Email Marketing News and Tips

In the email marketing world, delivering your content may be the simplest thing about marketing with email. The more challenging part of email marketing is crafting your content so that it will be read and so that it will also be viewed as you intend. There are many different reasons why your content may not be viewed correctly, but those issues may not be readily apparent to you. Email Viewers In the email marketing world, HTML has become the way to produce graphical content for your recipients. ... Continue reading

[Read more →]

Email marketers need all the help they can get to improve email delivery. SpamAssasin helps do that. It's an opensource spam filtering software that has won numerous awards. This week they announced their first major new release since 2007. Boomerang's BlastWizard uses SpamAssasin to score every email created giving a breakdown on how the score was calculated so marketers know where they can make changes to improve deliverablitly. For more information on SpamAssasin read this article I found on... Continue reading

[Read more →]