Email Marketing News and Tips

Just under 90% of the world's email is spam. - Jerry Upton, MAAWG's executive director During the last week of January, anti-spam experts at Cisco saw the volume of spam top 400 billion messages a day for the first time. These were statements made at... Continue reading

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Email marketing strategies remain the most cost effective means to maintain a connection to your existing customers and has the most reliable ROI for nurturing new leads. According to MarketingSherpa Research Director Stefan Tornquist, who spoke at the kickoff of MarketingSherpa's annual e-mail summit this year, several popular concerns to the effectiveness of the medium are simply not supported by the hard facts of the recent data. For example the concerns of reduced budgets across the board in many... Continue reading

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We're all winding down (and catching up) after a very successful Dreamforce Global Gathering in San Francisco last month. We were surprised how much more traffic there was at our booth compared to last year! If you were unable to stop by to pick up a boomerang and qualify for 50% off your first 2 monthly plans, don't fret. We're extending the offer to anyone who schedules a call or signs up for a live demo of BlastWizard for AppExchange from December 11th to the end of the month. Sign up for a live demo to... Continue reading

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If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading

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Great news for those who haven't yet registered for Dreamforce, salesforce.com's seventh annual user and developer conference in the beautiful city of San Francisco. Our promo code has been extended until October 21st. Use the code EXH35899 and receive $100 off the registration fee. Boomerang is a sponsor again this year at the Dreamforce 2009 Global Gathering. We're located at booth 1100. Stop by and see a live demo of BlastWizard for AppExchange, winner of Appexchange's "Best Mass Email Tool of... Continue reading

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Boomerang is, once again, proud to announce that it will be a Bronze Sponsor at the Salesforce.com 2009 Dreamforce conference event. Dreamforce runs from November 17th through the 20th at the Moscone center located in San Francisco, California. Boomerang provides our AppExchange version of Blastwizard 7, voted Salesforce Best Email Application of 2008, through Salesforce's AppExchange program. As a Salesforce user, you can leverage your Salesforce database within Boomerang's AppExchange Blastwizard 7... Continue reading

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Boomerang offers live webinars a few times a week to show you how to be an Email Marketing Pro. Our experts are available to walk you through how to set up a job (upload your contacts, create a professional looking HTML template), show you how to access our 60 plus reports and answer all of your email marketing questions. Boomerang is so user-friendly live demos of BlastWizard typically take less than 30 minutes. We're flexible. If you're unable to attend one of our prescheduled demos just contact us... Continue reading

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It's an age-old problem: How do you maximize your income for your knowledge. Most entrepreneurs work hard at that every day. We turn our knowledge and understanding into products and services that we try to sell as best we can. If these don't sell... Continue reading

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