Email Marketing News and Tips

With many choices in email marketing services, how do you choose one that will provide what you need? Clearly, every ESP is proficient in sending email or they wouldn’t be in business.  So, what differentiates one ESP from another?  Let’s explore.

Prices

Let’s get this one out of the way first.  We all know that frugality is a way of life.  So, you want to find a service that fits your budget.  Whether you are a small office home office or you are a corporation, Boomerang has pricing that will fit your budget.  We offer a wide array of services from a self-service interface to our full service professional services.  We can offer you the service you need tailored to the way you do business.  So, if you like doing everything yourself, we have that.  If you prefer that Boomerang does it all for you, we can accommodate that as well.  And better, Boomerang can do it all tailored to fit your budget.

Features

Clearly, sending email is the main feature when looking to send email.  In addition to this most basic functionality, you also want to look into deliverability, design goals, consulting and analysis reports to tell you how your campaigns are doing.  Boomerang offers everything you need to manage your email campaigns fully.

A small list of our features include:

• Dedicated IP address (allows for full whitelisting and dedicated usage)
• Customized From: address (we allow you to specify)
• Self-service and full-service HTML design
• Link tracking
• Campaign analysis reports
• many more…

For a full list of our features, please visit our main web site.

Consulting

Boomerang also offers consulting services to help you get the most out of your campaigns.  As a result, we will examine your content, your list and any other information you provide.  After we review your data, we will give you a list of suggestions to alter your message or list to get the maximum benefit and results.

List Hygiene

Boomerang also offers a list hygiene mechanism to help you clean up your list after the very first send.  With each subsequent send, Boomerang will continue to help clean up your list by marking bad addresses and let you spot your most active readers.

Salesforce

Boomerang also offers full Salesforce integration to help you leverage your Salesforce contact database.  With our integration, you can use your Salesforce contacts as recipients.  Boomerang will also update your contact database once the campaign has completed.

Value

What you get out of your email campaigns is based on what you put in.  If you deliver high quality content that your users want to see, you will continue to get results.  Boomerang’s value as an ESP is to help you succeed by providing you the highest quality email services and features.

For more information about Boomerang, please visit boomerang.com or contact us by phone at 1-800-779-7792 option 2.