Email Marketing News and Tips

Chances are you have invalid information in your database. Companies move, people change positions, people leave their jobs, your customer's interests change. Especially during these rocky times you can expect to have out dated information. One way to clean up your database is to email a form to all your contacts to complete. You can offer an incentive like an inexpensive gift card for Starbucks or iTunes or maybe a discount off your products or services. Not only will you improve the quality of your... Continue reading

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Did you know Boomerang can design and deploy custom surveys for you? On top of that, did you know you can reward the survey participants with three popular rewards cards (either Starbucks, ITunes, or Amazon)? You can choose whatever amount you'd like, from $5 to $100. Reward surveys are great if you are looking to increase revenue and customer retention. You can also use it to understand consumer behavior or demands. Additionally, you can view the responses online using our BlastWizard Web application. To... Continue reading

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Want to ask your customers something? Obviously you can call them, mail them a survey, or email them a survey. Of course there are other ways but the fastest, most cost-effective, and most expedient is to email them a survey. The results are available immediately for you to make quick decisions. Want to improve response rates to your survey? Offer to give them something for taking the survey. We find the best "rewards" when we send rewards surveys are simple and cheap like Starbucks or iTunes cards or... Continue reading

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Sending a reward survey is a great way to get your customers or prospects to respond to a survey you’ve sent them. A gift card for a free cup of coffee or an online certificate to Amazon might be just what is needed to get people to take the time to... Continue reading

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I am asked this question very frequently and thought it might be useful to post the answer here: Once you have a draft of your survey, I would ask that you forward it on to me so that I can obtain a quote from Boomerang's Professional Services team.... Continue reading

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Many of my clients ask: "How can I increase my survey response rates?" The fact is, response rates for online surveys can be low or high. Survey response rates can vary greatly depending on initial contact, your audience, length of the survey and... Continue reading

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The best way to find out how well your business is doing is to ask your customers. Some unsatisfied customers will stick around because of an aversion to change. If given the right opportunity theyd jump ship and go with one of your competitors in a... Continue reading

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What is the best day to send email? Monday Tuesday Friday Sunday None of the above There is no best day Continue reading

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