Email Marketing News and Tips

Archive for the ‘Testing’ Category

Email marketing can help you convert visitors into customers, build long term relationships with those customers and introduce new profit streams into your business. But none of these benefits are possible if you commit one of the "seven deadly sins" of email marketing. What are these deadly sins? They are mistakes that many email marketers make either out of lack of knowledge or the wrong perspective on email marketing. Let's take a closer look so you know what to avoid. 1. You don't ask permission to... Continue reading

Subject lines are the lifeblood of your email marketing efforts. Without the right kind of subject line, your email won’t get opened and your message won’t get through. If you’re having trouble getting your list members to open your email, you may need to improve your subject line skills. Follow these three ways to create better subject lines and experience more email marketing success. 1. Be familiar. Even when your email makes it through spam filters, list members are unlikely to open your message if... Continue reading

When creating an email campaign, there are some major Do's and Dont's that many new web designers do not know. Designing an email campaign is very different than designing a web page. With these five tips in mind when designing your email campaign, you can make it even more successful. 1. Use Graphics Wisely Most graphics will not show up in your email when it is first opened, so prepare for the worst. Most readers will only see empty boxes until they turn the images on. Use few graphics and do not put... Continue reading

This is a common question and one that it seems many people don't fully understand. So, we'll delve into this topic in-depth in this article. Overview A bounce, in general, is when an email is rejected for delivery for some reason. The reason is usually apparent in the description of the bounce type. Bounces are then broken out into two other classifications: soft and hard. Each of these types of bounces is used by various remote sites to better manage their email infrastructure. Even though there... Continue reading

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading

Do you send email out on a regular basis to your customers? Then you should be testing what performs best when sending email. Should you personalize your subject line? Should you use plain text or HTML? Should you include prices or omit them completely? All of this can be answered by testing your email subject matter. It's not a new concept, but it's definitely worth mentioning again and again. It's the best way to find out how your customers respond to what you are sending to them. Don't... Continue reading

Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading

I recently came across an interesting report on the top email clients used to send business and consumer emails. This is valuable information when creating emails for mass email marketing. The email client used to open an email affects the way the email is rendered. Many by default block images and most allow the recipient to choose whether or not images are enabled. You need to design your email to account for blocked images or HTML, just incase. Microsoft is still the leader of the pack for... Continue reading

I see a clients that create very professional looking emails that end of up in the junk folder. What do they have to do to end up in the inbox? I'm going to concentrate on what you can do with your actual email content to improve deliverability. To see additional technical solutions for better delivery, check out a previous blog entry: Deliverability - Getting your emails out there. Pay Close Attention to Your Subject Line The subject line is a very important component of your email. Not only is it one... Continue reading

We're all human and all make mistakes. Online marketers know what if feels like to pull the switch on an email only to see that there are typos, spelling mistakes, broken or incorrect links, images fail to load or send the email to the wrong list of people after it's too late. It can be extremely stressful and embarrassing; however, it's not the end of the world. Don't panic and don't immediately send out an apology until you fully understand what happened. A second email to the same list may block... Continue reading