Email Marketing News and Tips

Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading

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Having trouble figuring out how to send an email marketing campaign to your contacts in Outlook. Boomerang has created a program to make it easy for you to sync up your contacts from Outlook with Boomerang's BlastWizard. What Is BoomerangSync? BoomerangSync is a Microsoft Windows downloadable application that you install on your computer. Once installed it allows you to easily synchronize all of your contact records between Boomerang and Outlook. BoomerangSync is FREE for anyone who has an account with... Continue reading

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Boomerang offers live webinars a few times a week to show you how to be an Email Marketing Pro. Our experts are available to walk you through how to set up a job (upload your contacts, create a professional looking HTML template), show you how to access our 60 plus reports and answer all of your email marketing questions. Boomerang is so user-friendly live demos of BlastWizard typically take less than 30 minutes. We're flexible. If you're unable to attend one of our prescheduled demos just contact us... Continue reading

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Do you have a list with lots of bad emails or typos? Clean it up. Boomerang's Clean-List service can take a database of email addresses that are not functioning and repair a large percentage of them so that they work. Of course this depends upon why they are not working. But email addresses that have been hand entered, entered into forms incorrectly, or that just plain have typos in them can be corrected with our proprietary Clean-List technology. Boomerang's Clean-List Continue reading

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Boomerang has just bundled a cool tool with its new release of BlastWizard 7.1 that will enable you to customize and build your own opt-in forms. Those opt-in forms can later be hosted on your website or landing pages and help build your recipient... Continue reading

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You can now download and install the BoomerangSync tool to integrate your Outlook contacts with lists in your BlastWizard account. Once installed, you will be able to utilize the capabilities of BlastWizard to setup and send email jobs to all or some... Continue reading

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There's a little-known reporting feature in BlastWizard that needs a lot more attention and praise. The Variation Report allows clients to see how individuals or categories of people perform from an email activity standpoint compared with other... Continue reading

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As part of our ongoing effort to stay at the forefront of developments in the deliverability paradigm, Boomerang will very shortly be taking steps to enhance our outbound email processes once again. Currently Boomerang allows its clients to utilize... Continue reading

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We at Boomerang spend a lot of time talking to clients and prospects about the importance of being relevant in email marketing communications. And if segmentation is a key factor in the ability to be relevant (and I think we can all agree that it is),... Continue reading

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We created a new blog category so we can keep you posted of the cool new features and enhancements that we make based on your feedback. Its also a great place to provide you with product updates, tips and thoughts to make your email marketing... Continue reading

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