Email Marketing News and Tips

Are you spending more time on your email template than you do writing the copy? Creating an email template can be frustrating and time consuming. What if you only had to create it once? With Boomerang's BlastWizard you can create a template once and reuse as needed. When edits are made just save-as and rename. You will always have access to your original template and all of your emails. Or better yet, what if someone created a professional looking template for you? Boomerang's Creative Services... Continue reading

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With many choices in email marketing services, how do you choose one that will provide what you need? Clearly, every ESP is proficient in sending email or they wouldn't be in business. So, what differentiates one ESP from another? Let's explore. Prices Let's get this one out of the way first. We all know that frugality is a way of life. So, you want to find a service that fits your budget. Whether you are a small office home office or you are a corporation, Boomerang has pricing that will fit your... Continue reading

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If you have a Twitter account and find it almost impossible to follow the constant stream of Tweets because of the number of people you are following, then you will like Twitter Lists. Finally, a way to organize the people you follow. Organize by anything you'd like; travel, friends, workers, family, sports teams, celebrities, etc... Check out this article about the new feature: Twitter Lists: Frequently Asked Questions and Strategies Here's another great reference: 10 Ways You Can Use Twitter Lists If... Continue reading

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