In preparation for 2010, companies may take advantage of the holiday lull to monitor the competition,” said Kearney. “This time of year offers an especially revealing window into the competition—for example, what competitors are promoting.”

Boomerang’s email marketing Competitive Analysis Service facilitates such analyses. Those interested in learning more may e-mail swatters@boomerang.com or download the data sheet available alongside this announcement, on PRWeb.

2) Co-opt the Gifting Nature of the Holidays: Holiday gifts go a long way, especially in business—and email is especially well-suited to the communication of these kinds of offers.

“Prospects that opt into a free, trial service offered now as a holiday gift may very well evolve into paying customers later, when it comes time to renew in the first quarter of 2010,” said Kearney. “Even a one-time gift of professional time—for example, a free business consultation—can generate goodwill that transforms prospects into long-term clientele.”

3) Develop an Email Marketing Strategy for 2010: The holidays are the perfect time to develop an email marketing strategy for the coming year. For a good starting point, Kearney directed B2B companies to the steady diet of email marketing tips available at Boomerang’s blog.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang’s consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices. In 2008, users of salesforce.com voted Boomerang’s email hosting tool, BlastWizard, “Best Mass Email Tool.” Boomerang’s email marketing videos are available for free to anyone.

###

About David Kearney, Email Marketing Expert

A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University’s S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney’s articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients’ various existing databases, Boomerang’s BlastWizard for hosted email won the 2008 “Best Mass Email Tool” from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang’s Application Programming Interface (API).

This SEO news release is by STETrevisions.

Brent W. Skinner

President & CEO, STETrevisions

BrentSkinner AT STETrevisions DOT com