Email Marketing News and Tips

A recent commentor on this blog mentioned that HTML and Images aren't always effective at swaying your customers to purchase from your email marketing campaign. This can be true and this is also why it's important to know your customers and the industries they are in. Industries and subscribership For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign. For this reason alone, it's important that you have collected the email... Continue reading

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We have a couple of interns here at Boomerang this summer and they are new to blogging. So, I thought I'd pass on some info I found helpful when I first started blogging. Here's a good one for the appearance of your blog: How to Make Your Blog More Appealing to Readers Here's another good one for the content of your blog: Write a Better Blog – 3 Ways To Really Reach Your Reader Continue reading

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