Email Marketing News and Tips

E-mail mass marketing continues to offer one of the Highest ROI of all the online marketing strategies. In fact, in the U.S. alone, volumes will reach 838 billion messages in 2013, according to a report published by Julie Katz, interactive marketing analyst at Forrester Research, titled “US Email Marketing Volume Forecast, 2008 To 2013“, Julie predicts that the volume of U.S. email traffic will reach 838 billion messages by 2013.

In the report, Julie Katz points out that along with the increased volume, consumers reaction will drive the development of new e-mail formats. Promotional e-mail, for example, is building to a saturation point, the report notes.

With this data in mind, it is becoming clear that sending out customized, educational, or targeted emails and newsletters will be better received and are more likely to be opened and read than other message types. The main benefits of a regular newsletter program are long-term which therefore makes the benefits of the program inherently difficult to quantify. However, the main costs are short-term, and relatively simple to measure. It is therefore easier to focus on the costs and lose sight of the long-term benefits. But have faith, research has shown that a regular Newsletter Program continually maintains one of the highest ROI of all the marketing strategies.