Email Marketing News and Tips

When the market gets tough the marketers turn pro. E-mail marketing is as effective as ever despite the economic conditions, but don’t take our word for it. Read what other industry experts are saying.

The Marketing Institute of Ireland states on Newsweaver.ie that with a “noticeable improvement” in the open and click through rates of email campaigns, “Irish marketers plan to spend more (44%) rather than less on email marketing over the next 12 months”. http://www.newsweaver.co.uk/emailnewsletters/?p=360

According to internetretailer.com, although online retailers are spending less than they expected for annual operations, 24% of the companies interviewed planned on increasing their spending in areas such as e-mail marketing. http://www.internetretailer.com/dailyNews.asp?id=30341

Datran Media conducted its third annual marketing and media survey and found solid evidence that e-mail marketing out-performed other advertising channels, and the e-newsletter is clearly the preference to future marketing plans of the companies that were surveyed.  http://www.datranmediasurvey2009.com/

According to research at Directmag.com, Ken Magill states, “Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009.” http://directmag.com/magilla/1020-e-mail-roi-still-slipping

In another article by Ken Magill of Directmag.com, entitled “Shop.org Study Shows Healthy E-mail Metrics”, he writes about the impressive results that retailers have enjoyed by sending e-mail to their house files.
http://directmag.com/magilla/study_email_metrics_0408/

Kate Maddox from btobonline.com discusses how the economy of 2009 effected the marketing budgets of many companies and how 2010 promises to see an upturn in spending among the surveyed companies.  http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091116/FREE/311169986

According to a Q2 2009 survey by Round2.com, the obvious reallocation in marketing spending left digital media channels the clear winner over traditional marketing approaches such as print. http://www.emarketer.com/Article.aspx?R=1007275

Researchers at emarketer.com found that aside from SEO, smaller marketers found e-mail, and e-newsletters to be the most effective marketing strategy. http://www.emarketer.com/Article.aspx?R=1007131

The Direct Marketing Association, National Client Email Survey report states that they expect %70 of email marketers to increase their spending in 2010.  http://www.dma.org.uk/news/nws-article.asp?id=5177&t=Email%20marketing%20spend%20set%20to%20grow%20in%202010

Private equity firm, Veronis Suhler Stevenson (VSS), states that they expect e-mail marketing spending to increase over the next 5 years at a rate of 18.5% per year.  http://www.dmnews.com/E-mail-fastest-growing-direct-marketing-segment-expands-double-digits/article/141154/

Bill Siwicki of internetretailer.com reports that despite the recession respondents in their survey of “275 web-only retailers, chain retailers, catalogers and consumer brand manufacturers”  stated that over half of their conversion rates remained unchanged. Surprisingly however is that over %25 reported that conversion rates are up.  http://www.internetretailer.com/article.asp?id=30268

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