Email Marketing News and Tips

There's a new way to unsubscribe, feedback loops. Most major ISPs such as Yahoo and AOL are using feedback loops so recipients of unwanted emails can hit a Spam button instead of unsubscribing. Complaint data is then sent back to the sender. Complainers are automatically unsubscribed from your list and then the data can be used to analyze and improve deliverability. Before feedback loops existed senders and email service providers weren't aware of these complaints so emails continued to be sent, spam... Continue reading

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While HTML formatted emails are most appealing to email marketer, some recipients still prefer the text version. But to reach your maximum audience, it makes sense to let your recipients decide in which format they would like to download and view your email messages. The multi-part mime email format comes in as a handy solution to this dilemma and gives the control back to the email recipient. Boomerang email marketing solutions support the multi-part format and ensure that all email jobs contain both a... Continue reading

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I recently came across an interesting report on the top email clients used to send business and consumer emails. This is valuable information when creating emails for mass email marketing. The email client used to open an email affects the way the email is rendered. Many by default block images and most allow the recipient to choose whether or not images are enabled. You need to design your email to account for blocked images or HTML, just incase. Microsoft is still the leader of the pack for... Continue reading

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Let's admit it: HTML email designers are hired to create decent-looking newsletters that are dressed with a solid layout, styles, colors, graphics, etc to go along with content. Personally, I love incorporating these into my HTML emails simply because they add flavor to the message. This is not to say plain old text emails are not as effective. It's just that I prefer a little more pizazz - without overdoing it. You can use an internal or external CSS file in your HTML code. In addition, you can use... Continue reading

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I see a clients that create very professional looking emails that end of up in the junk folder. What do they have to do to end up in the inbox? I'm going to concentrate on what you can do with your actual email content to improve deliverability. To see additional technical solutions for better delivery, check out a previous blog entry: Deliverability - Getting your emails out there. Pay Close Attention to Your Subject Line The subject line is a very important component of your email. Not only is it one... Continue reading

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If you're like me, you've noticed that learning basic HTML is not enough. You feel you've somewhat mastered creating HTML email newsletters using tables and are now up to a good challenge. After reading more and more articles on the Internet about how easy it is to create an HTML file without the use of tables, you've decided you want to dirty your hands. You've now decided to try table-less layout using CSS. A CSS table-less layout certainly gives you a high degree of control when creating a Web page.... Continue reading

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There are many ways to improve deliverability within your email campaigns. In this blog article, we will discuss the various ways to help you improve your deliverability when using an ESP like Boomerang. SPF Records SPF stands for Sender Policy Framework. It is based on a DNS record that is imported into the domain that will be used in the From line of your emails. Many ISPs consult these special DNS records to ensure that the IP addresses delivering the emails are authorized by the domain owner. It is... Continue reading

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(continued from Part II) Welcome to Part III of this blog series. In this article, we will discuss the topics related to your first email campaign and its various results. Let's get started. Managing Unsubscribes With any email campaign, there will be any number of users who will choose not to continue to see marketing messages from you. As part of CAN-SPAM compliance (as well as other possible local laws), it is required that you provide an unsubscribe mechanism in the body of the message somewhere... Continue reading

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With email service providers (ESPs) now paying a lot of attention to the feedback coming from their subscriber base, the issue of spam complaints has become increasingly more important in assessing and maintaining good deliverability rates in your email marketing efforts. Spam complaints are triggered when an email recipient clicks on the "Mark as Spam" button usually offered by many of the web-based email service providers. ESPs - like Yahoo, Hotmail and AOL - allow their users to report messages they do... Continue reading

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(Continued from Part I) Creative Content When creating your content to send, you'll want to make the most professional impact. To do that, you will want to have a graphic designer create content (images and layout) for you. Boomerang provides Professional Services who can do the creation of content for you or you can choose to hire a designer on your own. Either way, you'll want to produce high quality content to entice your customers and prospects. There are some pitfalls with your creative content... Continue reading

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