Email Marketing News and Tips

Archive for the ‘Tools’ Category

What is Google Analytics? Google Analytics is a set of tools offered for free by Google that allows you to track visitors and visits to your website and offers detailed statistics on how people found your site, their navigation patterns, and how you can improve their visitor experience. BlastWizard can now integrate with Google Analytics so that you can track referrals from your email campaigns to your website or landing pages. Follow this [http://en.wikipedia.org/wiki/Google_Analytics wiki link] to read... Continue reading

As a Salesforce.com user, you have to appreciate the reporting capabilities available to you. You can create reports using lead, account, contact, opportunity and activity data, just to name a few reports available. Create a report using any criteria to choose which individuals you want to target with your email message. Salesforce.com comes with many useful reports out of the box, but you still may not find the information you're looking for. For example, you may want to create a report using custom... Continue reading

Privacy on Facebook is somewhat of an illusion. There are privacy settings that you can check to keep your information safe, but Facebook updates their privacy policy all the time. It's quite possible for you to leave a few vital boxes for your privacy unchecked, especially if the update defaults all users to the most public version. Many people are going on a Facebook strike by deleting their Facebook profiles and pages because of the issues with privacy, but why delete a Facebook page when it can be... Continue reading

When deciding which Adobe program to use for designing your own email templates, Photoshop is better than Illustrator. Although both Adobe programs are great, they have completely different purposes. Photoshop is designed to handle images that are based on pixels, such as photographs, while Adobe Illustrator is... Continue reading

Let’s face it – your email list members are being bombarded with information each and every day. How can you break through the pack and make your content stand out? Be useful. If your email messages and newsletters consistently contain useful information, you’ll be more likely to get the opens, reads and clicks that you’re looking for. So how can you be useful? Here are seven ways to find topics that will help your readers learn more, get things accomplished and begin to see you as a valuable resource. ... Continue reading

Both small and large businesses are re-evaluating the way they maintain contact with their customers. As the current economy runs its course, businesses are tightening budgets and examining which marketing methods return the highest ROI. All businesses still need a way to reach potential customers on a regular basis, without overextending their budget. This is good news for providers of e-Newsletter software. There are some great providers of newsletter software that can make it easy and fun to send... Continue reading

Email marketing is a great tool for getting your message across. However, as we all know, it's a one way street. Your message is delivered, your viewers read it, and then you tally up the metrics to gauge (or guess) how well it is received. Where is the feedback? How do you know what your customers are thinking? Usually, the only feedback you'd get is if a customer were extremely unhappy with your mailing. What if this were a two-way street? What if you could get that invaluable feedback from your... Continue reading

Boomerang has now released the Chrome version of its Hotlink Manager extension. This browser extension allows you to create small hotlinks for use in social networks like Facebook and Twitter, for use in email campaigns, in your blog or anywhere you want to create a small sized URL in place of a much longer one. In addition to Boomerang's Chrome extension, we also have a Firefox version as well. The Chrome extension is fully released. The Firefox extension is still in experimental stage, but we are hoping... Continue reading

The short answer is "no". I speak with email marketers on a daily basis and they frequently ask if they can send to an email list that they've purchased. Unfortunately, these lists are a waste of money and will only cause problems for you and your email service provider. It may seem like a simple solution, but the phrase "If it's too good to be true, then it probably is." applies here. These lists are typically old, so email addresses are out of date and possibly non-existent. For those addresses that... Continue reading

At Salesforce's "Cloudforce2" event held in New York City on April 8, CEO Marc Benioff announced the roll out of AppExchange 2. In addition to chatter apps in the new ChatterExchange category, AppEexchange 2 now offers Aloha Apps that don’t count against your system limits for custom apps, tabs, and objects, regardless of the Salesforce edition your are using. In other words, no matter which salesforce.com edition you are running (Group, Professional, Enterprise or Unlimited) you now have access to more... Continue reading