Entries Tagged as 'Intelligent Marketing'
Make it Easy to Add Signups to Your Email Marketing Newsletters and Campaigns
June 30th, 2009 · No Comments
When interested parties are checking out your website wouldn't you love to capture who they are and keep them informed on what your organization is up to? When someone specifically seeks out your website or finds you in a search he or she is clearly interested in what you have to offer. You want to make it as easy as possible to be added to your email marketing list. Boomerang's BlastWizard comes with a customizable opt-in web form that will collect this valuable information and add it to your email... Continue reading
Tags: Automation · Best Practices · Compliance · Cool Tricks · EMail Broadcasting · Email Marketing · Intelligent Marketing · Lists · Measurement and Analytics
Boomerang Hotlink Firefox Extension
June 30th, 2009 · No Comments
If you use any limited message size social networking (like Twitter) or if you simply need to shorten any URL for use in your email campaign (or anywhere else), Boomerang now offers a Firefox extension to help you in this task. The extension is called Boomerang Hotlink Manager and is available to download from Mozilla.org's Firefox add-on's site. Currently, this extension is in testing phase as the final release candidate and we need your input and testing. In order to install this extension on your... Continue reading
Tags: Cool Tricks · Email Marketing · Intelligent Marketing · social media
Using CSS In Your Email Newsletter?
June 30th, 2009 · No Comments
As a Boomerang agent helping customers with the preparation of their email newsletters, I understand the importance of using CSS when designing creatives. For most email template developers, it reduces the burden of having to assign HTML elements... Continue reading
Tags: Best Practices · Dynamic Content · EMail Broadcasting · Email Marketing · Intelligent Marketing · Newsletters · Tips
Share Valuable Email Marketing Reporting Statistics - Automatically
June 23rd, 2009 · No Comments
Boomerang's 60 plus detailed Activity and Analytical reports included with a BlastWizard account are priceless for email marketers. Analyze opens, click throughs (unique and total), hard and soft bounces, invalids, blocked, forwards and sent data. You may not be aware that you can share all of this detailed information with coworkers, partners and your clients that don't have access to your BlastWizard account. Built-in analytics can provide insight to your entire team to improve future emailings. ... Continue reading
Tags: Automation · Best Practices · Cool Tricks · EMail Broadcasting · Email Marketing · Intelligent Marketing · Measurement and Analytics
List Maintenance Tip: Fill in the Blanks
June 23rd, 2009 · No Comments
If you have a well-maintained list, you save time and energy that you could use for another task. If you have a list that requires more of your attention to clean up, you better put on your gloves. An incomplete list may help keep your sanity and enjoy your job, too! Well, OK, maybe I'm stretching it. But really, having a well-maintained list can make you feel good about yourself. This practice is highly recommended if you plan on customizing your email newsletter by using merge codes. In this article,... Continue reading
Tags: Best Practices · EMail Broadcasting · Email Marketing · Intelligent Marketing · Lists · Newsletters · Tips
Check Out What the Competition Is Doing
June 23rd, 2009 · No Comments
Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading
Tags: Best Practices · Customer Loyalty · EMail Broadcasting · Email Marketing · Intelligent Marketing · Lists · Newsletters · Product Updates · Testing · Tips
Feedback Loops - Are your Email Marketing Campaigns Getting Blocked?
June 18th, 2009 · No Comments
There's a new way to unsubscribe, feedback loops. Most major ISPs such as Yahoo and AOL are using feedback loops so recipients of unwanted emails can hit a Spam button instead of unsubscribing. Complaint data is then sent back to the sender. Complainers are automatically unsubscribed from your list and then the data can be used to analyze and improve deliverability. Before feedback loops existed senders and email service providers weren't aware of these complaints so emails continued to be sent, spam... Continue reading
Tags: Best Practices · Deliverability · EMail Broadcasting · Email Marketing · Intelligent Marketing · Tips
What are Twitter #hashtags?
June 17th, 2009 · 1 Comment
Ever wonder why people use Twitter with "#" in front of certain words or phrases? These are called #hashtags. I see them as a way for people to easily search your Tweets based on content. According to the Twitter Fan Wiki: Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. Basically, it's an easy way to track... Continue reading
Tags: Blogging · Cool Tricks · Email Marketing · Intelligent Marketing · Measurement and Analytics · SEO · Tips · social media
Sending an Email Newsletter With Lengthy Articles?
June 16th, 2009 · No Comments
Email marketing professionals are sometimes challenged by composing email newsletters with really lengthy articles, usually requiring the reader to scroll down significantly. While it is good to provide details of products, company events, tips, etc. in your newsletter, you might want to consider the following tips: 1. Use snippets of each article - perhaps the opening sentence - and then follow it with a "Read more" link so the reader can read the rest of it. I know this has been standard practice in the... Continue reading
Tags: Best Practices · Blogging · Cool Tricks · EMail Broadcasting · Email Marketing · Intelligent Marketing · Newsletters · Tips
Top Email Clients Used to Keep in Mind When Email Marketing
June 9th, 2009 · No Comments
I recently came across an interesting report on the top email clients used to send business and consumer emails. This is valuable information when creating emails for mass email marketing. The email client used to open an email affects the way the email is rendered. Many by default block images and most allow the recipient to choose whether or not images are enabled. You need to design your email to account for blocked images or HTML, just incase. Microsoft is still the leader of the pack for... Continue reading
Tags: Best Practices · Deliverability · EMail Broadcasting · Email Marketing · Intelligent Marketing · Testing · Tips