Email Marketing News and Tips

My brother and I are huge sports fans and I recently received an e-newsletter covering our local teams. I forwarded the mailing on to him, knowing that he'd be interested. Upon receiving it, he immediately wanted to signup for the newsletter himself. There was just one problem, there was no signup link within the newsletter. The solution was simple enough, go to the website directly and signup for the newsletter there. Had the link been on the main page, it would be simple, but the link was buried one... Continue reading

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During these tough economic times companies are cutting back on resources, particularly IT resources making it harder than ever to get projects completed. In some cases even considered. Boomerang has years of experience building custom applications for our clients. Everything from a complex application that sends personalized dynamic content to each recipient while integrating with a custom CRM to a simple registration site that sends auto emails. Instead of waiting months and months for your IT... Continue reading

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Want to ask your customers something? Obviously you can call them, mail them a survey, or email them a survey. Of course there are other ways but the fastest, most cost-effective, and most expedient is to email them a survey. The results are available immediately for you to make quick decisions. Want to improve response rates to your survey? Offer to give them something for taking the survey. We find the best "rewards" when we send rewards surveys are simple and cheap like Starbucks or iTunes cards or... Continue reading

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Last month Jupiter Research published a study on the practice of adding marketing elements to existing transactional emails messages, a practice that we at Boomerang have been advocating for a couple of years now. We've always known that transactional... Continue reading

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One of the things that we email marketing experts here at Boomerang start to take for granted over time is how many different actions, reports, technologies and options there are in this tool that we call BlastWizard. We're reminded when speaking to... Continue reading

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It's hard to believe it's already that time of year. If you're using email for your holiday promotions there are some important things to keep in mind. Make sure your emails are relevant. Price isn't always a deal breaker when shopping for the... Continue reading

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Exporting lists from your CRM is time consuming. Importing delivery info after an email or fax campaign is also time consuming. Imagine working within your CRM, creating a distribution list using the filters you're familiar with, uploading your... Continue reading

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You have a customer whos been on your site and just made a purchase. Theyre in buying mode and youre fresh on their mind. Transactional e-mails such as purchase confirmations and shipping notifications offer the perfect chance to provide... Continue reading

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If you are still sending plain text receipts and other emails then you are probably leaving money on the table. Sure, you may be sending out weekly or bi-weekly dynamic newsletters. A growing number of you are using your database knowledge to... Continue reading

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