Email Marketing News and Tips

Archive for the ‘Segmentation’ Category

Segmenting lists is an important aspect of creating successful email campaigns. The more targeted the emails are towards specific interests, the more likely a potential customer is to make a purchase or use a service. But, sometimes the problem lies in gathering this specific information from contacts. When a contact first signs up for a newsletter, it is likely that he or she does not want to submit huge quantities of personal information. They just want to sign up for the newsletter by giving a name... Continue reading

Email marketing is becoming more widespread as a staple for companies in order to contact clients. With this widespread usage there has also become many complicated tactics and marketing strategies. I thought it would be helpful to go back to the basics and remind everyone why email marketing is so successful- it helps to gain and retain relations with contacts and potential customers. Here I have outlined to help remind you of three elementary ways to help gain more customers: 1) Target Your Audience... Continue reading

As a Salesforce.com user, you have to appreciate the reporting capabilities available to you. You can create reports using lead, account, contact, opportunity and activity data, just to name a few reports available. Create a report using any criteria to choose which individuals you want to target with your email message. Salesforce.com comes with many useful reports out of the box, but you still may not find the information you're looking for. For example, you may want to create a report using custom... Continue reading

Boomerang offers live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We’ll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading

If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading

You've read the awesome reviews of BlastWizard for AppExchange on the Salesforce.com AppExchange site. You go ahead and install the application and now what? If you're new to Salesforce.com and or BlastWizard and need some guidance on how to use the two together, great news - BlastWizard for AppExchange is super easy to use. That's one of the reasons it was voted Best Mass Email Tool of 2008. Boomerang also offers free weekly live training on how to use BlastWizard for Appexchange. If you're unable... Continue reading

During these tough economic times companies are cutting back on resources, particularly IT resources making it harder than ever to get projects completed. In some cases even considered. Boomerang has years of experience building custom applications for our clients. Everything from a complex application that sends personalized dynamic content to each recipient while integrating with a custom CRM to a simple registration site that sends auto emails. Instead of waiting months and months for your IT... Continue reading

The subject line is the first thing your reader sees when they receive your email. It's also weighted heavily when checked for a Spam score and helps determine whether the email ever makes it to the actual inbox. So, are you testing the success of your subject lines in each email campaign you send out? Our A/B Testing feature allows you to test out as many subjects as you'd like, as long as the percentage totals 100%. The new subject lines are added to your existing email campaigns randomly based on... Continue reading

Boomerang is offering live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We'll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading

Boomerang offers a segmentation tool that enables users of BlastWizard for AppExchange segment their leads and contacts based on varied search criteria. This segmentation tool was especially designed for Salesforce Professional Edition users, who do not have access the ‘Campaigns’ feature in Salesforce. The tool supports several basic and advanced operators to enable you construct the search criteria suitable for your target lead or contact recipients. It is, hence, very important to understand how the... Continue reading