Email Marketing News and Tips

Archive for the ‘Measurement and Analytics’ Category

I recently had a customer come to me asking how he could do away with the "click button to display images" prompt. The customer was sending out an email and as you know, most, if not all, email programs these days block images by default. He was looking for a way to bypass this and have the images appear automatically. Specifically, he asked if this could be done via the use of background images. To his dismay, I informed him that background images would also fall victim to this block and in addition, that... Continue reading

What is Google Analytics? Google Analytics is a set of tools offered for free by Google that allows you to track visitors and visits to your website and offers detailed statistics on how people found your site, their navigation patterns, and how you can improve their visitor experience. BlastWizard can now integrate with Google Analytics so that you can track referrals from your email campaigns to your website or landing pages. Follow this [http://en.wikipedia.org/wiki/Google_Analytics wiki link] to read... Continue reading

Whether you are a beginner or a seasoned email marketing professional, your company's Internet Reputation is important to your business. Your Internet reputation is built primarily by how you market on the Internet. What exactly is an 'Internet Reputation'? Let's explore. Email Marketing and Your Business Whether you use a third party email marketing company or you do-it-yourself by setting up your own email server, your reputation begins with the first email marketing campaign you send. How is this... Continue reading

Email delivery is a tricky subject - if you don't contact your email list often enough, they won't know who you are and they won't open your email. On the other end of the spectrum, if you send several emails per week to your list, you risk annoying your list members. It's a delicate balance. Each list will be managed a little different, but here are four things to consider when you're trying to set up your email delivery schedule. 1. Decide on a delivery style that's right for your business. There are a... Continue reading

While Internet marketing is the main focus of companies these days, there is still a place for direct mail pieces. However, as many of you know, direct marketing lacks the "feedback" that email marketing provides. How many people did the piece reach? Was the address correct? How many people took the time to read it? How many people threw it straight into the trash? The fact is, there is no feasible way to track these numbers. The only way to know if the piece worked is if the recipient acts on your call to... Continue reading

One size doesn't fit all when it comes to an Email Marketing account. For example, you can have many divisions, departments and users all using one account. Sometimes you may need to keep templates, reporting and billing separate. You may need to... Continue reading

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading

Email marketing strategies remain the most cost effective means to maintain a connection to your existing customers and has the most reliable ROI for nurturing new leads. According to MarketingSherpa Research Director Stefan Tornquist, who spoke at the kickoff of MarketingSherpa's annual e-mail summit this year, several popular concerns to the effectiveness of the medium are simply not supported by the hard facts of the recent data. For example the concerns of reduced budgets across the board in many... Continue reading

Open rates just aren't as valuable as they once were. Given how the majority of email browsers currently handle images, I think we need to reassess how valuable and how accurate open rates are. The traditional method of tracking opens is to include a hidden image within the email. When a viewer opens the email, this image is pulled from the email service provider's servers and in doing so, allows the ESP to track who opened the email and the date and time it was opened. Now, most of us have seen in our own... Continue reading

We're all winding down (and catching up) after a very successful Dreamforce Global Gathering in San Francisco last month. We were surprised how much more traffic there was at our booth compared to last year! If you were unable to stop by to pick up a boomerang and qualify for 50% off your first 2 monthly plans, don't fret. We're extending the offer to anyone who schedules a call or signs up for a live demo of BlastWizard for AppExchange from December 11th to the end of the month. Sign up for a live demo to... Continue reading