E-mail marketing out-performs other advertising channels
When the market gets tough the marketers turn pro. E-mail marketing is as effective as ever despite the economic conditions, but don’t take our word for it. Read what other industry experts are saying.
The Marketing Institute of Ireland states on Newsweaver.ie that with a “noticeable improvement” in the open and click through rates of email campaigns, “Irish marketers plan to spend more (44%) rather than less on email marketing over the next 12 months”. http://www.newsweaver.co.uk/emailnewsletters/?p=360
According to internetretailer.com, although online retailers are spending less than they expected for annual operations, 24% of the companies interviewed planned on increasing their spending in areas such as e-mail marketing. http://www.internetretailer.com/dailyNews.asp?id=30341
Datran Media conducted its third annual marketing and media survey and found solid evidence that e-mail marketing out-performed other advertising channels, and the e-newsletter is clearly the preference to future marketing plans of the companies that were surveyed. http://www.datranmediasurvey2009.com/
According to research at Directmag.com, Ken Magill states, “Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009.” http://directmag.com/magilla/1020-e-mail-roi-still-slipping
In another article by Ken Magill of Directmag.com, entitled “Shop.org Study Shows Healthy E-mail Metrics”, he writes about the impressive results that retailers have enjoyed by sending e-mail to their house files.
http://directmag.com/magilla/study_email_metrics_0408/
Kate Maddox from btobonline.com discusses how the economy of 2009 effected the marketing budgets of many companies and how 2010 promises to see an upturn in spending among the surveyed companies. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091116/FREE/311169986
According to a Q2 2009 survey by Round2.com, the obvious reallocation in marketing spending left digital media channels the clear winner over traditional marketing approaches such as print. http://www.emarketer.com/Article.aspx?R=1007275
Researchers at emarketer.com found that aside from SEO, smaller marketers found e-mail, and e-newsletters to be the most effective marketing strategy. http://www.emarketer.com/Article.aspx?R=1007131
The Direct Marketing Association, National Client Email Survey report states that they expect %70 of email marketers to increase their spending in 2010. http://www.dma.org.uk/news/nws-article.asp?id=5177&t=Email%20marketing%20spend%20set%20to%20grow%20in%202010
Private equity firm, Veronis Suhler Stevenson (VSS), states that they expect e-mail marketing spending to increase over the next 5 years at a rate of 18.5% per year. http://www.dmnews.com/E-mail-fastest-growing-direct-marketing-segment-expands-double-digits/article/141154/
Bill Siwicki of internetretailer.com reports that despite the recession respondents in their survey of “275 web-only retailers, chain retailers, catalogers and consumer brand manufacturers” stated that over half of their conversion rates remained unchanged. Surprisingly however is that over %25 reported that conversion rates are up. http://www.internetretailer.com/article.asp?id=30268
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I’m not sure those articles conclude email outperforms or is better than all advertising channels. Although I would not have a problem with that conclusion for targeted email – particularly since the cost to email is so minimal.
In other words, the performance of email marketing does not suggest one spam. But instead suggests a targeted list, with valuable messages for that list, is a performance winner.
They always say that the ‘money is in the list’ and modern autoresponder systems certainly make it easy to build very large lists very quickly.
Most of my marketing via email has always generated a nice ROI for me. This is why I always spend the bulk of my time email marketing and finding new channels or email media to promote in. The only problem that I have is that advertising on e-newsletters for the market/industry that I’m in is getting very expensive. So my hope is that the rated don’t rise too high.
“Irish marketers plan to spend more (44%) rather than less on email marketing over the next 12 months”. – That’s very interesting although I would be curious to know what exactly they are going to be marketing. While email marketing isn’t something I’ve really looked into yet, I would imagine if done right it could be very effective. If you are hitting your market correctly (a targeted market) and are promoting something that is online, you have them right where you want them (at their computer). Other forms of media advertising like TV and written will usually be hitting a market that are sitting at home and not looking to spend money right then and there.
Very interesting concept though.
Thanks for the read.
Bill Jenkins
Webmaster, BestLawnMowerReviews.net
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.
Chris
Christian Jewelry
Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web.
George Tan
My Blog
phlebotomy technician
“When the market gets tough the marketers turn pro. E-mail marketing is as effective as ever despite the economic conditions”
Email marketing has stood the test of time. Though it may have slowed down a bit, it is still one of the most preferred methods for marketing.
Nicole
Marketer
PLR
These are wonderful! Thank you for sharing
With all the new techniques and strategies of marketing, it is indeed that e-mail marketing is one of the best tool to advertise a certain product. In a business world you should learn to adopt every changes and challenges to achieve your goal. Thank you for sharing all this information.
Great sharing of info!!
Great blog, I will add this blog to my favorites.