Email Marketing News and Tips

When interested parties are checking out your website wouldn't you love to capture who they are and keep them informed on what your organization is up to? When someone specifically seeks out your website or finds you in a search he or she is clearly interested in what you have to offer. You want to make it as easy as possible to be added to your email marketing list. Boomerang's BlastWizard comes with a customizable opt-in web form that will collect this valuable information and add it to your email... Continue reading

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As a Boomerang agent helping customers with the preparation of their email newsletters, I understand the importance of using CSS when designing creatives. For most email template developers, it reduces the burden of having to assign HTML elements... Continue reading

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As the install base for this new version of Outlook is growing, email marketers need to pay special attention to the restrictions Outlook 2007 is introducing when it comes to rendering HTML. Previous versions of Outlook relied on the Microsoft browser (Internet Explorer) to interpret HTML elements and style sheets. Outlook 2007 uses Microsoft Word as its HTML interpreter instead. This imposes quite few limitations on HTML email design as it makes less use of some of its creative elements. Having said that,... Continue reading

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Boomerang's 60 plus detailed Activity and Analytical reports included with a BlastWizard account are priceless for email marketers. Analyze opens, click throughs (unique and total), hard and soft bounces, invalids, blocked, forwards and sent data. You may not be aware that you can share all of this detailed information with coworkers, partners and your clients that don't have access to your BlastWizard account. Built-in analytics can provide insight to your entire team to improve future emailings. ... Continue reading

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If you have a well-maintained list, you save time and energy that you could use for another task. If you have a list that requires more of your attention to clean up, you better put on your gloves. An incomplete list may help keep your sanity and enjoy your job, too! Well, OK, maybe I'm stretching it. But really, having a well-maintained list can make you feel good about yourself. This practice is highly recommended if you plan on customizing your email newsletter by using merge codes. In this article,... Continue reading

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Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading

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There's a new way to unsubscribe, feedback loops. Most major ISPs such as Yahoo and AOL are using feedback loops so recipients of unwanted emails can hit a Spam button instead of unsubscribing. Complaint data is then sent back to the sender. Complainers are automatically unsubscribed from your list and then the data can be used to analyze and improve deliverability. Before feedback loops existed senders and email service providers weren't aware of these complaints so emails continued to be sent, spam... Continue reading

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As an email marketer, even though you may be using an ESP to send your email marketing campaigns, your company is still responsible for the emails that are sent on its behalf. Should any CAN-SPAM compliance (specifically CAN-SPAM 2008) issues arise, your company could become involved in civil actions with the FTC. In this blog article, we will discuss the CAN-SPAM 2008 unsubscribe provisions in detail and how the unsubscribe process should work based on CAN-SPAM 2008 requirements. We will also discuss... Continue reading

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Email marketing professionals are sometimes challenged by composing email newsletters with really lengthy articles, usually requiring the reader to scroll down significantly. While it is good to provide details of products, company events, tips, etc. in your newsletter, you might want to consider the following tips: 1. Use snippets of each article - perhaps the opening sentence - and then follow it with a "Read more" link so the reader can read the rest of it. I know this has been standard practice in the... Continue reading

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I recently came across an interesting report on the top email clients used to send business and consumer emails. This is valuable information when creating emails for mass email marketing. The email client used to open an email affects the way the email is rendered. Many by default block images and most allow the recipient to choose whether or not images are enabled. You need to design your email to account for blocked images or HTML, just incase. Microsoft is still the leader of the pack for... Continue reading

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