Email Marketing News and Tips

Happy New Year from Boomerang! We're welcoming in the New Year by offering up to 35% off of our Creative and Professional Services through the month of January. Save time and have Boomerang's team of experts: Design Custom Professional looking HTML Templates Design, Create and Host Customized Online Surveys Build Custom Websites Create Flash Videos Cleanup Lists and Databases Create and Schedule Email jobs (Full Service) Please call (800) 779-7792 ext 138 or email sales@boomerang.com to take... Continue reading

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Chances are you have invalid information in your database. Companies move, people change positions, people leave their jobs, your customer's interests change. Especially during these rocky times you can expect to have out dated information. One way to clean up your database is to email a form to all your contacts to complete. You can offer an incentive like an inexpensive gift card for Starbucks or iTunes or maybe a discount off your products or services. Not only will you improve the quality of your... Continue reading

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Have you asked your customers how you're company is treating them lately? Or how they like your product or service? If not, you should be. This is extremely valuable information that you take to improve or change your product/services. In order to get the best response rate from a survey, keep it simple. No one likes to take a survey that is too long or takes forever to load. I'd say up to 10 simple questions is best. Personally, I like surveys that have choices and not too many text fields where... Continue reading

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Want to ask your customers something? Obviously you can call them, mail them a survey, or email them a survey. Of course there are other ways but the fastest, most cost-effective, and most expedient is to email them a survey. The results are available immediately for you to make quick decisions. Want to improve response rates to your survey? Offer to give them something for taking the survey. We find the best "rewards" when we send rewards surveys are simple and cheap like Starbucks or iTunes cards or... Continue reading

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