Email Marketing News and Tips

One of the things that we email marketing experts here at Boomerang start to take for granted over time is how many different actions, reports, technologies and options there are in this tool that we call BlastWizard. We're reminded when speaking to... Continue reading

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Even Hillary Clinton understands the importance of email marketing in the race against Barack Obama for the Democratic nomination. In a last ditch effort, Clinton emailed undecided Superdelegates and basically begged for their vote -... Continue reading

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I found this extremely interesting article on pewinternet.org regarding how men and women are using the internet and e-mail. For most of Boomerang's clients, this article will shed some light on who you are communicating with when sending your e-mail... Continue reading

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In the last issue of the Boomerang Return, we explored what women do online. We identified the growing opportunity for marketers to influence the purchasing decisions of these powerful buyers and illustrated several key ways to reach them. They... Continue reading

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The Internet is always changing and over the past five years we have seen a new and important group of consumers emerge. According to eMarketer, females have tipped the scales and now account for the majority of online users. This is significant news... Continue reading

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