Email Marketing News and Tips

“If you build it, they will come,” well, not necessarily. You can speed up the process of getting visitors to your site by learning about the principles of Search Engine Optimization. Below is an overview of some of the fundamentals behind the enigmatic system known as SEO.

Keywords – This is considered to be the most important factor contributing to search rank. Once you have compiled your list of high-impact keywords, you then need to incorporate them into the text of your site in a way that is useful for real visitors. Use a little bit of research to build a list of targeted keywords and phrases.

Content – Keywords are of no use on their own. They need to be applied throughout site pages to ensure good keyword density. It is generally believed among internet marketers that a keyword density of 1%-3% is optimal. Cramming more than that could be considered keyword spamming which could actually hurt your rankings.

URL paths – Search engines check URLs, so it is a tremendous advantage to have a domain that includes one of your relevant keywords. This applies to using keywords in a URL through sub-folders and page names. Also the longer your domain has existed also plays a role in boosting rankings.

Inbound links – These links are among the least understood and most under-appreciated of SEO factors. The most valuable links to your site are from other highly regarded pages and sites that are relevant to your industry. As a rule, if your keyword is a competitive one, the page on your site that the keyword is associated with needs to have as many pages pointing to it as possible.

And finally make your content up-to-date. Write about current events so that any searches to do with that topic, provided the right keywords are used, will come up in the results.