Email Marketing News and Tips

Email marketers need all the help they can get to improve email delivery. SpamAssasin helps do that. It's an opensource spam filtering software that has won numerous awards. This week they announced their first major new release since 2007. Boomerang's BlastWizard uses SpamAssasin to score every email created giving a breakdown on how the score was calculated so marketers know where they can make changes to improve deliverablitly. For more information on SpamAssasin read this article I found on... Continue reading

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When designing your HTML email, you should think of using the right tools for the job. A number of office productivity applications such as Microsoft Word offer to convert your rich text document into HTML format, but this process could generate extraneous HTML code behind the scenes that will make your document render inconsistently in the different email clients. If you thought web browsers made a lot of improvements as far as their compatibility in rendering HTML, rendering capabilities in email... Continue reading

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Email marketing applications usually do not require users to know HTML code, and offer bulitin easy-to-use HTML editors (WYSIWYGs) to create templates and edit the email content. From my experience with our customers, however, I find it useful to at least familiarize yourself with the basics of the HTML code and how it gets interpreted by different browsers and email clients into the attractive presentations and elegant layouts. What Is HTML? HTML stands for Hyper Text Markup Language. It is not a... Continue reading

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Happy New Year from Boomerang! We're welcoming in the New Year by offering up to 35% off of our Creative and Professional Services through the month of January. Save time and have Boomerang's team of experts: Design Custom Professional looking HTML Templates Design, Create and Host Customized Online Surveys Build Custom Websites Create Flash Videos Cleanup Lists and Databases Create and Schedule Email jobs (Full Service) Please call (800) 779-7792 ext 138 or email sales@boomerang.com to take... Continue reading

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One of the most important tasks for a business is to maintain contact with its customers. Developing a newsletter program with a solid audience will prove to be a very important marketing asset for the duration of your company. Think about how on any given website you only have a few seconds to capture the attention of a visitor before they are gone forever. Developing a strategy to attract new customers and retaining existing clients is crucial to successful marketing. Maintaining a company blog is a... Continue reading

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I recently downloaded the latest version of WordPress for iPhone from the App Store. Now I can write posts, make edits, upload pictures (Zoe, one of our office puppies below), embed links and manage comments, all on the go. I've owned my iPhone for exactly two years and we're still in the honeymoon stage. I just love this thing and do everything on it! I was just able to take a phone call without losing what I've written. It really is an amazing tool and WordPress is my new favorite app! If you're using... Continue reading

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We all know Google as one of the top search engine websites, but there's more to them than just that. Aside from returning your search results, do you ever wonder what is is done with the search entries they receive? Well, each and every search processed by their website is logged and collated and presented to you in Google Zeitgeist. http://www.google.com/press/zeitgeist/ "Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries we... Continue reading

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If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading

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Boomerang offers a new Firefox Add-On that allows you create small hotlinks directly from your URL address bar. This add-on is currently listed as experimental status, but we would like to announce its availability for you to try. Even though it is listed as experimental the add-on is complete and we are simply waiting on approval for it to be released. Boomerang's Hotlink service creates small URLs, such as http://boomerang.com/zwa (leads to Google) out of long URL links. You can use these links in... Continue reading

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