Email Marketing News and Tips

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading

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If you're like most email marketers, you've probably neglected to periodically clean up your email list. As you know the quality of your list significantly affects the success of your email campaigns. Did you know Boomerang offers Email Append and Email Change of Address (ECOA) services? There are two distinct services available: Email Append cleans your list and provides corrections for syntax, typographical, formatting, top level and domain errors. Email Change of Address or ECOA allows you to... Continue reading

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My brother and I are huge sports fans and I recently received an e-newsletter covering our local teams. I forwarded the mailing on to him, knowing that he'd be interested. Upon receiving it, he immediately wanted to signup for the newsletter himself. There was just one problem, there was no signup link within the newsletter. The solution was simple enough, go to the website directly and signup for the newsletter there. Had the link been on the main page, it would be simple, but the link was buried one... Continue reading

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There's nothing easier than email marketing. With Boomerang's self-service interface you can easily get into delivering emails to your existing customer base. No customer list? No problem. We can help you with that too. Our self-service Blastwizard interface offers you a widget that you can easily embed into your existing web site. This widget will collect email addresses into a database that you can use immediately in your email marketing campaigns. What you need to get started - Self Service At... Continue reading

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Drop Your Business Card in the Bowl for a Chance to Win a FREE Lunch! We've all seen these bowls at various food establishments, some of us have even dropped our card in there, hoping to win a free meal. Now, I'm sure you're all wise enough to realize that they're not giving out free meal after free meal out of the kindness of their heart, what they want is your contact information. Information they can use for future marketing efforts. But why stop at business cards? Let's take this idea and apply it to... Continue reading

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Chances are you have invalid information in your database. Companies move, people change positions, people leave their jobs, your customer's interests change. Especially during these rocky times you can expect to have out dated information. One way to clean up your database is to email a form to all your contacts to complete. You can offer an incentive like an inexpensive gift card for Starbucks or iTunes or maybe a discount off your products or services. Not only will you improve the quality of your... Continue reading

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Email marketing may seem daunting to you at first, but it's really fairly simple. If you aren't technically savvy or don't understand how to create HTML, don't worry. Professional Services Boomerang offers a full service professional staff to aid you in creating your creative content. We can work directly from print ads, PDF files, images and also from your web site content. If we need different images or better quality images, we'll let you know what to do. We will also work with you and get approvals... Continue reading

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