Email Marketing News and Tips

When performing a mass media campaign all businesses face the same obstacle, only a small percentage of customers are poised to purchase at any given time. For example if a company sends a coupon to 1,000 customers there may only be a handful that are ready to purchase that day, the rest will find they have no use for the coupon and it will be discarded.

What’s the solution?
Offer something that all your customers will perceive to be of value, information to solve a common problem in which YOU are the expert.

When potential buyers first look to you to purchase your goods or services how much of an expert are they?
Most of you will agree that you are more experienced in your business than your customers. This gap between the buyer and seller can be bridged using education based marketing. When a buyer perceives you as the expert in your industry or niche you don’t have to urgently sell them a product. You will build rapport which is invaluable yet one of the traditionally harder feats to accomplish for a marketer.

One of the most important fundamentals of lead nurturing is maintaining contact with a prospect. When the returning customer or prospect sees you as an expert in your area they will maintain contact with you until they are ready to make a purchase.

Boomerang.com has developed a unique automated newsletter service that is the perfect tool to keep the gap bridged and keep you in touch with your customer. Our BlastWizzard platform is integrated with SalesForce.com to give you a complete turnkey solution. Email us at sales@boomerang.com or call 800-792-7792 x2 for more information.