Email Marketing News and Tips

Archive for the ‘Intelligent Marketing’ Category

Email marketing can help you convert visitors into customers, build long term relationships with those customers and introduce new profit streams into your business. But none of these benefits are possible if you commit one of the "seven deadly sins" of email marketing. What are these deadly sins? They are mistakes that many email marketers make either out of lack of knowledge or the wrong perspective on email marketing. Let's take a closer look so you know what to avoid. 1. You don't ask permission to... Continue reading

I recently had a customer come to me asking how he could do away with the "click button to display images" prompt. The customer was sending out an email and as you know, most, if not all, email programs these days block images by default. He was looking for a way to bypass this and have the images appear automatically. Specifically, he asked if this could be done via the use of background images. To his dismay, I informed him that background images would also fall victim to this block and in addition, that... Continue reading

As viral videos from places such as YouTube.com or Break.com become more and more important to the Internet and to your customers, a lot of email marketers are probably wondering how they can incorporate video into email marketing campaigns. Let's explore. Constrainted by Old Technologies Unfortunately, email marketing is still constrained by the older HTML technology being used in email readers such as Thunderbird and Outlook. This technology also constrains ISP email software such as Yahoo Mail, Gmail... Continue reading

School is once again starting. We are now in the midst of back-to-school promotions. There is no better time than now to utilize Boomerang's email marketing system to send out your promotional email and newsletters. Whether or not your promotion is related to school, the start of a new school year means parents and students alike are back from vacation and attentive to their emails. If you have products and services that relate to students, schools, parents, teachers or universities, this is the ideal... Continue reading

What is Google Analytics? Google Analytics is a set of tools offered for free by Google that allows you to track visitors and visits to your website and offers detailed statistics on how people found your site, their navigation patterns, and how you can improve their visitor experience. BlastWizard can now integrate with Google Analytics so that you can track referrals from your email campaigns to your website or landing pages. Follow this [http://en.wikipedia.org/wiki/Google_Analytics wiki link] to read... Continue reading

Whether you are a beginner or a seasoned email marketing professional, your company's Internet Reputation is important to your business. Your Internet reputation is built primarily by how you market on the Internet. What exactly is an 'Internet Reputation'? Let's explore. Email Marketing and Your Business Whether you use a third party email marketing company or you do-it-yourself by setting up your own email server, your reputation begins with the first email marketing campaign you send. How is this... Continue reading

You hear the term Spam regularly but do you know what it means and the laws in place to protect us from it? The CAN-SPAM Act is a law passed by Congress and signed by the President in 2003 that requires national standards for sending commercial emails. CAN-SPAM is an acronym (Controlling the Assault of Non-Solicited Pornography And Marketing). It was prompted by the inundation of spam people started to receive in the 1990s. Any unsolicited email is considered Spam. Fortunately most companies are now... Continue reading

Lifehacker.com recently had an interesting article regarding common email habits and the impression they leave on the reader. The article covers everything from email signatures to overused phrases. For example, when writing an email on a mobile phone, many phones will automatically insert a signature line for you. "Sent from my (insert phone name here)" is a common one. Personally, I saw no need for the reader to know what type of phone I was using, just that I was sending the message via my phone, so I... Continue reading

The success of your email marketing list is being able to give your list members what they are looking for. By creating messages, reports and events that are directly related to their needs, you'll be a better marketer and see better results. Since you're a business owner and not a mind reader, it's hard to know exactly what they want unless you ask. That's where surveys come in. Surveys can be used in a variety of different ways to learn more about your list members, plan future products and get ideas to... Continue reading

As a Salesforce.com user, you have to appreciate the reporting capabilities available to you. You can create reports using lead, account, contact, opportunity and activity data, just to name a few reports available. Create a report using any criteria to choose which individuals you want to target with your email message. Salesforce.com comes with many useful reports out of the box, but you still may not find the information you're looking for. For example, you may want to create a report using custom... Continue reading