Archive for October 13th, 2009
Can Email Marketing Integrated with salesforce.com Get Any Better?
If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading
Education Based Marketing: A Solution for all of your Customers
When performing a mass media campaign all businesses face the same obstacle, only a small percentage of customers are poised to purchase at any given time. For example if a company sends a coupon to 1,000 customers there may only be a handful that are ready to purchase that day, the rest will find they have no use for the coupon and it will be discarded. What’s the solution? Offer something that all your customers will perceive to be of value, information to solve a common problem in which YOU are the... Continue reading




