Email Marketing News and Tips

Archive for the ‘Product Updates’ Category

Email marketing can be an effective tool to keep in touch with your list members each month with a newsletter, but one of the best ways to use email is to run promotions. Promotional emails can help you announce a new product, sell a product or get sign-ups for an event. While your newsletter is designed to inform them and build trust, your promotional emails are there to build on that trust and get them to take a specific action. Business owners normally fall into one of two categories - they either shy... Continue reading

Email delivery is a tricky subject - if you don't contact your email list often enough, they won't know who you are and they won't open your email. On the other end of the spectrum, if you send several emails per week to your list, you risk annoying your list members. It's a delicate balance. Each list will be managed a little different, but here are four things to consider when you're trying to set up your email delivery schedule. 1. Decide on a delivery style that's right for your business. There are a... Continue reading

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading

Everyone loves Boomerang's BlastWizard for AppExchange. It's easy to use, flexible, affordable and the reporting can't be beat! What could we do to make it better? We've made it quicker. Earlier this week we released our latest version, BlastWizard for AppExchange 7.1. Enhancements have been made to make job scheduling faster than ever, no more timing out while waiting for larger recipient lists to load. See yourself why BlastWizard was voted Best Mass Email Tool of 2008. Sign up for a live demo or... Continue reading

If you have a Twitter account and find it almost impossible to follow the constant stream of Tweets because of the number of people you are following, then you will like Twitter Lists. Finally, a way to organize the people you follow. Organize by anything you'd like; travel, friends, workers, family, sports teams, celebrities, etc... Check out this article about the new feature: Twitter Lists: Frequently Asked Questions and Strategies Here's another great reference: 10 Ways You Can Use Twitter Lists If... Continue reading

I recently had a conversation with a client regarding some promotions he had been running in an effort to get his company's sales up. Like everyone else, they were looking at ways to boost their sales and increase their revenue. The client tried everything from discounts to coupons to giveaways, all with limited success. He then mentioned an odd fact. Their informational emails, messages not meant to sell, but rather to inform the public, had a much better activity rate. Their opens and clicks were higher... Continue reading

Did you know that Boomerang offers some great FREE services? Check them out... Free Spam Analysis Tool Find out if your email needs some editing to end up in the Inbox and not the Junk Folder. Just enter the information you are going to include in the email and we will email you the Spam Assassin analysis. It's that easy...and free. Free TwitterBlog Service This allows you to tweet all of your followers whenever a new blog article is posted. Every time you post a blog article, we will tweet the title... Continue reading

Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading

Having trouble figuring out how to send an email marketing campaign to your contacts in Outlook. Boomerang has created a program to make it easy for you to sync up your contacts from Outlook with Boomerang's BlastWizard. What Is BoomerangSync? BoomerangSync is a Microsoft Windows downloadable application that you install on your computer. Once installed it allows you to easily synchronize all of your contact records between Boomerang and Outlook. BoomerangSync is FREE for anyone who has an account with... Continue reading

Boomerang offers live webinars a few times a week to show you how to be an Email Marketing Pro. Our experts are available to walk you through how to set up a job (upload your contacts, create a professional looking HTML template), show you how to access our 60 plus reports and answer all of your email marketing questions. Boomerang is so user-friendly live demos of BlastWizard typically take less than 30 minutes. We're flexible. If you're unable to attend one of our prescheduled demos just contact us... Continue reading