Boomerang Email Marketing Blog

There’s a little-known reporting feature in BlastWizard that needs a lot more attention and praise.  The Variation Report allows clients to see how individuals or categories of people perform from an email activity  standpoint compared with other individuals or categories of people.
In order to use the Variation Report you will need to upload with your [...]

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As part of our ongoing effort to stay at the forefront of developments in the deliverability paradigm, Boomerang will very shortly be taking steps to enhance our outbound email processes once again.
Currently Boomerang allows its clients to utilize any viable, verified email address as its “Friendly From” and “Reply To” address when sending out email [...]

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We at Boomerang spend a lot of time talking to clients and prospects about the importance of being relevant in email marketing communications. And if segmentation is a key factor in the ability to be relevant (and I think we can all agree that it is), then our new segmentation feature for Salesforce.com gives [...]

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We created a new blog category so we can keep you posted of the cool new features and enhancements that we make based on your feedback. Its also a great place to provide you with product updates, tips and thoughts to make your email marketing campaigns a success !
Upgrading your service plan is simpler
Based on [...]

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Boomerang is pleased to announce the all new ‘Wiki styled’ FAQ on our Resource Center. As you know our comprehensive Resource Center hosts Training Videos, FAQ, Books & Links, Webinars and other useful resources to help make your marketing campaigns a success.
The new FAQ is Wiki based (like the popular Wikipedia) and compiles hundreds of questions [...]

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