Email Marketing News and Tips

Our most recent version of BlastWizard for AppExchange that was released just prior to Dreamforce '09 offers the ability to merge data from user-defined custom fields into the email content for each recipient. At this time, however, this feature is turned off by default for all BlastWizard installations. Users can request that this feature be turned on for their account in one of two ways: Enable reading/merging for all user defined custom fields in the Salesforce org; or Enable reading/merging for... Continue reading

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My brother and I are huge sports fans and I recently received an e-newsletter covering our local teams. I forwarded the mailing on to him, knowing that he'd be interested. Upon receiving it, he immediately wanted to signup for the newsletter himself. There was just one problem, there was no signup link within the newsletter. The solution was simple enough, go to the website directly and signup for the newsletter there. Had the link been on the main page, it would be simple, but the link was buried one... Continue reading

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"If you build it, they will come," well, not necessarily. You can speed up the process of getting visitors to your site by learning about the principles of Search Engine Optimization. Below is an overview of some of the fundamentals behind the enigmatic system known as SEO. Keywords – This is considered to be the most important factor contributing to search rank. Once you have compiled your list of high-impact keywords, you then need to incorporate them into the text of your site in a way that is useful... Continue reading

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