Email Marketing News and Tips

Archive for the ‘Newsletters’ Category

I think that one of the great benefits of the web is that anyone can become a published author. Since I first started creating web pages in the early 90's I have technically been a publisher. I put up photos and articles that people would mail in just for fun. Then came 'web 2.0' where anyone could use a content management system to quickly create websites. This opened the door to blogs as we know them to exist today. Anyone can now update their online journal even from a phone. As the interfaces become... Continue reading

I recently had a customer come to me asking how he could do away with the "click button to display images" prompt. The customer was sending out an email and as you know, most, if not all, email programs these days block images by default. He was looking for a way to bypass this and have the images appear automatically. Specifically, he asked if this could be done via the use of background images. To his dismay, I informed him that background images would also fall victim to this block and in addition, that... Continue reading

Email marketing is a tool to involve people in your business and your website, and not an end destination. The end destination for your email marketing campaigns is your landing page. By creating an excellent landing page you can ensure that your readers take the "next steps" with you. What are the "next steps"? Well that all depends on what kind of message you are sending and the purpose of the message. The next step might be to purchase a product, it might be to participate on your blog or it might be to... Continue reading

Your landing page can make or break your email marketing campaigns. Many people stay so concerned about the content of the email that they forget to pay attention to the place where they are directing traffic. Think about it this way - you've already gone through the process of getting your prospects to open your email and click on your link. You don't want to drop the ball on the landing page. If your landing page isn't what the customer expects, doesn't have a clear call to action or doesn't provide what... Continue reading

Long gone are the days when a company's website was a digital brochure with contact information and a nice design. Today, business websites offer you the opportunity to interact with your target market in a whole new way. You can host informative content that helps pre-sell them on the idea of using your product or service. You can interact with them on social networking platforms like Twitter and Facebook. You can even create an e-mail marketing list and send out a monthly newsletter with helpful advice.... Continue reading

Segmenting lists is an important aspect of creating successful email campaigns. The more targeted the emails are towards specific interests, the more likely a potential customer is to make a purchase or use a service. But, sometimes the problem lies in gathering this specific information from contacts. When a contact first signs up for a newsletter, it is likely that he or she does not want to submit huge quantities of personal information. They just want to sign up for the newsletter by giving a name... Continue reading

Email marketing is becoming more widespread as a staple for companies in order to contact clients. With this widespread usage there has also become many complicated tactics and marketing strategies. I thought it would be helpful to go back to the basics and remind everyone why email marketing is so successful- it helps to gain and retain relations with contacts and potential customers. Here I have outlined to help remind you of three elementary ways to help gain more customers: 1) Target Your Audience... Continue reading

Here at Boomerang.com we have built some interesting and unique tools and solutions to help you deliver your message to the world. Whatever type of message you have written we can deliver and track it for you. What if, however, you want to take advantage of our system to get a message out to your customers or prospects and you just don't have the time to come up with an interesting article. Or what if you just don't write very well. It can be difficult to come up with the necessary content required to fill... Continue reading

Out of ideas for intriguing and interesting newsletters to send to clients with your email marketing program? It can be tricky to come up with emails that will not only catch your client’s eye, but also urge the client to to purchase. Perhaps the best way to benefit your company through email is by drawing clients in with of one of three simple topics: new updates to clients of new successes, holiday/ special event greetings, and helpful tips for your specific industry. 1. Updates of New Successes When... Continue reading

The success of your email marketing list is being able to give your list members what they are looking for. By creating messages, reports and events that are directly related to their needs, you'll be a better marketer and see better results. Since you're a business owner and not a mind reader, it's hard to know exactly what they want unless you ask. That's where surveys come in. Surveys can be used in a variety of different ways to learn more about your list members, plan future products and get ideas to... Continue reading