Email Marketing News and Tips

When interested parties are checking out your website wouldn't you love to capture who they are and keep them informed on what your organization is up to? When someone specifically seeks out your website or finds you in a search he or she is clearly interested in what you have to offer. You want to make it as easy as possible to be added to your email marketing list. Boomerang's BlastWizard comes with a customizable opt-in web form that will collect this valuable information and add it to your email... Continue reading

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Have a Facebook page, a LinkedIn Group, or a Twitter account that doesn't get much traffic? Advertise on your own marketing material to increase your fans/members/followers. Add icons to: Your website Your blog Your email marketing campaigns Your outgoing email signature If you've taken the time to create the social media pages, take the time to increase your following. This is a great way to do that. Continue reading

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Boomerang's 60 plus detailed Activity and Analytical reports included with a BlastWizard account are priceless for email marketers. Analyze opens, click throughs (unique and total), hard and soft bounces, invalids, blocked, forwards and sent data. You may not be aware that you can share all of this detailed information with coworkers, partners and your clients that don't have access to your BlastWizard account. Built-in analytics can provide insight to your entire team to improve future emailings. ... Continue reading

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Ever wonder why people use Twitter with "#" in front of certain words or phrases? These are called #hashtags. I see them as a way for people to easily search your Tweets based on content. According to the Twitter Fan Wiki: Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. Basically, it's an easy way to track... Continue reading

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I remember when I first heard the word "blog" and thought, "HUH?". At first I thought it was just some sort of online diary for people who wanted to share every nuance of their vacation or trip to the beach. I always thought, "What's the point? Isn't is just a big waste of time?". Now, I understand. It's so much more... it's a really valuable marketing tool for businesses. Blogging Increases Your SEO (Search Engine Optimization) If you want to increase your organic search, create blog titles with the... Continue reading

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Unlike other direct marketing mediums, email marketing offers a lot of ways in which you can track, evaluate and optimize your marketing campaigns. BlastWizard has over 60 reports that allow you to slice and dice the data, gaining powerful insight into your campaign performance and trends. I will try here to explain some of the key metrics offered in BlastWizard reports by splitting them into two categories, List Metrics and Delivery Metrics. List Metrics Initial List Number of email addresses your email... Continue reading

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Do you ever have really long links in your emails that break or wrap onto other lines? Eliminate this possibility by shortening your links. Boomerang Hot Links does this for you. Just enter your URL and it creates a shortened link for you to use in your emails. Use them in direct mail pieces as well and make it much simpler for people to type in your URLs. Check it out. Continue reading

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Tagging your links is an important first step to making sure that relevant data are captured about your email or marketing campaign. Google Analytics uses a combination of five standard variables to tag captured data so that it is easily integrated into your Google Analytics reports. Those variables are: Source Indicates where the referral to the landing page originated. For your BlastWizard email campaigns, the source is defined as 'Boomerang'. Medium Used to qualify the source and provide more specific... Continue reading

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Want to ask your customers something? Obviously you can call them, mail them a survey, or email them a survey. Of course there are other ways but the fastest, most cost-effective, and most expedient is to email them a survey. The results are available immediately for you to make quick decisions. Want to improve response rates to your survey? Offer to give them something for taking the survey. We find the best "rewards" when we send rewards surveys are simple and cheap like Starbucks or iTunes cards or... Continue reading

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The subject line is the first thing your reader sees when they receive your email. It's also weighted heavily when checked for a Spam score and helps determine whether the email ever makes it to the actual inbox. So, are you testing the success of your subject lines in each email campaign you send out? Our A/B Testing feature allows you to test out as many subjects as you'd like, as long as the percentage totals 100%. The new subject lines are added to your existing email campaigns randomly based on... Continue reading

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