Email Marketing News and Tips

Archive for the ‘Letter Printing’ Category

While Internet marketing is the main focus of companies these days, there is still a place for direct mail pieces. However, as many of you know, direct marketing lacks the "feedback" that email marketing provides. How many people did the piece reach? Was the address correct? How many people took the time to read it? How many people threw it straight into the trash? The fact is, there is no feasible way to track these numbers. The only way to know if the piece worked is if the recipient acts on your call to... Continue reading

Tired of sending out costly newsletters by mail? Email your newsletters online and save paper, help save the environment, and save money! Emailing is substantially cheaper than sending direct mail. It also provides real-time reporting on sent/fail ratio, open and click through rates, unsubscribe rates, etc... Direct mail can take days for someone to receive your material. Send an email instead and get it to them within minutes. Have a coupon you want them to have in hand? Include a link for them to... Continue reading

Did you know that Boomerang offers four live webinars each and every week? Two of the 1/2 hour meetings are essentially training sessions for BlastWizard 7.0, comprised of a high-level overview of all of the features and functionality of the system. ... Continue reading

Exporting lists from your CRM is time consuming. Importing delivery info after an email or fax campaign is also time consuming. Imagine working within your CRM, creating a distribution list using the filters you're familiar with, uploading your... Continue reading