Email Marketing News and Tips

Archive for the ‘Getting Started’ Category

I'll keep this short so you don't get distracted befo- oops, we lost some already. A new study from the highly respected University of Paul shows that all tested subjects had severe ADD when reading boring blogs and emails. The test subjects included Paul and his various personalities. I'll let you decided if you want to believe this study but I, for one, believe it 100%. Now while this study might not be totally and completely accurate, it's not far off of today's generation. To assist in this epic... Continue reading

If you are considering developing an email marketing campaign and are still on the fence to go forward, please read the following. Whether your goal is product promotions or educational based e-newsletters, or a combination of both, the ends greatly outweigh the means. E-newsletters establish a regular link between brand and customer. Email provides instant contact for urgent announcements or releases. Customers can receive messages wherever they are, either at home, at work or mobile. Many customers... Continue reading

If any of you are like me, you're attention spans are, well, lets just leave it at low. For my kin, here is a really quick summary of what this post is about so you can keep reading if interested or move on if those dishes are in dire need of... Continue reading

Email newsletters help you stay in touch with your target market. They can be used to help advertise new products and services, and make an impact with people who visited your site long ago and haven't been back. If you've begun an email newsletter,... Continue reading

Boomerang offers live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We’ll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading

The short answer is "no". I speak with email marketers on a daily basis and they frequently ask if they can send to an email list that they've purchased. Unfortunately, these lists are a waste of money and will only cause problems for you and your email service provider. It may seem like a simple solution, but the phrase "If it's too good to be true, then it probably is." applies here. These lists are typically old, so email addresses are out of date and possibly non-existent. For those addresses that... Continue reading

SPF stands for Sender Policy Framework. It is a DNS text record authorizing the use of IP addresses to send on behalf of your domain. From line When you send an email whether from an email service provider or from your own Outlook client, your From: line will contain a domain. That domain will need an SPF record in place to authorize the IP addresses you use for delivery for emails containing that domain in the From line. How it works In the DNS server that serves your domain name, a text record is... Continue reading

There's been a lot of marketers studying the data that's emerging regarding email promotional campaigns versus email newsletter campaigns that may or may not contain a special or promotion. The findings show that the effectiveness of an email campaign is not surprisingly related to the content of the message. What is surprising however, is the differential percentage in open rates and opt out rates from subscribers to a company newsletter compared to opt in lists of customers that receive company email... Continue reading

With more and more stringent spam filtering products coming onto the market, it's worthwhile to keep up with some of the newest issues that may affect your email campaigns. Custom Domains While some email service providers may lock you into using a From: address that they've already provided to you, the reason they do this is that it simplifies their system and reduces your chances that your outbound campaigns may be filtered. At Boomerang, we offer the ability to use personalized custom domains in the... Continue reading

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading