Email Marketing News and Tips

I know a lot of email marketing companies (including Boomerang) offer template galleries to choose from when creating email campaigns. This is an easy fix if you don't have the means of creating your own, but don't underestimate the benefits of having your own custom template. Custom templates can increase brand recognition when sending your emails. You can stay with the same look and feel of your website instead of just inserting your logo into "Template #1". An important part of developing a cohesive... Continue reading

[Read more →]

YouTube over the years has become one of the top visited websites on the internet. People access the site everyday looking for anything from music videos to funny videos to instructional videos. Now think about how much of a benefit it would be to have a video about your company on YouTube. For one of the most visited sites on the web, it's a good idea to have a presence there. Many companies have videos advertising their products which gets people recognizing their brand. This can be a great asset for... Continue reading

[Read more →]

To stay connected with what is going on in Iran you need to be on Twitter. Iran has been rioting for weeks now over the re-election of President Mahmoud Ahmadinejad. Protests and rallies have continued daily with thousands of people showing up for them. The organization of this revolution has taken place online, using Twitter, YouTube, and blogs. The Iranians have been using Twitter to plan protests and quickly spread news about where the next protest will be. There are constant updates on what is... Continue reading

[Read more →]

When interested parties are checking out your website wouldn't you love to capture who they are and keep them informed on what your organization is up to? When someone specifically seeks out your website or finds you in a search he or she is clearly interested in what you have to offer. You want to make it as easy as possible to be added to your email marketing list. Boomerang's BlastWizard comes with a customizable opt-in web form that will collect this valuable information and add it to your email... Continue reading

[Read more →]

If you use any limited message size social networking (like Twitter) or if you simply need to shorten any URL for use in your email campaign (or anywhere else), Boomerang now offers a Firefox extension to help you in this task. The extension is called Boomerang Hotlink Manager and is available to download from Mozilla.org's Firefox add-on's site. Currently, this extension is in testing phase as the final release candidate and we need your input and testing. In order to install this extension on your... Continue reading

[Read more →]

As a Boomerang agent helping customers with the preparation of their email newsletters, I understand the importance of using CSS when designing creatives. For most email template developers, it reduces the burden of having to assign HTML elements... Continue reading

[Read more →]

Have a Facebook page, a LinkedIn Group, or a Twitter account that doesn't get much traffic? Advertise on your own marketing material to increase your fans/members/followers. Add icons to: Your website Your blog Your email marketing campaigns Your outgoing email signature If you've taken the time to create the social media pages, take the time to increase your following. This is a great way to do that. Continue reading

[Read more →]

Even though MySpace traffic has declined recently, it is still one of the top 50 most frequently visited sites. It might be useful to have a MySpace page for your business. Here's how to do it. First sign up and create an account with MySpace. Use a your own name at first, then update to your company name later and/or have your company name as your display name for the page. When you finish the set up, upload your logo as your picture. Once you have created your account, it will ask you if you would like... Continue reading

[Read more →]

Boomerang's 60 plus detailed Activity and Analytical reports included with a BlastWizard account are priceless for email marketers. Analyze opens, click throughs (unique and total), hard and soft bounces, invalids, blocked, forwards and sent data. You may not be aware that you can share all of this detailed information with coworkers, partners and your clients that don't have access to your BlastWizard account. Built-in analytics can provide insight to your entire team to improve future emailings. ... Continue reading

[Read more →]

If you have a well-maintained list, you save time and energy that you could use for another task. If you have a list that requires more of your attention to clean up, you better put on your gloves. An incomplete list may help keep your sanity and enjoy your job, too! Well, OK, maybe I'm stretching it. But really, having a well-maintained list can make you feel good about yourself. This practice is highly recommended if you plan on customizing your email newsletter by using merge codes. In this article,... Continue reading

[Read more →]