Email Marketing News and Tips

Archive for the ‘Dynamic Content’ Category

Subject lines are the lifeblood of your email marketing efforts. Without the right kind of subject line, your email won’t get opened and your message won’t get through. If you’re having trouble getting your list members to open your email, you may need to improve your subject line skills. Follow these three ways to create better subject lines and experience more email marketing success. 1. Be familiar. Even when your email makes it through spam filters, list members are unlikely to open your message if... Continue reading

If you are considering developing an email marketing campaign and are still on the fence to go forward, please read the following. Whether your goal is product promotions or educational based e-newsletters, or a combination of both, the ends greatly outweigh the means. E-newsletters establish a regular link between brand and customer. Email provides instant contact for urgent announcements or releases. Customers can receive messages wherever they are, either at home, at work or mobile. Many customers... Continue reading

We often have various questions related to email marketing including how fast we can deliver, how timely we can deliver and how often a client should send email. We will explore these topics and more. Frequency of delivery Email marketing already has a tough rap. In among all of the clear not opt-in spam that's sent around the Internet, it's already difficult enough to get email into your recipient's folders. Frequently sending emails may contribute to your lack of response or prevent email deliveries at... Continue reading

While Internet marketing is the main focus of companies these days, there is still a place for direct mail pieces. However, as many of you know, direct marketing lacks the "feedback" that email marketing provides. How many people did the piece reach? Was the address correct? How many people took the time to read it? How many people threw it straight into the trash? The fact is, there is no feasible way to track these numbers. The only way to know if the piece worked is if the recipient acts on your call to... Continue reading

There's been a lot of marketers studying the data that's emerging regarding email promotional campaigns versus email newsletter campaigns that may or may not contain a special or promotion. The findings show that the effectiveness of an email campaign is not surprisingly related to the content of the message. What is surprising however, is the differential percentage in open rates and opt out rates from subscribers to a company newsletter compared to opt in lists of customers that receive company email... Continue reading

One of the most important tasks for a business is to maintain contact with its customers. Developing a newsletter program with a solid audience will prove to be a very important marketing asset for the duration of your company. Think about how on any given website you only have a few seconds to capture the attention of a visitor before they are gone forever. Developing a strategy to attract new customers and retaining existing clients is crucial to successful marketing. Maintaining a company blog is a... Continue reading

Our most recent version of BlastWizard for AppExchange that was released just prior to Dreamforce '09 offers the ability to merge data from user-defined custom fields into the email content for each recipient. At this time, however, this feature is turned off by default for all BlastWizard installations. Users can request that this feature be turned on for their account in one of two ways: Enable reading/merging for all user defined custom fields in the Salesforce org; or Enable reading/merging for... Continue reading

If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading

When performing a mass media campaign all businesses face the same obstacle, only a small percentage of customers are poised to purchase at any given time. For example if a company sends a coupon to 1,000 customers there may only be a handful that are ready to purchase that day, the rest will find they have no use for the coupon and it will be discarded. What’s the solution? Offer something that all your customers will perceive to be of value, information to solve a common problem in which YOU are the... Continue reading

During these tough economic times companies are cutting back on resources, particularly IT resources making it harder than ever to get projects completed. In some cases even considered. Boomerang has years of experience building custom applications for our clients. Everything from a complex application that sends personalized dynamic content to each recipient while integrating with a custom CRM to a simple registration site that sends auto emails. Instead of waiting months and months for your IT... Continue reading