Email Marketing News and Tips

Boomerang's BlastWizard for AppExchange just released a new beta version for existing customers and free trial users. The home page has a new look. Customize your own dashboard to see data that's of interest to you including your last five jobs. Professional Edition users will particularly like the enhancements made to the segmentation tool. We've added 'OR' cabability by using a (,) in the filters for the following operators: contains does not contain starts with ends with match any do not match any... Continue reading

[Read more →]

Are you big on reading reviews? If you're shopping for a mass email marketing tool that integrates with Salesforce.com you've come to the right place. By having the most 5 star reviews Boomerang's BlastWizard for AppExchange was voted Best Mass Email Tool of 2008 by AppExchange users. We rank high on ease of use, value and customer service. After over ten years in production BlastWizard is simple to use, priced competitively and you can be assured someone at Boomerang will be available to help you. ... Continue reading

[Read more →]

You may not be aware that the BlastWizard you know and love fully integrates with Salesforce.com. You'll have access to the same functionality, top-tier delivery and reports but now you'll choose your email recipients from your Salesforce database. Best of all your delivery data will be written back into each lead and contact record under activity history. No need to upload reports into SFDC, we do it for you! Our award winning BlastWizard for AppExchange allows you to send emails on behalf of... Continue reading

[Read more →]

Boomerang is offering live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We'll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading

[Read more →]

Boomerang offers a segmentation tool that enables users of BlastWizard for AppExchange segment their leads and contacts based on varied search criteria. This segmentation tool was especially designed for Salesforce Professional Edition users, who do not have access the ‘Campaigns’ feature in Salesforce. The tool supports several basic and advanced operators to enable you construct the search criteria suitable for your target lead or contact recipients. It is, hence, very important to understand how the... Continue reading

[Read more →]

Boomerang’s BlastWizard for Appexchange seamlessly integrates with Salesforce.com to easily create and send professional emails to your contacts and leads. Run reports of leads, contacts, opportunities, activty history, etc., in SFDC and click on “add to campaign” on the report screen. Once you’ve added your report(s) to a campaign, you’re ready to create your job. It's so easy to edit your campaigns in SFDC to send your email to exactly who you want. After clicking on the BlastWizard for... Continue reading

[Read more →]

We are pleased to announce BlastWizard for AppExchange has been chosen as Best Email Tool of 2008 on Salesforce AppExchange. We just celebrated our one year anniversary as a certified partner and what a better way to celebrate than to be awarded this... Continue reading

[Read more →]

As you're probably aware after several emails and blog postings on the subject, Boomerang was a Bronze Sponsor of Salesforce.com's Dreamforce conference in San Francisco last week, and what a week it was! The impressive crowds of Salesforce customers,... Continue reading

[Read more →]

Boomerang is proud to announce that it will be a Bronze Sponsor of Salesforce.com's 2008 Dreamforce conference. Dreamforce runs from November 2nd through the 5th at the Moscone center located in San Francisco. Boomerang offers its AppExchange version... Continue reading

[Read more →]

We at Boomerang spend a lot of time talking to clients and prospects about the importance of being relevant in email marketing communications. And if segmentation is a key factor in the ability to be relevant (and I think we can all agree that it is),... Continue reading

[Read more →]