Email Marketing News and Tips

Archive for the ‘SEO’ Category

On average Americans conduct an overwhelming 15.5 billion web searches a month. Studies show that the first results get 40% of clicks. Unfortunately creating a remarkable website isn’t enough to drive traffic to it. Your site has to also rank in search results. This is called Search Engine Optimization or SEO ranking. There is a lot of work required to optimize your site for Google page ranking and you won’t see results overnight. You may decide to hire a professional to assist you. Keywords are... Continue reading

No matter what type of business you are running, your potential customers are looking for you online. In fact, an increasing number of consumers are more likely to search for a company online than using the yellow pages, even for something as simple as a phone number. This presents a great opportunity, and an interesting challenge, for business owners. When customers look for your business name - what are they finding? The key to making sure that your business is well represented in the search engine... Continue reading

The best way to increase your search engine optimization (SEO) is to spread your company’s name on as many useful websites as possible. Whether it be a social networking site, a shopping website, or a search engine; having your company present on many different sites will increase the average users knowledge of your company. Use blogs and free social networking websites to post articles about your company. When you become a member of websites such as Reddit.com, Delicious, and Digg; you can post articles... Continue reading

Here at Boomerang.com we have built some interesting and unique tools and solutions to help you deliver your message to the world. Whatever type of message you have written we can deliver and track it for you. What if, however, you want to take advantage of our system to get a message out to your customers or prospects and you just don't have the time to come up with an interesting article. Or what if you just don't write very well. It can be difficult to come up with the necessary content required to fill... Continue reading

Should your business be using Twitter? A few years ago that answer might have been a resounding "Why?" Today, if you ask marketing experts about the micro-blogging platform their answers will range from "Probably" to "Absolutely!" If you're not familiar with Twitter, it is a social networking platform that allows you to post updates about your company in 140 characters or less. You can follow other users to see their updates and users can follow your company's profile as well. The small amount of space... Continue reading

As a marketer you're aware that SEO (Search Engine Optimization) can no longer be ignored. Some marketers specialize solely on improving search engine results. SEO is the practice of optimizing the results in search engines such as Google and Yahoo! to drive traffic to your website. This is done by analyzing certain words and phrases that your target audience is searching for and incorporating content that is relevant to those words. Your website comes up more often in organic searches driving more... Continue reading

Social networking has changed the way that people interact online. If you're marketing to your audience primarily through email, you may be wondering how to merge the two. Since social media has the power to bring in interested people that may not be visiting your website directly, you have a great opportunity to add members to your list. In addition, you can use your email marketing messages to encourage your list members to interact with your company on social networking sites. This opens you up to more... Continue reading

Routine email newsletters can really kill two birds with one stone when they are automatically created. By funneling your company’s blog (RSS feed) into an email template, you save yourself from recreating what you've already written in your blog. You don't have to deal with creating new campaigns every time you want to send out an email, since the automatic newsletter system takes RSS feeds and automatically converts it to an HTML email. This type of blog to email conversion is accessible, interesting,... Continue reading

Privacy on Facebook is somewhat of an illusion. There are privacy settings that you can check to keep your information safe, but Facebook updates their privacy policy all the time. It's quite possible for you to leave a few vital boxes for your privacy unchecked, especially if the update defaults all users to the most public version. Many people are going on a Facebook strike by deleting their Facebook profiles and pages because of the issues with privacy, but why delete a Facebook page when it can be... Continue reading

Many new blogs are created every day in hopes of driving traffic and optimizing SEO for company and personal websites. Finding a hot niche that will produce organic traffic to your site is easy with a little bit of research. Since Google dominates the search market, I looked there to find the most searched for topics. Below is a list provided by Google. Top Searched Topics on Google Hollywood/Bollywood Celebrities, Wallpapers and News Sex Tips and Caring Methods etc. Technology- Gaming, Gadgets, PDA ... Continue reading