Email Marketing News and Tips

As you probably know, you can use data from any of the fields in a recipient record and merge it into the body of your HTML or text email to render a highly personalized message. Instead of saying 'Dear customer', you can say 'Dear John' or 'Dear Mary'. Selecting the right syntax for your merge code depends on the source of your recipient list. The recipient list source will also vary depending on the version of BlatWizard you have - standard BlastWizard application or BlastWizard for AppExchange. ... Continue reading

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Drop Your Business Card in the Bowl for a Chance to Win a FREE Lunch! We've all seen these bowls at various food establishments, some of us have even dropped our card in there, hoping to win a free meal. Now, I'm sure you're all wise enough to realize that they're not giving out free meal after free meal out of the kindness of their heart, what they want is your contact information. Information they can use for future marketing efforts. But why stop at business cards? Let's take this idea and apply it to... Continue reading

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At the time when a business first meets a potential customer only a very small percentage of those leads are ready to buy services immediately. However most all qualified leads will need your goods or services in the next few months or years. To be the one they come to when they are ready to buy you need a strategy to maintain contact and nurture the relationship over time. An ongoing E-newsletter campaign can be very effective because you are providing relevant information to the potential client while... Continue reading

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Not everyone is an HTML expert. Some don't have the programs to help nor do they have the knowledge of how to write directly in code. Here are a few of the most requested tricks I get from clients... 1. How do I superscript a text in HTML? For this one, you have to go into the actual code and find the text you want to superscript. Add the following code before the text: ^{Add the following code directly after the text:} For example, if I want to superscript a register symbol ®, find the text... Continue reading

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We all know Google as one of the top search engine websites, but there's more to them than just that. Aside from returning your search results, do you ever wonder what is is done with the search entries they receive? Well, each and every search processed by their website is logged and collated and presented to you in Google Zeitgeist. http://www.google.com/press/zeitgeist/ "Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries we... Continue reading

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Blogs are now the new newsletter. They offer and single place to showcase articles by you. Additionally, your readers can interact directly with you through comments. With our blog newsletter service, you can increase your small business marketing presence (and microblogging) to help your search engine optimization (SEO) and, ultimately, drive more business to your site. Blog Newsletter Boomerang now offers a way for you to effortlessly convert your blog into an weekly email newsletter that you can send... Continue reading

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When composing your HTML email, you want to make sure that all your embedded images and documents have "absolute" links. Using relative links in an HTML email scenario will break how those file will render in your recipient's inbox. Here is why. Relative linking is more common in website design scenarios where it allows you to use less code to traverse your website directory or file structure, and will let you change domains without having to redefine paths for the different content components. You simply... Continue reading

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If you're a user of Boomerang's BlastWizard for AppExchange you're familiar with how it seamlessly integrates with salesforce.com. Send emails to a campaign you've created or use our segmentation tool to create customized emails while writing delivery data back into your salesforce.com database. Within our WYSIWYG HTML editor you've always been able to merge contact fields for leads, contacts, record owners and external lists. In response to an overwhelming number of requests from customers to add... Continue reading

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When performing a mass media campaign all businesses face the same obstacle, only a small percentage of customers are poised to purchase at any given time. For example if a company sends a coupon to 1,000 customers there may only be a handful that are ready to purchase that day, the rest will find they have no use for the coupon and it will be discarded. What’s the solution? Offer something that all your customers will perceive to be of value, information to solve a common problem in which YOU are the... Continue reading

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Great news for those who haven't yet registered for Dreamforce, salesforce.com's seventh annual user and developer conference in the beautiful city of San Francisco. Our promo code has been extended until October 21st. Use the code EXH35899 and receive $100 off the registration fee. Boomerang is a sponsor again this year at the Dreamforce 2009 Global Gathering. We're located at booth 1100. Stop by and see a live demo of BlastWizard for AppExchange, winner of Appexchange's "Best Mass Email Tool of... Continue reading

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