Email Marketing News and Tips

More and more companies today are purchasing and using Barracuda's Spam Firewall appliances to 'block' email. Barracuda appliances are very flexible in configuration options, but most people choose to use the 'recommended' setup for their appliance. While this is easy, it is not wise. As a result, companies may find a higher than normal percentage of false positives. Why? Barracuda Central BarracudaCentral.org is a site operated by Barracuda to house an alleged computational blacklist. However, unlike... Continue reading

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Email clients have far more variations than web browsers and their support for HTML ranges from none to limited CSS. This made it a lot harder for HTML email designer to test and validate their HTML and force them into designs that met the lowest common denominator for HTML support. For this reason, it becomes important to recipient population and the type of email clients they use. There are about 10 or so email clients that are most popular amongst users these days. Deciding on what type of email... Continue reading

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Here is a collection of tips to help you get the most out of each email marketing campaign you deliver. Clear call to action For each email campaign you deliver, you should lead your reader's eye right to the call to action. So, all of your marketing copy should be bring the reader to the link that has them act. For example, if you want them to buy a product, then lead them to that product link. The link should lead them directly to the product page or by placing the item into the cart directly. If you... Continue reading

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If you are using Salesforce.com as the CRM platform in your organization, you can now integrate our mass email marketing tool (BlastWizard for AppExchange) under your Salesforce org and run it all from one place. The integration is seamless and takes only few minutes to install and setup. Even if you are already using our standard version of BlastWizard, we can easily merge and transfer your documents, lists and email jobs to the newly integrated version of BlastWizard under Saleforce.com. Here are some of... Continue reading

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Did you know that Boomerang offers some great FREE services? Check them out... Free Spam Analysis Tool Find out if your email needs some editing to end up in the Inbox and not the Junk Folder. Just enter the information you are going to include in the email and we will email you the Spam Assassin analysis. It's that easy...and free. Free TwitterBlog Service This allows you to tweet all of your followers whenever a new blog article is posted. Every time you post a blog article, we will tweet the title... Continue reading

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You've read the awesome reviews of BlastWizard for AppExchange on the Salesforce.com AppExchange site. You go ahead and install the application and now what? If you're new to Salesforce.com and or BlastWizard and need some guidance on how to use the two together, great news - BlastWizard for AppExchange is super easy to use. That's one of the reasons it was voted Best Mass Email Tool of 2008. Boomerang also offers free weekly live training on how to use BlastWizard for Appexchange. If you're unable... Continue reading

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Tired of sending out costly newsletters by mail? Email your newsletters online and save paper, help save the environment, and save money! Emailing is substantially cheaper than sending direct mail. It also provides real-time reporting on sent/fail ratio, open and click through rates, unsubscribe rates, etc... Direct mail can take days for someone to receive your material. Send an email instead and get it to them within minutes. Have a coupon you want them to have in hand? Include a link for them to... Continue reading

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Did you know Boomerang can design and deploy custom surveys for you? On top of that, did you know you can reward the survey participants with three popular rewards cards (either Starbucks, ITunes, or Amazon)? You can choose whatever amount you'd like, from $5 to $100. Reward surveys are great if you are looking to increase revenue and customer retention. You can also use it to understand consumer behavior or demands. Additionally, you can view the responses online using our BlastWizard Web application. To... Continue reading

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