Boomerang Email Marketing Blog

With the ushering in of 2009, sending smart email marketing requires learning how to make the best email marketing campaigns. In that goal, there are words and phrases that may not be as effective to your target audience as you would expect.
As such, Susan Gunelius from entrepreneur.com writes an informative article on 10 words [...]

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Since the holidays are almost upon us, now is a good time to send out those holiday wishes in email and also offer your company’s special holiday deals.  Boomerang offers many holiday templates from which to choose or upload a template of your own.  Save on the postage costs to email your company’s holiday wishes [...]

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Last month Jupiter Research published a study on the practice of adding marketing elements to existing transactional emails messages, a practice that we at Boomerang have been advocating for a couple of years now.
We’ve always known that transactional emails get much higher open and response rates than traditional marketing emails, but the Jupiter report now [...]

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There’s a little-known reporting feature in BlastWizard that needs a lot more attention and praise.  The Variation Report allows clients to see how individuals or categories of people perform from an email activity  standpoint compared with other individuals or categories of people.
In order to use the Variation Report you will need to upload with your [...]

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When sending out your email marketing campaigns, you want to ensure contact with your recipient. However, sometimes email addresses change or perhaps the address was misspelled when you received it. But, you also happen to have received a fax phone number for this person. No problem.
Boomerang offers both Fax and Email services. [...]

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As part of our ongoing effort to stay at the forefront of developments in the deliverability paradigm, Boomerang will very shortly be taking steps to enhance our outbound email processes once again.
Currently Boomerang allows its clients to utilize any viable, verified email address as its “Friendly From” and “Reply To” address when sending out email [...]

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When you are producing your content for your email marketing campaign, it is enticing to create your content in tools such as Microsoft Word. After all, most recent versions of Microsoft Word save to HTML easily. Well, here’s some reasons why you’ll want to look at the resulting HTML code before you email [...]

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(Continued from Part I)
Why Domain Keys?
Yahoo created Domain Keys as a need to validate the sender, the email itself and verify that the sender’s system is secure. To that end, Domain Keys also uses a public and private key system much like PGP described above. The email administrator creates a public and [...]

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As an email marketer, you want your email marketing campaigns to be as effective as possible. In that goal, certain verification methodologies are supported to aid in providing a more trustworthy experience to your users. Domain Keys offers a trust mechanism to aid in your campaigns and show your recipients that the email did [...]

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Continued from Part II.  Begin at Part I.
What can you do to ensure your emails make it through the filters?
The easiest ways to ensure your emails get through the filters are as follows:

Make sure the recipient has opted-in to receive your emails
Request the recipient to add your From address to their address book (might [...]

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