Email Marketing News and Tips

Archive for the ‘List Building’ Category

ESPs (Email Service Providers) are becoming more strict on who they allow you to send to.  Email addresses MUST be opted-in.  That means you must have permission from the recipient to receive an email from you.   Below are a few ideas to help build your email marketing list using social media.

1. Start with who you know

Export your lists of people you know and business colleagues who know you from your Linkedin, Outlook, Gmail and Yahoo accounts. Send everyone an email from you personally asking them to join your list. Link off to a hosted version of an opt-in form to collect them.  If you need assistance your email service provider can assist you.

2. Facebook

Almost everyone has a Facebook page.  If you don’t you should.  Send out an email to your fans and friends asking them to join your email list. Direct them to your hosted opt-in form and encourage them to sign up with some sort of incentive. If you have a Facebook Fan page you can put an opt-in form right on the page.

3. Twitter

Tweet to your Twitter list some sort of an offer for joining your opt-in list.  Forward them to your opt-in form using a Boomerang Hot Link to save space.

4. Blogging?

You can easily include an opt-in form on your blog.  Contact your Email Service Provider to learn how.

5. Comment on blogs and discussion boards

Offer helpful comments on blogs or discussions boards that your prospects might visit.  Make sure to include a link to your site where your opt-in form is hosted.

Every email marketer knows that having a large list is a key to making the most out of email marketing. Think about it this way: if you expect a 10% response rate on your email marketing messages, and your list has 100 people you'll get 10 people on your list taking action. If you've grown your list to 500 people, with the same response rate you're looking at 50 people taking action. And the numbers just keep getting larger the more that you grow your list. Whether that action is making a purchase, calling... Continue reading

One of your businesses' most valuable marketing assets is the email distribution list. This list can be an aggregate of existing customers, past customers and prospects. To build your list, you will need to put certain programs in place. Some options are to set up incentives for people to complete a form or voucher, or sign up online and share their information. The following four examples are proven incentives to building your list. Discounts or vouchers Free downloads such as a e-books or guides to a... Continue reading

Here at Boomerang, we automatically add the Forward to a Friend link to our customers' outgoing emails. They always have the option of not including this link if they want, but it is a very useful tool to have available. 1. The forwarded email message looks exactly the same. The email you spent your time to create looks exactly the same when you use the Forward to a Friend link. If you forward an email from your Inbox using your Forward button, it's not guaranteed to look like the one you received. ... Continue reading

Segmenting lists is an important aspect of creating successful email campaigns. The more targeted the emails are towards specific interests, the more likely a potential customer is to make a purchase or use a service. But, sometimes the problem lies in gathering this specific information from contacts. When a contact first signs up for a newsletter, it is likely that he or she does not want to submit huge quantities of personal information. They just want to sign up for the newsletter by giving a name... Continue reading

If any of you are like me, you're attention spans are, well, lets just leave it at low. For my kin, here is a really quick summary of what this post is about so you can keep reading if interested or move on if those dishes are in dire need of... Continue reading

You may have sent email campaigns marketing your products and services to the same list over and over again and noticed that you're getting fewer responses. It's time to freshen things up and try another approach. Co-marketing is a partnership between two or more companies where both companies jointly market each other's products. For example, a company who manufacturers video cards may partner with a game software company, and both companies will market each other's related product. Since email is the... Continue reading

The short answer is "no". I speak with email marketers on a daily basis and they frequently ask if they can send to an email list that they've purchased. Unfortunately, these lists are a waste of money and will only cause problems for you and your email service provider. It may seem like a simple solution, but the phrase "If it's too good to be true, then it probably is." applies here. These lists are typically old, so email addresses are out of date and possibly non-existent. For those addresses that... Continue reading

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading

If you're like most email marketers, you've probably neglected to periodically clean up your email list. As you know the quality of your list significantly affects the success of your email campaigns. Did you know Boomerang offers Email Append and Email Change of Address (ECOA) services? There are two distinct services available: Email Append cleans your list and provides corrections for syntax, typographical, formatting, top level and domain errors. Email Change of Address or ECOA allows you to... Continue reading