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Archive for November 8th, 2011

5 Tips for Plain Text Formatting

As you create your email marketing messages with BlastWizard, you will notice that you have the option to either send an HTML formatted email message or a plan text message. Although the vast majority of email programs allow HTML formatting, the rise of mobile email makes plain text messages more important again.

While many marketers simply create plain text versions that include the same information as an HTML email… Continue reading

How to Communicate Your Brand Through Formatting

Close your eyes for a moment and think about your favorite hamburger joint. What pops into your head first? Aside from the juicy patties, hot fries and creamy milkshakes, the design on the wrappers, the look of the restaurant and the image of the logo probably come to mind. Although there are differences between burgers from one restaurant to the next, the real difference between restaurants is in the surrounding… Continue reading

4 Ways Formatting Effects Readability

When it comes to sending messages online, readability is an important issue. The ability for your recipients to read their emails and respond to your offers is critical to your email marketing success. While subject lines and delivery times are key factors in whether or not your emails get opened, the readability of your messages determines whether or not your emails get read and acted on, which is, after all… Continue reading

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