Deliverability | Email Marketing News and Tips

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Entries Tagged as 'Deliverability'

Deliverability and your email domains

March 11th, 2010 · No Comments

With more and more stringent spam filtering products coming onto the market, it's worthwhile to keep up with some of the newest issues that may affect your email campaigns. Custom Domains While some email service providers may lock you into using a From: address that they've already provided to you, the reason they do this is that it simplifies their system and reduces your chances that your outbound campaigns may be filtered. At… Continue reading

HTML email design versus Web design

February 2nd, 2010 · 5 Comments

In the email marketing world, delivering your content may be the simplest thing about marketing with email. The more challenging part of email marketing is crafting your content so that it will be read and so that it will also be viewed as you intend. There are many different reasons why your content may not be viewed correctly, but those issues may not be readily apparent to you. Email Viewers In the email marketing world, HTML has become the way to produce graphical content for your recipients. ... Continue reading

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Tags: Best Practices · Cool Tricks · Deliverability · Newsletters · Tips

Improve Email Delivery with SpamAssasin using Boomerang’s BlastWizard

February 2nd, 2010 · No Comments

Email marketers need all the help they can get to improve email delivery. SpamAssasin helps do that. It's an opensource spam filtering software that has won numerous awards. This week they announced their first major new release since 2007. Boomerang's BlastWizard uses SpamAssasin to score every email created giving a breakdown on how the score was calculated so marketers know where they can make changes to improve deliverablitly. For more information on SpamAssasin read this article I found on... Continue reading

Clean Up Your Email Marketing List with Email Append Services

January 21st, 2010 · 1 Comment

If you're like most email marketers, you've probably neglected to periodically clean up your email list. As you know the quality of your list significantly affects the success of your email campaigns. Did you know Boomerang offers Email Append and Email Change of Address (ECOA) services? There are two distinct services available: Email Append cleans your list and provides corrections for syntax, typographical, formatting, top level and domain errors. Email Change of Address or ECOA allows you to... Continue reading

MS Outlook: Words to Avoid

January 20th, 2010 · 3 Comments

When composing emails for your email marketing campaigns, you want to do everything you can to avoid the junk or spam folder in your recipients' email clients. With so many web clients out there including Yahoo, Windows Live Mail (Hotmail) and Gmail, you don't want to forget your users who may be reading your emails with Outlook. So, when crafting your email content for your recipients, you will want to be aware of these specific key words documented by Microsoft that will cause your emails to filter into... Continue reading

How to pick an Email Service Provider

November 5th, 2009 · 2 Comments

With many choices in email marketing services, how do you choose one that will provide what you need? Clearly, every ESP is proficient in sending email or they wouldn't be in business. So, what differentiates one ESP from another? Let's explore. Prices Let's get this one out of the way first. We all know that frugality is a way of life. So, you want to find a service that fits your budget. Whether you are a small office home office or you are a corporation, Boomerang has pricing that will fit your... Continue reading

Can Email Marketing Integrated with salesforce.com Get Any Better?

October 13th, 2009 · No Comments

If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading

Clean Up Your Database Using Email Marketing

September 1st, 2009 · 1 Comment

Chances are you have invalid information in your database. Companies move, people change positions, people leave their jobs, your customer's interests change. Especially during these rocky times you can expect to have out dated information. One way to clean up your database is to email a form to all your contacts to complete. You can offer an incentive like an inexpensive gift card for Starbucks or iTunes or maybe a discount off your products or services. Not only will you improve the quality of your... Continue reading

Barracuda: BarracudaCentral’s Blacklist

August 26th, 2009 · 9 Comments

More and more companies today are purchasing and using Barracuda's Spam Firewall appliances to 'block' email. Barracuda appliances are very flexible in configuration options, but most people choose to use the 'recommended' setup for their appliance. While this is easy, it is not wise. As a result, companies may find a higher than normal percentage of false positives. Why? Barracuda Central BarracudaCentral.org is a site operated by Barracuda to house an alleged computational blacklist. However, unlike... Continue reading

File Attachments in Email Marketing Campaigns

July 29th, 2009 · 3 Comments

Propagated by fear of damage done by computer viruses transmitted through attachments, email attachments will considerably increase your chances of being flagged by some firewalls and email ISP's as a threat or spam. Attachments will also increase the size of your email message and will make it cumbersome for your recipients to download your message. Additionally, if your recipients are not yet familiar with your email campaign, they will be very reluctant to open an email message that has an attachment... Continue reading

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Tags: Best Practices · Deliverability · Email Marketing · Tips

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