Email Marketing News and Tips

When interested parties are checking out your website wouldn't you love to capture who they are and keep them informed on what your organization is up to? When someone specifically seeks out your website or finds you in a search he or she is clearly interested in what you have to offer. You want to make it as easy as possible to be added to your email marketing list. Boomerang's BlastWizard comes with a customizable opt-in web form that will collect this valuable information and add it to your email... Continue reading

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As an email marketer, even though you may be using an ESP to send your email marketing campaigns, your company is still responsible for the emails that are sent on its behalf. Should any CAN-SPAM compliance (specifically CAN-SPAM 2008) issues arise, your company could become involved in civil actions with the FTC. In this blog article, we will discuss the CAN-SPAM 2008 unsubscribe provisions in detail and how the unsubscribe process should work based on CAN-SPAM 2008 requirements. We will also discuss... Continue reading

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Before sending out your HTML email newsletter, make sure the HTML code is clean. What I mean by this is, your code must follow the standard formatting. An "unclean" code may lead to problems related to how the email appears. Each Web browser and email program has its own set of rules as to how code is rendered. The end result? Browser A shows it normally but Browser B displays it that makes you scratch your head. Email Program A displays it fine but Email Program B decides to take a day off. The following... Continue reading

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Let's admit it: HTML email designers are hired to create decent-looking newsletters that are dressed with a solid layout, styles, colors, graphics, etc to go along with content. Personally, I love incorporating these into my HTML emails simply because they add flavor to the message. This is not to say plain old text emails are not as effective. It's just that I prefer a little more pizazz - without overdoing it. You can use an internal or external CSS file in your HTML code. In addition, you can use... Continue reading

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As an email marketing professional, you know the value in your email campaign's content. But, as a result of the CAN-SPAM Act for 2003 and CAN-SPAM Act updates in 2008, you will also need to make sure your campaigns are also compliant with these rules. Here is an overview regarding these federal statutes. You can read more blog articles related to CAN-SPAM here on this blog site: CAN-SPAM compliance (deceptive headers) CAN-SPAM compliance (May 2008 revision) CAN-SPAM 2008 changes: New opt-out... Continue reading

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(continued from Part II) Welcome to Part III of this blog series. In this article, we will discuss the topics related to your first email campaign and its various results. Let's get started. Managing Unsubscribes With any email campaign, there will be any number of users who will choose not to continue to see marketing messages from you. As part of CAN-SPAM compliance (as well as other possible local laws), it is required that you provide an unsubscribe mechanism in the body of the message somewhere... Continue reading

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With email service providers (ESPs) now paying a lot of attention to the feedback coming from their subscriber base, the issue of spam complaints has become increasingly more important in assessing and maintaining good deliverability rates in your email marketing efforts. Spam complaints are triggered when an email recipient clicks on the "Mark as Spam" button usually offered by many of the web-based email service providers. ESPs - like Yahoo, Hotmail and AOL - allow their users to report messages they do... Continue reading

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Collecting email addresses at trade shows is a great way to increase your contact list but you don't necessarily want to assume you can start "blasting" to any email address you obtain. There are a few guidelines you should keep in mind while compiling your lists. Best practice is an opt-in approach. When scanning a badge at a trade show or collecting a business card make sure you let the person know they can expect an email from you. Within the first email make sure to mention where or how you met... Continue reading

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So you've never used email marketing and you've been tasked to send an email marketing campaign for your company. But, you don't really understand how it all works. Here's the blog article that will help you understand the fundamentals to get you started. There are two basic things you will need to get started with an email marketing campaign: an email recipient list and your content. The Recipient List The first thing you will need before you can begin sending out your first email marketing campaign... Continue reading

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Boomerang offers live webinars a few times a week to show you how to be an Email Marketing Pro. Our experts are available to walk you through how to set up a job (upload your contacts, create a professional looking HTML template), show you how to access our 60 plus reports and answer all of your email marketing questions. Boomerang is so user-friendly live demos of BlastWizard typically take less than 30 minutes. We're flexible. If you're unable to attend one of our prescheduled demos just contact us... Continue reading

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