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An Interesting Article About the State of Email Today
Just under 90% of the world’s email is spam.
- Jerry Upton, MAAWG’s executive director
During the last week of January, anti-spam experts at Cisco saw the volume of spam top 400 billion messages a day for the first time.
These were statements made at a recent meeting of the Messaging Anti-Abuse Working Group (MAAWG).
The numbers are staggering and the worst part is, the problem shows no signs of letting up.
While we pay close attention to this because we are in the email marketing field, this is a problem for anyone who uses email. Countless dollars and work-hours are spent in an effort to fight the problem. All the while, the spammers themselves are continually tweaking and adjusting their messages in an effort to make their way past these defenses. Caught in the cross-fire are the legitimate emails that you and I send out.
Read the complete San Jose Mercury News article here.