Entries Tagged as 'Segmentation'
Email Marketing Subject Line Testing…Do You Test?
April 14th, 2009 · 1 Comment
The subject line is the first thing your reader sees when they receive your email. It's also weighted heavily when checked for a Spam score and helps determine whether the email ever makes it to the actual inbox. So, are you testing the success of your subject lines in each email campaign you send out? Our A/B Testing feature allows you to test out as many subjects as you'd like, as long as the percentage totals 100%. The new subject lines are added to your existing email campaigns randomly based on... Continue reading
Tags: Best Practices · Deliverability · Dynamic Content · EMail Broadcasting · Email Marketing · Intelligent Marketing · Measurement and Analytics · Newsletters · Segmentation · Testing · Tips
Email Marketing that Integrates with Salesforce.com - Weekly Live Demos
April 7th, 2009 · No Comments
Boomerang is offering live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We'll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading
Tags: EMail Broadcasting · Email Marketing · Intelligent Marketing · Measurement and Analytics · Salesforce.com Integration · Segmentation
Segmenting Leads and Contacts in BlastWizard for AppExchange
April 7th, 2009 · No Comments
Boomerang offers a segmentation tool that enables users of BlastWizard for AppExchange segment their leads and contacts based on varied search criteria. This segmentation tool was especially designed for Salesforce Professional Edition users, who do not have access the ‘Campaigns’ feature in Salesforce. The tool supports several basic and advanced operators to enable you construct the search criteria suitable for your target lead or contact recipients. It is, hence, very important to understand how the... Continue reading
Tags: Salesforce.com Integration · Segmentation
SPAM levels are back up to 94% of all email
March 31st, 2009 · No Comments
The New York Times is reporting that SPAM levels are back up to what they were before the feds shut down that nasty spammer last fall. This means that your audience is up to their ears again and they are only reading what they need. What does this mean for you? It means that you have to be more relevant. It means that your email to your customers and prospects needs to stand out as the thing that is going to help them today. I know I'm standing up on my soapbox again. But it astounds me that I still... Continue reading
Tags: Best Practices · EMail Broadcasting · Email Marketing · Newsletters · Segmentation · Tips
Salesforce.com Email Integration, Easily Send to Whom you Want
March 10th, 2009 · No Comments
Boomerang’s BlastWizard for Appexchange seamlessly integrates with Salesforce.com to easily create and send professional emails to your contacts and leads. Run reports of leads, contacts, opportunities, activty history, etc., in SFDC and click on “add to campaign” on the report screen. Once you’ve added your report(s) to a campaign, you’re ready to create your job. It's so easy to edit your campaigns in SFDC to send your email to exactly who you want. After clicking on the BlastWizard for... Continue reading
Tags: EMail Broadcasting · Email Marketing · Lists · Salesforce.com Integration · Segmentation · Tips
Why Use the SPAM Checker Tool?
March 10th, 2009 · No Comments
So, after minutes or even hours of designing your HTML email newsletter, you stare at it with admiration. You think to yourself, "Wow, I designed this?!?!?!" or boastfully tell your co-leagues "Yep, I did that ya'll." Sure it looks great! The graphics... Continue reading
Tags: Best Practices · Deliverability · Dynamic Content · Email Marketing · Intelligent Marketing · Segmentation · Testing · Tips
Best Email App of 2008!!
February 23rd, 2009 · 1 Comment
We are pleased to announce BlastWizard for AppExchange has been chosen as Best Email Tool of 2008 on Salesforce AppExchange. We just celebrated our one year anniversary as a certified partner and what a better way to celebrate than to be awarded this... Continue reading
Tags: Dynamic Content · EMail Broadcasting · Email Marketing · Intelligent Marketing · Measurement and Analytics · Newsletters · Salesforce.com Integration · Segmentation
Boomerang’s Live Webinars Save Time and Money
October 21st, 2008 · No Comments
Did you know that Boomerang offers four live webinars each and every week? Two of the 1/2 hour meetings are essentially training sessions for BlastWizard 7.0, comprised of a high-level overview of all of the features and functionality of the system. ... Continue reading
Tags: Best Practices · Deliverability · Dynamic Content · Email Marketing · Intelligent Marketing · Letter Printing · Measurement and Analytics · Segmentation · Tips · Uncategorized
CAN-SPAM compliance (Harvesting)
September 12th, 2008 · 8 Comments
With this blog article, we will introduce a series of small blog articles focusing on aspects of CAN-SPAM compliance with email marketing campaigns. I know that a lot of people discuss CAN-SPAM compliance, but this series is intended to be a small... Continue reading
Tags: Best Practices · Compliance · Dynamic Content · Email Marketing · Intelligent Marketing · Segmentation · Testing · Tips · Uncategorized
Variation Reporting - A Hidden Gem in BlastWizard Reporting
September 9th, 2008 · No Comments
There's a little-known reporting feature in BlastWizard that needs a lot more attention and praise. The Variation Report allows clients to see how individuals or categories of people perform from an email activity standpoint compared with other... Continue reading
Tags: Deliverability · Dynamic Content · EMail Broadcasting · Email Marketing · Intelligent Marketing · Product Updates · Segmentation · Testing · Tips · Uncategorized