Email Marketing News and Tips

Archive for the ‘Salesforce.com Integration’ Category

In my previous article, I explained how you can map data from the "record owner" field to a custom field in the lead or contact object. However, that formula applies when your contact or lead records are assigned to Salesforce users in your org. But what happens if your leads are assigned to queues? Let's first define what queues are and how they are used in Salesforce. Queues in Salesforce are created to help groups of users manage certain record types, usually leads or cases. With leads, as an example,... Continue reading

As a Salesforce.com user, you have to appreciate the reporting capabilities available to you. You can create reports using lead, account, contact, opportunity and activity data, just to name a few reports available. Create a report using any criteria to choose which individuals you want to target with your email message. Salesforce.com comes with many useful reports out of the box, but you still may not find the information you're looking for. For example, you may want to create a report using custom... Continue reading

Boomerang offers live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We’ll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading

At Salesforce's "Cloudforce2" event held in New York City on April 8, CEO Marc Benioff announced the roll out of AppExchange 2. In addition to chatter apps in the new ChatterExchange category, AppEexchange 2 now offers Aloha Apps that don’t count against your system limits for custom apps, tabs, and objects, regardless of the Salesforce edition your are using. In other words, no matter which salesforce.com edition you are running (Group, Professional, Enterprise or Unlimited) you now have access to more... Continue reading

In its standard integration with Salesforce, BlastWizard for AppExchange is designed so that users can merge data from both standard and custom fields that belong to either the lead or contact object. Some customers have asked us if they could merge data from 'account' fields, and the answer is "yes"! One of the most popular fields that our users like to merge from the 'account' object is the account name. When the lead is converted into a contact in Salesforce, the lead 'company' field is mapped to the... Continue reading

One size doesn't fit all when it comes to an Email Marketing account. For example, you can have many divisions, departments and users all using one account. Sometimes you may need to keep templates, reporting and billing separate. You may need to... Continue reading

Everyone loves Boomerang's BlastWizard for AppExchange. It's easy to use, flexible, affordable and the reporting can't be beat! What could we do to make it better? We've made it quicker. Earlier this week we released our latest version, BlastWizard for AppExchange 7.1. Enhancements have been made to make job scheduling faster than ever, no more timing out while waiting for larger recipient lists to load. See yourself why BlastWizard was voted Best Mass Email Tool of 2008. Sign up for a live demo or... Continue reading

We're all winding down (and catching up) after a very successful Dreamforce Global Gathering in San Francisco last month. We were surprised how much more traffic there was at our booth compared to last year! If you were unable to stop by to pick up a boomerang and qualify for 50% off your first 2 monthly plans, don't fret. We're extending the offer to anyone who schedules a call or signs up for a live demo of BlastWizard for AppExchange from December 11th to the end of the month. Sign up for a live demo to... Continue reading

Our most recent version of BlastWizard for AppExchange that was released just prior to Dreamforce '09 offers the ability to merge data from user-defined custom fields into the email content for each recipient. At this time, however, this feature is turned off by default for all BlastWizard installations. Users can request that this feature be turned on for their account in one of two ways: Enable reading/merging for all user defined custom fields in the Salesforce org; or Enable reading/merging for... Continue reading

There's nothing easier than email marketing. With Boomerang's self-service interface you can easily get into delivering emails to your existing customer base. No customer list? No problem. We can help you with that too. Our self-service Blastwizard interface offers you a widget that you can easily embed into your existing web site. This widget will collect email addresses into a database that you can use immediately in your email marketing campaigns. What you need to get started - Self Service At... Continue reading