Email Marketing News and Tips

I know I've written about this before, but it's been a while, and I wanted to remind people of the benefits of blogging. Increases SEO (Search Engine Optimization) Blogs help people find you on the web by organic search using search engines such as Google and Yahoo. You are more likely to show up in a search targeted towards your business if you have a healthy amount of blog entries with carefully thought out titles that match search criteria you want to be found under. Increases web site traffic Have... Continue reading

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"If you build it, they will come," well, not necessarily. You can speed up the process of getting visitors to your site by learning about the principles of Search Engine Optimization. Below is an overview of some of the fundamentals behind the enigmatic system known as SEO. Keywords – This is considered to be the most important factor contributing to search rank. Once you have compiled your list of high-impact keywords, you then need to incorporate them into the text of your site in a way that is useful... Continue reading

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We all know Google as one of the top search engine websites, but there's more to them than just that. Aside from returning your search results, do you ever wonder what is is done with the search entries they receive? Well, each and every search processed by their website is logged and collated and presented to you in Google Zeitgeist. http://www.google.com/press/zeitgeist/ "Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries we... Continue reading

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Blogs are now the new newsletter. They offer and single place to showcase articles by you. Additionally, your readers can interact directly with you through comments. With our blog newsletter service, you can increase your small business marketing presence (and microblogging) to help your search engine optimization (SEO) and, ultimately, drive more business to your site. Blog Newsletter Boomerang now offers a way for you to effortlessly convert your blog into an weekly email newsletter that you can send... Continue reading

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Does your company offer a live chat option on your website? If not, consider how many times you've tried to reach a particular department at an organization only to get lost in a phone menu abyss? Phone menus are frustrating and can be a big waste of time. With more people researching online before making buying decisions organizations are now offering a way to chat with a live person while on their websites. It's a wonderful way to add warmth and a human touch while addressing issues and questions in... Continue reading

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We have a couple of interns here at Boomerang this summer and they are new to blogging. So, I thought I'd pass on some info I found helpful when I first started blogging. Here's a good one for the appearance of your blog: How to Make Your Blog More Appealing to Readers Here's another good one for the content of your blog: Write a Better Blog – 3 Ways To Really Reach Your Reader Continue reading

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Ever wonder why people use Twitter with "#" in front of certain words or phrases? These are called #hashtags. I see them as a way for people to easily search your Tweets based on content. According to the Twitter Fan Wiki: Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. Basically, it's an easy way to track... Continue reading

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I've heard different opinions about social media. Some say it's a blip and it's only for young people. Others say it's the marketing wave of the future. Since social media is relatively new, there's really no set path as to how to tackle using it for your benefit. It's a lot of trial and error to see what works best for you. That's not to say you shouldn't try out some of the outlets... you could see some surprising results. Create a Facebook Page Many people think Facebook if just for young people. ... Continue reading

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I remember when I first heard the word "blog" and thought, "HUH?". At first I thought it was just some sort of online diary for people who wanted to share every nuance of their vacation or trip to the beach. I always thought, "What's the point? Isn't is just a big waste of time?". Now, I understand. It's so much more... it's a really valuable marketing tool for businesses. Blogging Increases Your SEO (Search Engine Optimization) If you want to increase your organic search, create blog titles with the... Continue reading

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If you're reading the Boomerang Blog you're looking at our Blog Newsletter tool. Have unlimited employees contribute to your blog and schedule an automatic newsletter to be emailed out in a newsletter format, as often as you like. We'll design, create and host a branded corporate blog for you and create a professional looking newsletter template. You'll receive an automated proof for approval before activating the newsletter based on your schedule. Setup has never been more affordable! For a... Continue reading

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