Email Marketing News and Tips

Maybe you’re sitting on the fence unsure whether to proceed.  No need.  Email marketing is a very easy to set up and manage.  Boomerang’s Blastwizard tool helps you get started very rapidly.

Starting out

Of course, you will need to have three bits of information for your first campaign.  You will need:

1. A list of email addresses
2. Your content
3. A time and date to send your campaign

That’s the basics.  If you don’t have any email addresses yet, you can easily collect them through our Blastwizard signup widget.  Simply place the HTML widget on your blog, website, myspace or facebook page and begin collecting email addresses easily.

Of course, you will need to tell your potential subscribers about your newsletter.  This will entice your potential subscribers to sign up.  The widget does all the work for you.  The widget stores their information directly in your Boomerang account.   You can immediately use these collected addresses in your first email campaign.  Because the email address is confirmed opt-in, there is no need for concern about spam issues.

Confirmed opt in

This type of opt in means that your subscribers must do a two step process.  Your subscriber first signs up through the widget.  Then, an email is generated for them to click through to complete the subscription request.  This methodology confirms that the user has access to that specific email account and also proves that they truly want to be part of your list.

Once you have your email list underway, you can begin emailing right away!

Blastwizard

Boomerang’s Blastwizard 7 is now easier than ever to use.  The email campaign wizard leads you through each step to get your campaign underway.  With our free trial, you can sign up and begin sending emails immediately.  With Boomerang’s credit system, you can easily add more credit to your account as you need them.  The credits don’t expire, so they’ll be there until you need them.

Getting Started has never been easier.  Simply go to boomerang.com and fill out our sign-up form to begin.  You can then log in to Blastwizard and see exactly how it all works.

It’s very easy and fast to get started.  But, don’t take our word for it.  Sign up and check it out for yourself.

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