Email Marketing News and Tips

Archive for the ‘Microblogging’ Category

The best way to increase your search engine optimization (SEO) is to spread your company’s name on as many useful websites as possible. Whether it be a social networking site, a shopping website, or a search engine; having your company present on many different sites will increase the average users knowledge of your company. Use blogs and free social networking websites to post articles about your company. When you become a member of websites such as Reddit.com, Delicious, and Digg; you can post articles... Continue reading

Here at Boomerang.com we have built some interesting and unique tools and solutions to help you deliver your message to the world. Whatever type of message you have written we can deliver and track it for you. What if, however, you want to take advantage of our system to get a message out to your customers or prospects and you just don't have the time to come up with an interesting article. Or what if you just don't write very well. It can be difficult to come up with the necessary content required to fill... Continue reading

Should your business be using Twitter? A few years ago that answer might have been a resounding "Why?" Today, if you ask marketing experts about the micro-blogging platform their answers will range from "Probably" to "Absolutely!" If you're not familiar with Twitter, it is a social networking platform that allows you to post updates about your company in 140 characters or less. You can follow other users to see their updates and users can follow your company's profile as well. The small amount of space... Continue reading

Check out the big hole that the folks at Gizmodo found on Twitter. Basically, you could force anyone to follow you on Twitter simply by entering "accept username" (like "accept oprah") as your Tweet. That's it. Read the full article here: How to Force Anyone to Follow You on Twitter I have tried this myself, but unfortunately couldn't get Oprah or Ashton Kutcher to follow me. I guess Twitter has fixed this already. Oh well. Continue reading

Boomerang has now released the Chrome version of its Hotlink Manager extension. This browser extension allows you to create small hotlinks for use in social networks like Facebook and Twitter, for use in email campaigns, in your blog or anywhere you want to create a small sized URL in place of a much longer one. In addition to Boomerang's Chrome extension, we also have a Firefox version as well. The Chrome extension is fully released. The Firefox extension is still in experimental stage, but we are hoping... Continue reading

We would like to wish everyone a very Happy New Year from all of us here at Boomerang. To help you keep your New Year's business resolutions, Boomerang would like to offer our email marketing and newsletter services to help you grow your business in 2010. Services that suit your needs Boomerang offers a wide array of services to help you manage your email marketing campaigns. You can choose from self-service email marketing to our full service email marketing using our knowledgeable Professional Services... Continue reading

There's nothing easier than email marketing. With Boomerang's self-service interface you can easily get into delivering emails to your existing customer base. No customer list? No problem. We can help you with that too. Our self-service Blastwizard interface offers you a widget that you can easily embed into your existing web site. This widget will collect email addresses into a database that you can use immediately in your email marketing campaigns. What you need to get started - Self Service At... Continue reading

Boomerang offers a new Firefox Add-On that allows you create small hotlinks directly from your URL address bar. This add-on is currently listed as experimental status, but we would like to announce its availability for you to try. Even though it is listed as experimental the add-on is complete and we are simply waiting on approval for it to be released. Boomerang's Hotlink service creates small URLs, such as http://boomerang.com/zwa (leads to Google) out of long URL links. You can use these links in... Continue reading