Email Marketing News and Tips

Email marketing strategies remain the most cost effective means to maintain a connection to your existing customers and has the most reliable ROI for nurturing new leads. According to MarketingSherpa Research Director Stefan Tornquist, who spoke at the kickoff of MarketingSherpa's annual e-mail summit this year, several popular concerns to the effectiveness of the medium are simply not supported by the hard facts of the recent data. For example the concerns of reduced budgets across the board in many... Continue reading

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Happy New Year from Boomerang! We're welcoming in the New Year by offering up to 35% off of our Creative and Professional Services through the month of January. Save time and have Boomerang's team of experts: Design Custom Professional looking HTML Templates Design, Create and Host Customized Online Surveys Build Custom Websites Create Flash Videos Cleanup Lists and Databases Create and Schedule Email jobs (Full Service) Please call (800) 779-7792 ext 138 or email sales@boomerang.com to take... Continue reading

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If you have a Twitter account and find it almost impossible to follow the constant stream of Tweets because of the number of people you are following, then you will like Twitter Lists. Finally, a way to organize the people you follow. Organize by anything you'd like; travel, friends, workers, family, sports teams, celebrities, etc... Check out this article about the new feature: Twitter Lists: Frequently Asked Questions and Strategies Here's another great reference: 10 Ways You Can Use Twitter Lists If... Continue reading

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Facebook has been stereotypically seen as something that mostly young people use. But that is not the case anymore. Facebook recently announced that the age group of 35-54 is the largest number of users, making up 28.2% of total users. Even the next largest group was not teenagers, 24-34 years olds make up 25.2% of Facebook users. More businesses have started to create Facebook pages because a lot of their market is now using the social network. Millions of people use Facebook every day and it is quickly... Continue reading

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If you use any limited message size social networking (like Twitter) or if you simply need to shorten any URL for use in your email campaign (or anywhere else), Boomerang now offers a Firefox extension to help you in this task. The extension is called Boomerang Hotlink Manager and is available to download from Mozilla.org's Firefox add-on's site. Currently, this extension is in testing phase as the final release candidate and we need your input and testing. In order to install this extension on your... Continue reading

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Ever wonder why people use Twitter with "#" in front of certain words or phrases? These are called #hashtags. I see them as a way for people to easily search your Tweets based on content. According to the Twitter Fan Wiki: Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. Basically, it's an easy way to track... Continue reading

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I'm shopping for a new bike. I've been riding my old one to work for the last 15 years and it is time. So I've narrowed it down to a few models and I am waiting for one to show up on ebay. I could keep checking but I don't log onto ebay enough to see every listing. So I'll just create a TwitterBlog and get the ebay listings sent to my phone every time a new one shows up. I've already done this with craigslist using a similar method I posted on this blog about a couple of weeks back here. But it took... Continue reading

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I've heard different opinions about social media. Some say it's a blip and it's only for young people. Others say it's the marketing wave of the future. Since social media is relatively new, there's really no set path as to how to tackle using it for your benefit. It's a lot of trial and error to see what works best for you. That's not to say you shouldn't try out some of the outlets... you could see some surprising results. Create a Facebook Page Many people think Facebook if just for young people. ... Continue reading

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