Email Marketing News and Tips

Archive for the ‘social media’ Category

I think that one of the great benefits of the web is that anyone can become a published author. Since I first started creating web pages in the early 90's I have technically been a publisher. I put up photos and articles that people would mail in just for fun. Then came 'web 2.0' where anyone could use a content management system to quickly create websites. This opened the door to blogs as we know them to exist today. Anyone can now update their online journal even from a phone. As the interfaces become... Continue reading

As viral videos from places such as YouTube.com or Break.com become more and more important to the Internet and to your customers, a lot of email marketers are probably wondering how they can incorporate video into email marketing campaigns. Let's explore. Constrainted by Old Technologies Unfortunately, email marketing is still constrained by the older HTML technology being used in email readers such as Thunderbird and Outlook. This technology also constrains ISP email software such as Yahoo Mail, Gmail... Continue reading

Do you ever wonder if Facebook is anything but a time vacuum? Have you ever suddenly looked down and realized you have wasted 30 minutes flipping through a high school friend's recent photo album that you have not spoken to in 10 years? A more positive use would be attaching your business Blog to Facebook through an RSS feed. This will allow all content that you share on your Blog to be instantly updated to your Facebook users, helping better promote your business. If you think it sounds like a daunting... Continue reading

Are you new to Twitter and annoyed that the only posts or notifications you get trend toward the asinine? I'm guessing that the first experience with Twitter for most people is similar to my own. I was happy to find my friends on Twitter and was eager to see what 'Twitting' was all about. What I got instead were posts from my friends with no more substance than postulating about a sandwich they were about to eat that reminded them of 'Das Boot', or ramblings like "My cat is so cute you should meet her,... Continue reading

The best way to increase your search engine optimization (SEO) is to spread your company’s name on as many useful websites as possible. Whether it be a social networking site, a shopping website, or a search engine; having your company present on many different sites will increase the average users knowledge of your company. Use blogs and free social networking websites to post articles about your company. When you become a member of websites such as Reddit.com, Delicious, and Digg; you can post articles... Continue reading

Should your business be using Twitter? A few years ago that answer might have been a resounding "Why?" Today, if you ask marketing experts about the micro-blogging platform their answers will range from "Probably" to "Absolutely!" If you're not familiar with Twitter, it is a social networking platform that allows you to post updates about your company in 140 characters or less. You can follow other users to see their updates and users can follow your company's profile as well. The small amount of space... Continue reading

Social networking has changed the way that people interact online. If you're marketing to your audience primarily through email, you may be wondering how to merge the two. Since social media has the power to bring in interested people that may not be visiting your website directly, you have a great opportunity to add members to your list. In addition, you can use your email marketing messages to encourage your list members to interact with your company on social networking sites. This opens you up to more... Continue reading

I'm baaaaaack, but not in the creepy way, I'm back in the friendly way. Let the celebrations begin! We'll start tonight's party off with my newest piece of artwork: the pros and cons thing. Just so you don't get to the end of the article and feel let down, those numbers mean nothing, they're just the first numbers I thought of off the top of my head. Let's start with the positive shall we? - It's everywhere!! *Queue Wilhelm Scream* The internet, that is. A huge benefit of email marketing is the reach... Continue reading

If you aspire to build your brand in the growing younger markets you must first understand your target audience. Engaging young consumers born between 1982 and 1992 means defining social-media dialogue, creating information that initiates action and demonstrating that the actions of your audience can make a difference. Cause Marketing is defined as a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. 1. Create Content that is... Continue reading

Privacy on Facebook is somewhat of an illusion. There are privacy settings that you can check to keep your information safe, but Facebook updates their privacy policy all the time. It's quite possible for you to leave a few vital boxes for your privacy unchecked, especially if the update defaults all users to the most public version. Many people are going on a Facebook strike by deleting their Facebook profiles and pages because of the issues with privacy, but why delete a Facebook page when it can be... Continue reading