Email Marketing News and Tips

There’s nothing easier than email marketing.  With Boomerang’s self-service interface you can easily get into delivering emails to your existing customer base.  No customer list?  No problem.  We can help you with that too.  Our self-service Blastwizard interface offers you a widget that you can easily embed into your existing web site.  This widget will collect email addresses into a database that you can use immediately in your email marketing campaigns.

What you need to get started - Self Service

At Boomerang we strive to simply your email marketing efforts while providing you with the powerful tools and customization you need to grow.  The base minimum you will need to get started is a list and your content.  You can then choose the date and time to send your literature.

Growing into Boomerang’s toolset

Boomerang offers not only the base minimum tools to get you started, we also offer extended powerful tools to expand your marketing efforts as you need them.  For example, starting out you will likely only need static emails.  But, as your list grows and your recipients would like to see customized content, we can give you the tools you need.  If you need to add surveys with sophisticated criteria, we can do this for you.  If you need to host images or files, we have that for you.

If you want to host your blog here, we can even turn your hosted blog into a weekly newsletter right to your customers.  This way, you write your content into one place and we’ll create formatted newsletters right from your blog articles and content.

Reporting and Analysis

Boomerang offers extensive reporting and analysis tools for you to determine just how effective your campaign is working.  You can even use these reports to generate new lists to begin new campaigns.  That way, you can target your most active recipients in new special ways.

Salesforce.com

Boomerang also offers full Salesforce integration to allow you to leverage your Salesforce database of recipients in campaigns.  You can easily target your contacts and leads in ways to help you close your deals. With such tools as ‘Send On Behalf Of’, you can easily target the leads with emails that are personalized by the Sales Representative who made the contact.  We even have more thorough tools to let you manage these leads in a stepped process to keep in touch periodically.

Full Service

If you don’t have enough time to manage doing everything yourself, Boomerang offers Professional Services who can manage your email campaigns from start to finish (and everything in between).  You simply make a call or open a ticket and Boomerang will do the rest for you based on your data supplied: content and lists.

Data Hosting

Boomerang offers managed hosting as well for all your data and campaigns.  Boomerang can keep your data live for as long as you need.  With Self-Service accounts, we keep your data live for 3 months.  After this, we archive the data which takes a simple call to Customer Care to unarchive your data for review or use. For longer live storage, Boomerang can keep your data online for as long as you need.  For longer live storage, you will need to contact your Sales Representative for details.  No Sales Representative?  No problem, simply call 1-800-779-7792 option 2 and our representatives will be glad to help you.

Boomerang offers lots of additional bells and whistles to fulfill your needs.  If you don’t find what you are looking for, don’t hesitate to contact our Customer Care team and we’ll see what we can do to help fill your needs.

One Response to “Easy email marketing targets your customers”

Leave a Reply