Email Marketing News and Tips

As a Boomerang agent helping customers with the preparation of their email newsletters, I understand the importance of using CSS when designing creatives. For most email template developers, it reduces the burden of having to assign HTML elements... Continue reading

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The subject line is the first thing your reader sees when they receive your email. It's also weighted heavily when checked for a Spam score and helps determine whether the email ever makes it to the actual inbox. So, are you testing the success of your subject lines in each email campaign you send out? Our A/B Testing feature allows you to test out as many subjects as you'd like, as long as the percentage totals 100%. The new subject lines are added to your existing email campaigns randomly based on... Continue reading

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If you are writing a blog, you want people to read it. I know for all of us here at Boomerang, we want as many people as possible to visit and comment on our blog entries. We have found that sending a weekly newsletter of recent blog entries has increased visitation to our blog. We've created an automated system that pulls the latest articles from our blog and puts them into a formatted template once a week with no extra effort from us. So many people subscribe to multiple blogs that it's hard to keep... Continue reading

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With BlastWizard, you have the capability to do just that by using our merge codes. Not sure what this means to you, the e-marketer? Let me explain: Say you have a list of 100 contacts, which contains the first name, last name, and email address columns. If you want your email to read, "Dear John Doe," what you would need to do is use our merge code `merge:_receiver_full_name (but if you want to merge just the first name, you can use `merge:_receiver_first_name). But before you even use merge codes, you... Continue reading

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A/B testing offers a proven means to optimize your email marketing campaigns by allowing you to vary and test different components of your email message. Simply put, it enbles you test two versions (A and B) of your email message and send it to randomized segments of your audience in order to see which version results in higher conversion rates. Click here for Boomerang's wiki entry on this topic. Check out this powerful feature in BlastWizard and give a boost to your conversions and marketing ROI... Continue reading

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With the proliferation of spambots and spambot networks, email filters have become part of everyday internet life. As an email marketer, you realize the value of getting your email into the user's inbox and past all of the filtering. Spam Filters of various kinds are located in many different locations in front of the user's inbox. As a result of the various levels of filtering, it can be difficult to get the email past all of the filters and into the Inbox. Hence, the rise of such Inbox delivery... Continue reading

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So, after minutes or even hours of designing your HTML email newsletter, you stare at it with admiration. You think to yourself, "Wow, I designed this?!?!?!" or boastfully tell your co-leagues "Yep, I did that ya'll." Sure it looks great! The graphics... Continue reading

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We recently did a project with Cathy Dalton from MarketingWorks with a hosted registration facility for a series of seminars. The registration page has a choice of dates for an event or seminar and immediatlely upon submission, the respondent receives... Continue reading

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We are pleased to announce BlastWizard for AppExchange has been chosen as Best Email Tool of 2008 on Salesforce AppExchange. We just celebrated our one year anniversary as a certified partner and what a better way to celebrate than to be awarded this... Continue reading

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Did you know that Boomerang offers four live webinars each and every week? Two of the 1/2 hour meetings are essentially training sessions for BlastWizard 7.0, comprised of a high-level overview of all of the features and functionality of the system. ... Continue reading

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