Email Marketing News and Tips

Archive for February, 2010

One size doesn't fit all when it comes to an Email Marketing account. For example, you can have many divisions, departments and users all using one account. Sometimes you may need to keep templates, reporting and billing separate. You may need to... Continue reading

When the market gets tough the marketers turn pro. E-mail marketing is as effective as ever despite the economic conditions, but don't take our word for it. Read what other industry experts are saying. The Marketing Institute of Ireland states on Newsweaver.ie that with a "noticeable improvement" in the open and click through rates of email campaigns, "Irish marketers plan to spend more (44%) rather than less on email marketing over the next 12 months". http://www.newsweaver.co.uk/emailnewsletters/?p=360... Continue reading

Just under 90% of the world's email is spam. - Jerry Upton, MAAWG's executive director During the last week of January, anti-spam experts at Cisco saw the volume of spam top 400 billion messages a day for the first time. These were statements made at... Continue reading

Maybe you're sitting on the fence unsure whether to proceed. No need. Email marketing is a very easy to set up and manage. Boomerang's Blastwizard tool helps you get started very rapidly. Starting out Of course, you will need to have three bits of... Continue reading

Here at Boomerang, we spend a lot of time creating newsletters and other email templates for our clients. We also write blog entries now and again about some aspect or another. We even have tools to automate the newsletter process and make it easier and faster. But I have not found a better written article about the whole process then the one I link to below. I really like the folks over at Smashing Magazine. They're always writing terrific articles about all aspects of web and email design. I hope you... Continue reading

Studies have shown that when presented with marketing material, only between 3% and 5% of the recipients are ready to purchase an item at that time. What happens to the remaining 95-97%? These people are in your mailing list for a reason (prior purchases, previous interest, etc), so we want to consistently remain in their field of view. We don't necessarily need to be "in their face", but we want to at least stay in their peripheral vision. Informational marketing is a great way to go about this. I... Continue reading

Everyone loves Boomerang's BlastWizard for AppExchange. It's easy to use, flexible, affordable and the reporting can't be beat! What could we do to make it better? We've made it quicker. Earlier this week we released our latest version, BlastWizard for AppExchange 7.1. Enhancements have been made to make job scheduling faster than ever, no more timing out while waiting for larger recipient lists to load. See yourself why BlastWizard was voted Best Mass Email Tool of 2008. Sign up for a live demo or... Continue reading

Marketing expert or not, when email marketing is used properly, you can effectively build your customer loyalty while retaining and growing your email subscribers. However, you need to understand how best to use email marketing to build your customer base. There are definitely right and wrong ways to handle email marketing. Let's examine. Email marketing 101 Almost everyone who's used the Internet has sent an email message to someone else. So, it's common knowledge that people assume that sending... Continue reading

For email marketers, getting an HTML email message to render consistently in the popular email clients is probably one of the most frustrating parts of HTML email job creation process. There are about 10 or so popular email clients that most people use and each employs a different array of standars support that could range from complete to no support. To understand why support for email standards is important, I found this article that explains the topic in detail. The article titled "Why Web Standards... Continue reading

In the email marketing world, delivering your content may be the simplest thing about marketing with email. The more challenging part of email marketing is crafting your content so that it will be read and so that it will also be viewed as you intend. There are many different reasons why your content may not be viewed correctly, but those issues may not be readily apparent to you. Email Viewers In the email marketing world, HTML has become the way to produce graphical content for your recipients. ... Continue reading