Email Marketing News and Tips

Archive for the ‘Tips’ Category

ESPs (Email Service Providers) are becoming more strict on who they allow you to send to.  Email addresses MUST be opted-in.  That means you must have permission from the recipient to receive an email from you.   Below are a few ideas to help build your email marketing list using social media.

1. Start with who you know

Export your lists of people you know and business colleagues who know you from your Linkedin, Outlook, Gmail and Yahoo accounts. Send everyone an email from you personally asking them to join your list. Link off to a hosted version of an opt-in form to collect them.  If you need assistance your email service provider can assist you.

2. Facebook

Almost everyone has a Facebook page.  If you don’t you should.  Send out an email to your fans and friends asking them to join your email list. Direct them to your hosted opt-in form and encourage them to sign up with some sort of incentive. If you have a Facebook Fan page you can put an opt-in form right on the page.

3. Twitter

Tweet to your Twitter list some sort of an offer for joining your opt-in list.  Forward them to your opt-in form using a Boomerang Hot Link to save space.

4. Blogging?

You can easily include an opt-in form on your blog.  Contact your Email Service Provider to learn how.

5. Comment on blogs and discussion boards

Offer helpful comments on blogs or discussions boards that your prospects might visit.  Make sure to include a link to your site where your opt-in form is hosted.

Email marketing can help you convert visitors into customers, build long term relationships with those customers and introduce new profit streams into your business. But none of these benefits are possible if you commit one of the "seven deadly sins" of email marketing. What are these deadly sins? They are mistakes that many email marketers make either out of lack of knowledge or the wrong perspective on email marketing. Let's take a closer look so you know what to avoid. 1. You don't ask permission to... Continue reading

I recently had a customer come to me asking how he could do away with the "click button to display images" prompt. The customer was sending out an email and as you know, most, if not all, email programs these days block images by default. He was looking for a way to bypass this and have the images appear automatically. Specifically, he asked if this could be done via the use of background images. To his dismay, I informed him that background images would also fall victim to this block and in addition, that... Continue reading

As viral videos from places such as YouTube.com or Break.com become more and more important to the Internet and to your customers, a lot of email marketers are probably wondering how they can incorporate video into email marketing campaigns. Let's explore. Constrainted by Old Technologies Unfortunately, email marketing is still constrained by the older HTML technology being used in email readers such as Thunderbird and Outlook. This technology also constrains ISP email software such as Yahoo Mail, Gmail... Continue reading

Here at Boomerang, we automatically add the Forward to a Friend link to our customers' outgoing emails. They always have the option of not including this link if they want, but it is a very useful tool to have available. 1. The forwarded email message looks exactly the same. The email you spent your time to create looks exactly the same when you use the Forward to a Friend link. If you forward an email from your Inbox using your Forward button, it's not guaranteed to look like the one you received. ... Continue reading

Email marketing is a tool to involve people in your business and your website, and not an end destination. The end destination for your email marketing campaigns is your landing page. By creating an excellent landing page you can ensure that your readers take the "next steps" with you. What are the "next steps"? Well that all depends on what kind of message you are sending and the purpose of the message. The next step might be to purchase a product, it might be to participate on your blog or it might be to... Continue reading

Your landing page can make or break your email marketing campaigns. Many people stay so concerned about the content of the email that they forget to pay attention to the place where they are directing traffic. Think about it this way - you've already gone through the process of getting your prospects to open your email and click on your link. You don't want to drop the ball on the landing page. If your landing page isn't what the customer expects, doesn't have a clear call to action or doesn't provide what... Continue reading

Lifehacker.com recently had an interesting article regarding common email habits and the impression they leave on the reader. The article covers everything from email signatures to overused phrases. For example, when writing an email on a mobile phone, many phones will automatically insert a signature line for you. "Sent from my (insert phone name here)" is a common one. Personally, I saw no need for the reader to know what type of phone I was using, just that I was sending the message via my phone, so I... Continue reading

Welcome fellow blog readers and internet users, on today's information adventure we will delve into the land of Disney, more commonly referred to as Disneyland. "Disneyland?! What on earth does that have to do with e-mail marketing??" you may ask me baffled by my preposterous blog topic. "Fear not, my friends," I respond, "all will be revealed in due course." Pre-story, so when I reference this later it'll make sense: When I was about 7 or 8 years old my family and I went to Disneyland, as many do. ... Continue reading

Out of ideas for intriguing and interesting newsletters to send to clients with your email marketing program? It can be tricky to come up with emails that will not only catch your client’s eye, but also urge the client to to purchase. Perhaps the best way to benefit your company through email is by drawing clients in with of one of three simple topics: new updates to clients of new successes, holiday/ special event greetings, and helpful tips for your specific industry. 1. Updates of New Successes When... Continue reading