Email Marketing News and Tips

Archive for the ‘Tips’ Category

Comparing multiple jobs at once can help you get insight into which of your campaigns worked, and which need a bit more work. Fortunately, you can pull multiple job reports at once in order to compare their effectiveness and see all of the data at once. Unlike individual reports, a cumulative report can help you get a bird’s eye view of many campaigns at once.

Here are some situations

Having an email newsletter is an effective method for keeping in touch with your customer list. With no mailing or printing costs involved, this method of marketing is budget-friendly and can boost your ROI. By reaching out to your customer list on a regular basis, you can alert your list members about the latest deals from your company and relevant information that will help them out. Regular newsletters can increase… Continue reading

In the world of email marketing, “phishing” is normally reserved for scammers, shucksters and other black hat internet marketers. You would not expect an email that puts your personal data at risk, asks you to click on a link or otherwise looks suspicious to come from a reputable website. But that is just what is happening with PayPal.

In the last several weeks messages sent directly from PayPal are… Continue reading

Marketing your business and taking part in different marketing channels produces a lot of data. This data can help you target your marketing activities, save money and get better results for what your organization wants to achieve. Marketing Sherpa recently released the results of in depth research that shows which email marketing metrics are most popular and valuable. By zeroing in on these top performance metrics, you will… Continue reading

Everyone knows the necessity of having an email list when it comes to marketing your business online. However, once that email list is set up, many businesses have trouble gaining subscribers. If your opt-in number is low, it might be because you are not building enough trust on your website.

People used to give their information, including their email, away much more freely online, but that’s changing now. Recent… Continue reading

From Groupon to Group Price, it seems like everywhere you turn there are opportunities for consumers to buy goods and services for a discounted price. Customers seem to love group discounts – but are they the right approach for your business? It turns out that group buy deals are not always a good choice from a business perspective. In fact, Rice University conducted a survey that showed that many retailers… Continue reading

Your open rate, click through rate and conversion rate are all integral to the success of email marketing campaigns. All of these factors can be affected by piquing the curiosity of your audience. If your list members are genuinely interested in what you are sending them, they will be more likely to open your emails and take action.

Creating interest in your messages is the best way to create… Continue reading

Even the most organized of companies can benefit from getting clear on their processes from time to time. An email marketing audit can highlight the strengths and weaknesses in your email marketing campaigns so you know what is working and what needs to be fixed. Conducting an email marketing audit will improve your results and give you valuable insight into how your prospects are responding to your messages.

How

Your email marketing campaigns are only as effective as your messages. And if you have been scratching your head when it comes to crafting messages that spark a great response, here’s the formula you have been looking for. By taking each of these key elements and placing them into the right context in your marketing message, you will be sure to see the increases in clicks and sales that you… Continue reading

Email marketing has extensive uses for your business, and when used properly, it can drastically increase conversion rates and boost your profits at a very low cost. However, because of the fast growth in popularity of email marketing, there are many misunderstandings about it. These common mistakes can lead to low profit and conversion rates – are you making any of them?

Sending emails too infrequently.

Many… Continue reading