Email Marketing News and Tips

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Last week I wrote about Google's acquisition of AdMob, a mobile phone advertising network. This is the same company that Google outbid Apple for to the tune of $750M back in November of 2009. Not content to come away empty handed, in January of 2010, Apple acquired another mobile ad firm, Quattro Wireless. Apple used Quattro's technology to create their iAd advertising platform. Google has AdMob, Apple has iAd, it looks like a level playing field, right? Not so fast. Apple recently changed their terms of... Continue reading

If you're a new to email marketing and nervous about sending out your first email campaign be assured support at Boomerang is second to none. In addition to flash tutorials we offer live demos on how to set up an email job or suggestions on how to use our HTML editor. Once the job is complete feel free to attend one of our live webinars on our advanced reporting or how to understand delivery reports. Boomerang won Best Mass Email Tool of 2008 based on AppExchange reviews. When customers are asked why... Continue reading

Whether you are embedding an image file in your HTML email, or pointing to a hosted document on a web server, adhering to known file naming conventions and best practices rids you of a lot of headache. So, what should and should not be in the file name? Here are some things to avoid when naming files or folders for use in your HTML addressing: Spaces: Never use spaces in file or directory names. While Windows operating systems do allow using spaces, having spaces in file names increases your chance of... Continue reading

Get better exposure to your blog by Twittering your blog articles automatically! Boomerang developed a free service called TwitterBlog that automatically Tweets your blog articles on Twitter. You give us your Twitter username and password, and we'll automatically deliver Tweets every time a new article appears on your blog. We include the title of the blog article and a shortened link to fit into the 140 character limit for Twitter. Anyone following you on Twitter will be able to easily click through... Continue reading

Inbound email messages where the 'from' address domain is managed by the recipient mail server could potentially get blocked. Email servers usually know which domains they are authoritative for or operate internally. An incoming email claiming to be from a domain that your mail server manages, but was generated externally, would be flagged as a spoof and blocked. Click here for our wiki entry on this issue and find out what you can do to resolve it. Continue reading

So you've never used email marketing and you've been tasked to send an email marketing campaign for your company. But, you don't really understand how it all works. Here's the blog article that will help you understand the fundamentals to get you started. There are two basic things you will need to get started with an email marketing campaign: an email recipient list and your content. The Recipient List The first thing you will need before you can begin sending out your first email marketing campaign... Continue reading

Interesting that they measured civil servants... maybe the data is skewed Long Hours at Work May Lead to Dementia - Neatorama Continue reading

Now you can track referrals from your email campaigns to your website or landing pages by integrating Google Analytics with your Boomerang BlastWizard account. For more information on how to setup your BlastWizard account to integrate with Google... Continue reading

This is a great reference for issues that arise from viewing email in Outlook 2007. If you're wondering why your emails don't look so great now that you've switched to Outlook 2007, read these articles... Word 2007 HTML and CSS Rendering... Continue reading

Did you know that Boomerang offers four live webinars each and every week? Two of the 1/2 hour meetings are essentially training sessions for BlastWizard 7.0, comprised of a high-level overview of all of the features and functionality of the system. ... Continue reading