Email Marketing News and Tips

Archive for January, 2010

The easiest way to grow your email marketing list is to have sign-up forms EVERYWHERE. A good place to start is your blog. If people are interested enough to read your blog, they are interested in what you have to say. They are the best candidates to send additional information to in the future. If you have a "Sign up for our email/newsletters/promotions" at the top of your blog, you can easily grow your email marketing list with people you WANT to market to. [caption id="attachment_1419"... Continue reading

Email marketing strategies remain the most cost effective means to maintain a connection to your existing customers and has the most reliable ROI for nurturing new leads. According to MarketingSherpa Research Director Stefan Tornquist, who spoke at the kickoff of MarketingSherpa's annual e-mail summit this year, several popular concerns to the effectiveness of the medium are simply not supported by the hard facts of the recent data. For example the concerns of reduced budgets across the board in many... Continue reading

One day this past week, I was working with a customer with a marketing email she was trying to get out. Later that day, a different person at the same company also wanted to send out a marketing email. In addition, there was another mailing already set to go out the following morning. The problem? A handful of recipients overlapped across all three mailings. Had this gone unnoticed, these recipients would have received 3 mailings from the same company in less than 24 hours. By anyone's standards, that's... Continue reading

When designing your HTML email, you should think of using the right tools for the job. A number of office productivity applications such as Microsoft Word offer to convert your rich text document into HTML format, but this process could generate extraneous HTML code behind the scenes that will make your document render inconsistently in the different email clients. If you thought web browsers made a lot of improvements as far as their compatibility in rendering HTML, rendering capabilities in email... Continue reading

If you're like most email marketers, you've probably neglected to periodically clean up your email list. As you know the quality of your list significantly affects the success of your email campaigns. Did you know Boomerang offers Email Append and Email Change of Address (ECOA) services? There are two distinct services available: Email Append cleans your list and provides corrections for syntax, typographical, formatting, top level and domain errors. Email Change of Address or ECOA allows you to... Continue reading

E-mail mass marketing continues to offer one of the Highest ROI of all the online marketing strategies. In fact, in the U.S. alone, volumes will reach 838 billion messages in 2013, according to a report published by Julie Katz, interactive marketing analyst at Forrester Research, titled "US Email Marketing Volume Forecast, 2008 To 2013", Julie predicts that the volume of U.S. email traffic will reach 838 billion messages by 2013. In the report, Julie Katz points out that along with the increased volume,... Continue reading

Too often I come across emails that are just flat, for lack of a better term. They come across as very dull, the message is uninspiring and it's just overall boring. Why spend all this money and effort on your email marketing program when no one wants to read it? Inject some life into your messages, add some personality to your emails. Here are some quick tips to help liven up your message: From Address: Rather than have the email come from info@xyzcompany.com, use someone's name, john@xyzcompany.com ... Continue reading

Email marketing applications usually do not require users to know HTML code, and offer bulitin easy-to-use HTML editors (WYSIWYGs) to create templates and edit the email content. From my experience with our customers, however, I find it useful to at least familiarize yourself with the basics of the HTML code and how it gets interpreted by different browsers and email clients into the attractive presentations and elegant layouts. What Is HTML? HTML stands for Hyper Text Markup Language. It is not a... Continue reading

When composing emails for your email marketing campaigns, you want to do everything you can to avoid the junk or spam folder in your recipients' email clients. With so many web clients out there including Yahoo, Windows Live Mail (Hotmail) and Gmail, you don't want to forget your users who may be reading your emails with Outlook. So, when crafting your email content for your recipients, you will want to be aware of these specific key words documented by Microsoft that will cause your emails to filter into... Continue reading

Happy New Year from Boomerang! We're welcoming in the New Year by offering up to 35% off of our Creative and Professional Services through the month of January. Save time and have Boomerang's team of experts: Design Custom Professional looking HTML Templates Design, Create and Host Customized Online Surveys Build Custom Websites Create Flash Videos Cleanup Lists and Databases Create and Schedule Email jobs (Full Service) Please call (800) 779-7792 ext 138 or email sales@boomerang.com to take... Continue reading