Entries Tagged as 'Salesforce.com Integration'
Can Salesforce Account Data be Merged into the Email Message?
March 10th, 2010 · No Comments
In its standard integration with Salesforce, BlastWizard for AppExchange is designed so that users can merge data from both standard and custom fields that belong to either the lead or contact object. Some customers have asked us if they could merge data from 'account' fields, and the answer is "yes"! One of the most popular fields that our users like to merge from the 'account' object is the account name. When the lead is converted into a contact in Salesforce, the lead 'company' field is mapped to the... Continue reading
Tags: Salesforce.com Integration · Tips
Managing and Sharing Your Email Account
February 26th, 2010 · No Comments
One size doesn't fit all when it comes to an Email Marketing account. For example, you can have many divisions, departments and users all using one account. Sometimes you may need to keep templates, reporting and billing separate. You may need to... Continue reading
Tags: Compliance · Cool Tricks · EMail Broadcasting · Email Marketing · Intelligent Marketing · Measurement and Analytics · Newsletters · Salesforce.com Integration · Tips
BlastWizard for AppExchange - Speedier Than Ever Salesforce.com Integration!
February 10th, 2010 · No Comments
Everyone loves Boomerang's BlastWizard for AppExchange. It's easy to use, flexible, affordable and the reporting can't be beat! What could we do to make it better? We've made it quicker. Earlier this week we released our latest version, BlastWizard for AppExchange 7.1. Enhancements have been made to make job scheduling faster than ever, no more timing out while waiting for larger recipient lists to load. See yourself why BlastWizard was voted Best Mass Email Tool of 2008. Sign up for a live demo or... Continue reading
Tags: EMail Broadcasting · Email Marketing · Intelligent Marketing · Product Updates · Salesforce.com Integration
Half Off for Dreamforce 2009 Attendees-Extended
December 9th, 2009 · No Comments
We're all winding down (and catching up) after a very successful Dreamforce Global Gathering in San Francisco last month. We were surprised how much more traffic there was at our booth compared to last year! If you were unable to stop by to pick up a boomerang and qualify for 50% off your first 2 monthly plans, don't fret. We're extending the offer to anyone who schedules a call or signs up for a live demo of BlastWizard for AppExchange from December 11th to the end of the month. Sign up for a live demo to... Continue reading
Tags: Conferences and Events · EMail Broadcasting · Email Marketing · Intelligent Marketing · Measurement and Analytics · Salesforce.com Integration
Enhanced Email Personalization with Salesforce Custom Fields
December 8th, 2009 · No Comments
Our most recent version of BlastWizard for AppExchange that was released just prior to Dreamforce '09 offers the ability to merge data from user-defined custom fields into the email content for each recipient. At this time, however, this feature is turned off by default for all BlastWizard installations. Users can request that this feature be turned on for their account in one of two ways: Enable reading/merging for all user defined custom fields in the Salesforce org; or Enable reading/merging for... Continue reading
Tags: Dynamic Content · Email Marketing · Salesforce.com Integration
Easy email marketing targets your customers
December 7th, 2009 · 1 Comment
There's nothing easier than email marketing. With Boomerang's self-service interface you can easily get into delivering emails to your existing customer base. No customer list? No problem. We can help you with that too. Our self-service Blastwizard interface offers you a widget that you can easily embed into your existing web site. This widget will collect email addresses into a database that you can use immediately in your email marketing campaigns. What you need to get started - Self Service At... Continue reading
Tags: Customer Loyalty · EMail Broadcasting · Email Marketing · List Building · Lists · Measurement and Analytics · Microblogging · Newsletters · Salesforce.com Integration
Can Email Marketing Integrated with salesforce.com Get Any Better?
October 13th, 2009 · No Comments
If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading
Tags: Automation · Best Practices · Conferences and Events · Cool Tricks · Customer Loyalty · Deliverability · Dynamic Content · EMail Broadcasting · Intelligent Marketing · Salesforce.com Integration · Segmentation · Tools
Education Based Marketing: A Solution for all of your Customers
October 13th, 2009 · No Comments
When performing a mass media campaign all businesses face the same obstacle, only a small percentage of customers are poised to purchase at any given time. For example if a company sends a coupon to 1,000 customers there may only be a handful that are ready to purchase that day, the rest will find they have no use for the coupon and it will be discarded. What’s the solution? Offer something that all your customers will perceive to be of value, information to solve a common problem in which YOU are the... Continue reading
Tags: Automation · Best Practices · Blogging · Customer Loyalty · Dynamic Content · EMail Broadcasting · Email Marketing · Intelligent Marketing · Salesforce.com Integration · Tips
You Can Still Save Money on Your Dreamforce Registration!
October 8th, 2009 · No Comments
Great news for those who haven't yet registered for Dreamforce, salesforce.com's seventh annual user and developer conference in the beautiful city of San Francisco. Our promo code has been extended until October 21st. Use the code EXH35899 and receive $100 off the registration fee. Boomerang is a sponsor again this year at the Dreamforce 2009 Global Gathering. We're located at booth 1100. Stop by and see a live demo of BlastWizard for AppExchange, winner of Appexchange's "Best Mass Email Tool of... Continue reading
Tags: Conferences and Events · EMail Broadcasting · Email Marketing · Salesforce.com Integration
Salesforce Integration: Starting Out Right
September 29th, 2009 · No Comments
For those of you just starting out with BlatWizard for AppExchange, I have compiled a checklist to help make sure that your application is properly configured and is working correctly in your Salesforce environment. Please take a few minutes to go through the checklist below and follow the suggestions. Because BlastWizard automatically imports certain information from your Saleforce.com account, you do not have to type them in when you create your email job. You bet that's a time saver! Update Basic... Continue reading
Tags: Email Marketing · Salesforce.com Integration · Tips