Email Marketing News and Tips

Archive for the ‘Deliverability’ Category

I recently had a customer come to me asking how he could do away with the "click button to display images" prompt. The customer was sending out an email and as you know, most, if not all, email programs these days block images by default. He was looking for a way to bypass this and have the images appear automatically. Specifically, he asked if this could be done via the use of background images. To his dismay, I informed him that background images would also fall victim to this block and in addition, that... Continue reading

Whether you are a beginner or a seasoned email marketing professional, your company's Internet Reputation is important to your business. Your Internet reputation is built primarily by how you market on the Internet. What exactly is an 'Internet Reputation'? Let's explore. Email Marketing and Your Business Whether you use a third party email marketing company or you do-it-yourself by setting up your own email server, your reputation begins with the first email marketing campaign you send. How is this... Continue reading

Inbound email messages where the 'from' address domain is managed by the recipient mail server could potentially get blocked. Email servers usually know which domains they are authoritative for or operate internally. An incoming email claiming to be from a domain that your mail server manages, but was generated externally, would be flagged as a spoof and blocked. Click here for our wiki entry on this issue and find out what you can do to resolve it. Continue reading

As a goal in helping Boomerang clients produce better performing email marketing campaigns and also to provide the best quality email marketing services at the lowest prices, Boomerang has updated its Terms of Use. We'll step through the primary new changes below. You can always read our current Terms and Conditions to re-familiarize yourself with all of the terms. Redefinition of Permission Based Lists Our previous Terms of Use had been slightly vague in what constitutes a permission based list. As a... Continue reading

Email marketing not just about sending email. It is about getting your message to people who want to see it. To effectively send marketing messages, you need to market to people who, again, want to see your message. But, there are those who cull together lists from questionable sources. Sources that may not have been truly opt-in. So, let's explore what exactly is opt-in status on an address. When is opt-in not really opt-in? Transactions When obtaining addresses for your email marketing campaigns, you... Continue reading

We often have various questions related to email marketing including how fast we can deliver, how timely we can deliver and how often a client should send email. We will explore these topics and more. Frequency of delivery Email marketing already has a tough rap. In among all of the clear not opt-in spam that's sent around the Internet, it's already difficult enough to get email into your recipient's folders. Frequently sending emails may contribute to your lack of response or prevent email deliveries at... Continue reading

At Boomerang, we get a lot of people who don't fully understand the ramifications of file attachments including when and how to use them. This blog article will discuss how to properly utilize attachments in email messages. Size considerations When sending emails, you want to think about the size of the email message. The larger the message, the longer it takes to open and the more frustrated your user may become having to wait for it to open. If the recipient is reading the mail using IMAP or MS Exchange,... Continue reading

SPF stands for Sender Policy Framework. It is a DNS text record authorizing the use of IP addresses to send on behalf of your domain. From line When you send an email whether from an email service provider or from your own Outlook client, your From: line will contain a domain. That domain will need an SPF record in place to authorize the IP addresses you use for delivery for emails containing that domain in the From line. How it works In the DNS server that serves your domain name, a text record is... Continue reading

This is a common question and one that it seems many people don't fully understand. So, we'll delve into this topic in-depth in this article. Overview A bounce, in general, is when an email is rejected for delivery for some reason. The reason is usually apparent in the description of the bounce type. Bounces are then broken out into two other classifications: soft and hard. Each of these types of bounces is used by various remote sites to better manage their email infrastructure. Even though there... Continue reading

With more and more stringent spam filtering products coming onto the market, it's worthwhile to keep up with some of the newest issues that may affect your email campaigns. Custom Domains While some email service providers may lock you into using a From: address that they've already provided to you, the reason they do this is that it simplifies their system and reduces your chances that your outbound campaigns may be filtered. At Boomerang, we offer the ability to use personalized custom domains in the... Continue reading