Email Marketing News and Tips

Archive for the ‘Uncategorized’ Category

With this blog article, we will introduce a series of small blog articles focusing on aspects of CAN-SPAM compliance with email marketing campaigns. I know that a lot of people discuss CAN-SPAM compliance, but this series is intended to be a small... Continue reading

There's a little-known reporting feature in BlastWizard that needs a lot more attention and praise. The Variation Report allows clients to see how individuals or categories of people perform from an email activity standpoint compared with other... Continue reading

If you're a new SFDC user you'll be happy to hear that Boomerang's BlastWizard is the easiest email distribution tool that's integrated with SFDC. After polling our customer base, ease of use is mentioned by most as one of the reasons they chose... Continue reading

A lesson we learned the hard way – at all costs, avoid deadbeat customers. When our company was young and hungry, we were a bit naïve when it came to accepting new customers. With the exception of spammers, we basically accepted anyone’s business... Continue reading

The DMA hosted a conference call this past Friday to discuss the Federal Trade Commission's recent update to the CAN-SPAM act of 2003, which they released on May 12th. In this post we'll touch on the most important takeaways from that call, and how... Continue reading

We created a new blog category so we can keep you posted of the cool new features and enhancements that we make based on your feedback. Its also a great place to provide you with product updates, tips and thoughts to make your email marketing... Continue reading

Take advantage of Boomerang’s unique Rewards Survey Packages to find out what your customers, employees, or prospects are thinking, and ensure high response rates with these great incentives: ... Continue reading

What will it take to succeed in the future? Daniel Pink, the bestselling author of "Free Agent Nation", introduces his own hypothesis in response to this question in "A Whole New Mind". He believes the changing economy and the emergence of a global... Continue reading