Email Marketing News and Tips

If you’re a user of Boomerang’s BlastWizard for AppExchange you’re familiar with how it seamlessly integrates with salesforce.com.  Send emails to a campaign you’ve created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. 

Within our WYSIWYG HTML editor you’ve always been able to merge contact fields for leads, contacts, record owners and external lists.  In response to an overwhelming number of requests from customers to add custom fields, this feature will be available next week in beta.  Boomerang’s BlastWizard for AppExchange users will now see four drop-downs instead of one; leads, contacts, record owners and external lists.  You will now have the ability to merge custom fields that you’ve added to your leads and contact screens and any fields you’ve mapped over from your external lists.  Personalization couldn’t be easier.

Install BlastWizard for AppExchange and take advantage of our free trial, no obligation.  Call 800 779-7792 x2 or email onlinesupport@boomerang.com to request a live demo.

Going to Dreamforce?  Stop by and say hello at booth 1100.  Not registered yet?  Use promo code EXH35899 to receive $100 off the registration fee.  See you there!