Email Marketing News and Tips

With more and more stringent spam filtering products coming onto the market, it's worthwhile to keep up with some of the newest issues that may affect your email campaigns. Custom Domains While some email service providers may lock you into using a From: address that they've already provided to you, the reason they do this is that it simplifies their system and reduces your chances that your outbound campaigns may be filtered. At… Continue reading

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Can Salesforce Account Data be Merged into the Email Message? In its standard integration with Salesforce, BlastWizard for AppExchange is designed so that users can merge data from both standard and custom fields that belong to either the lead or contact object. Some customers have asked us if they could merge data from 'account' fields, and the answer is "yes"! One of the most popular fields that our users like to… Continue reading

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One size doesn't fit all when it comes to an Email Marketing account. For example, you can have many divisions, departments and users all using one account. Sometimes you may need to keep templates, reporting and billing separate. You may need to... Continue reading

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Studies have shown that when presented with marketing material, only between 3% and 5% of the recipients are ready to purchase an item at that time. What happens to the remaining 95-97%? These people are in your mailing list for a reason (prior purchases, previous interest, etc), so we want to consistently remain in their field of view. We don't necessarily need to be "in their face", but we want to at least stay in their peripheral vision. Informational marketing is a great way to go about this. I... Continue reading

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Marketing expert or not, when email marketing is used properly, you can effectively build your customer loyalty while retaining and growing your email subscribers. However, you need to understand how best to use email marketing to build your customer base. There are definitely right and wrong ways to handle email marketing. Let's examine. Email marketing 101 Almost everyone who's used the Internet has sent an email message to someone else. So, it's common knowledge that people assume that sending... Continue reading

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In the email marketing world, delivering your content may be the simplest thing about marketing with email. The more challenging part of email marketing is crafting your content so that it will be read and so that it will also be viewed as you intend. There are many different reasons why your content may not be viewed correctly, but those issues may not be readily apparent to you. Email Viewers In the email marketing world, HTML has become the way to produce graphical content for your recipients. ... Continue reading

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Email marketers need all the help they can get to improve email delivery. SpamAssasin helps do that. It's an opensource spam filtering software that has won numerous awards. This week they announced their first major new release since 2007. Boomerang's BlastWizard uses SpamAssasin to score every email created giving a breakdown on how the score was calculated so marketers know where they can make changes to improve deliverablitly. For more information on SpamAssasin read this article I found on... Continue reading

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One day this past week, I was working with a customer with a marketing email she was trying to get out. Later that day, a different person at the same company also wanted to send out a marketing email. In addition, there was another mailing already set to go out the following morning. The problem? A handful of recipients overlapped across all three mailings. Had this gone unnoticed, these recipients would have received 3 mailings from the same company in less than 24 hours. By anyone's standards, that's... Continue reading

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When designing your HTML email, you should think of using the right tools for the job. A number of office productivity applications such as Microsoft Word offer to convert your rich text document into HTML format, but this process could generate extraneous HTML code behind the scenes that will make your document render inconsistently in the different email clients. If you thought web browsers made a lot of improvements as far as their compatibility in rendering HTML, rendering capabilities in email... Continue reading

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If you're like most email marketers, you've probably neglected to periodically clean up your email list. As you know the quality of your list significantly affects the success of your email campaigns. Did you know Boomerang offers Email Append and Email Change of Address (ECOA) services? There are two distinct services available: Email Append cleans your list and provides corrections for syntax, typographical, formatting, top level and domain errors. Email Change of Address or ECOA allows you to... Continue reading

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