Email Marketing News and Tips

Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading

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I recently came across an interesting report on the top email clients used to send business and consumer emails. This is valuable information when creating emails for mass email marketing. The email client used to open an email affects the way the email is rendered. Many by default block images and most allow the recipient to choose whether or not images are enabled. You need to design your email to account for blocked images or HTML, just incase. Microsoft is still the leader of the pack for... Continue reading

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I see a clients that create very professional looking emails that end of up in the junk folder. What do they have to do to end up in the inbox? I'm going to concentrate on what you can do with your actual email content to improve deliverability. To see additional technical solutions for better delivery, check out a previous blog entry: Deliverability - Getting your emails out there. Pay Close Attention to Your Subject Line The subject line is a very important component of your email. Not only is it one... Continue reading

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We're all human and all make mistakes. Online marketers know what if feels like to pull the switch on an email only to see that there are typos, spelling mistakes, broken or incorrect links, images fail to load or send the email to the wrong list of people after it's too late. It can be extremely stressful and embarrassing; however, it's not the end of the world. Don't panic and don't immediately send out an apology until you fully understand what happened. A second email to the same list may block... Continue reading

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Someone had asked me the other day about using character escapes such as 'character entity references' and 'numeric character references' (NCRs) in their HTML email, and how these differ from HTML character encoding mentioned in my previous blog article. The World Wide Web Consortium (W3C) published a great Q&A reference that explains in simple terms these differences and when one should use escape references. While the article primarily references web HTML, the information applies in large part to email... Continue reading

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I've mentioned before the cool thing we're doing here at Boomerang, sending our own Automated Blog Newsletter. We've been getting a lot of interest in this feature from our customers, so I thought I'd mention more about it. It's pretty simple actually... Blog articles are written Once a week, our automated system inserts the new articles into a custom HTML newsletter template The newsletter is sent out Exposure to the blog and therefore the company is maximized All employees here at Boomerang... Continue reading

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Inbound email messages where the 'from' address domain is managed by the recipient mail server could potentially get blocked. Email servers usually know which domains they are authoritative for or operate internally. An incoming email claiming to be from a domain that your mail server manages, but was generated externally, would be flagged as a spoof and blocked. Click here for our wiki entry on this issue and find out what you can do to resolve it. Continue reading

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The subject line is the first thing your reader sees when they receive your email. It's also weighted heavily when checked for a Spam score and helps determine whether the email ever makes it to the actual inbox. So, are you testing the success of your subject lines in each email campaign you send out? Our A/B Testing feature allows you to test out as many subjects as you'd like, as long as the percentage totals 100%. The new subject lines are added to your existing email campaigns randomly based on... Continue reading

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Boomerang offers live webinars a few times a week to show you how to be an Email Marketing Pro. Our experts are available to walk you through how to set up a job (upload your contacts, create a professional looking HTML template), show you how to access our 60 plus reports and answer all of your email marketing questions. Boomerang is so user-friendly live demos of BlastWizard typically take less than 30 minutes. We're flexible. If you're unable to attend one of our prescheduled demos just contact us... Continue reading

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A/B testing offers a proven means to optimize your email marketing campaigns by allowing you to vary and test different components of your email message. Simply put, it enbles you test two versions (A and B) of your email message and send it to randomized segments of your audience in order to see which version results in higher conversion rates. Click here for Boomerang's wiki entry on this topic. Check out this powerful feature in BlastWizard and give a boost to your conversions and marketing ROI... Continue reading

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